Phenom is a purpose-driven HR tech company with an enterprise SaaS platform built to help a billion people find the right job.At Phenom, I serve the team and our customers as Director of Product Marketing. Responsibilities include:* Positioning and messaging of core products within Phenom's robust suite of solutions* Leading and executing product launches as Phenom continues to build a new category* Being a liaison to our product teams* Participating in webinars, virtual events, podcasts, blogs, and videos as both a host, content creator, and producer* Speaking to our product and product POV on our weekly product tour, in analyst briefings, and sales enablement sessions* Supporting sales by producing sales collateral (PDFs, Keynote decks, videos, talk tracks, etc.)* Supporting cross-functional teams in varying capacity (Product, Solutions Consulting, Partnerships, Sales, Knowledge Management, Customer Marketing, International Sales, etc.)* Managing and coaching two additional (and awesome) product managersEspecially proud of these accomplishments:* Lead the launch and sales enablement of key products (Phenom Hiring Manager, Integration Experience, Phenom Gigs, Phenom True 1:1 Personalization)* Developed weekly "middle of the funnel" product tour* Hosted multiple webinars both product and thought leadership focused* Supported a re-packaging effort to bundle specific products by need* Lead the vision, planning, and execution of a few live virtual events (AI and the Evolved Recruiter, IAMHR 2020, Experience Phenom 2021)* Lead the production and launch of our weekly live stream, Talent Experience Live* Lead the localization of marketing and sales collateral in French, German, and Dutch languages* Co-lead the development of a formal competitive intelligence program* Served as core team member assisting on messaging, positioning, and creative direction of website redesign, Series D funding announcement, company acquisitions, and trade event presence.

Lead the marketing team for MeetEdgar, an innovative social media scheduling platform.Actively set and managed overall marketing strategy. Functions of this 100% remote role included:* Managed a small (but mighty) marketing team and third-party consultants.* Created engaging content (blog, podcast, video, email, etc.) optimized for search and meeting people at various stages in their customer journey.* Ran paid ads and media placements (Google, Facebook, podcast sponsorships, etc.)* Developed our product and core offerring positioning for marketing collateral.* Experimented with on-site A/B split-testing to improve website performance and conversion rates.* Created and hosted multi-day virtual event to serve our target audience and develop key partnerships.* Attended trade shows and conferences to meet customers and prospects face-to-face, connect with partners, and provide education on the brand and product.* Reported on progress and supporting cross-functional teams (product, customer success, finance.)

Focused on customer growth and retention projects, while also serving as marketing liaison on various Product teams.* Crafted and executed full-scale product marketing campaigns and created promotional and educational content to increase the awareness and adoption of AWeber's suite of email marketing and automation tools.* Engaged current SaaS customers with email campaigns, live and pre-recorded webinars, video tutorials, blog content, surveys, and training to promote growth (increased revenue) and retention (decreased churn.)* Iterated on onboarding content, such as automated email sequences, in-app tutorials and webinars to promote trial-to-paid account conversions.* Crated conversion copy for emails, website split tests, interface content and various cross-functional team projects.* Represented AWeber as an evangelist across targeted communities and platforms with measurable impact by speaking at conferences, being a guest expert on podcasts, and writing for other publications and media outlets.* Served as the marketing liaison between cross-functional teams, such Customer Solutions, Product, and Engineering.I'm proud of many efforts at AWeber, but here are a few that stand out:* Lead the effort to execute major product launches: Campaigns, an email automation platform, Curate, a mobile application, and Automations, our advanced automation features.* Crafted an automated webinar workflow that has yielded thousands of registrants.* Created compelling content for the AWeber blog and other media outlets* Hosted our first virtual summit for podcasters, Beyond the Podcast.* Spoke at industry conferences like Fincon, Litmus Live, and Podfest.* Started, hosted, and managed AWeber's first podcast, Ask Me About Email Marketing, amassing over 66,491 unique downloads over 76 episodes (as of 03/2019.)* Crafted the strategy, process, and cadence to direct AWeber's conversion rate optimization program through split testing and analysis.

Adjunct faculty instructor teaching Introduction to Publication Design to Undergraduate students.This Communications class is a full introduction to the principles of design, particular print and publication design, with hands-on training of the Adobe Creative Suite (InDesign, Photoshop and Illustrator.)

I previously served as a project manager at a web development firm in Jenkintown, PA. I specialized in managing website and web application development projects from the information architecture phase to launch. In addition to facilitating progress within our organization, I communicated with our clients on a daily basis, providing recommendations for UI/UX best practices, frequent progress reports, content management support, and formal training sessions. I also assisted in facilitating our organization's on-going marketing, branding, and growth efforts.Context specializes in developing medium and large-scale websites using a widely supported open-source CMS known as Drupal.

As the Special Projects Coordinator, I lead miscellaneous internal projects to strengthen the organization, and fulfill specific business objectives. Towards the end of my tenure at Pennrose, I was working with key stakeholders to build a corporate intranet (built on Sharepoint 2010,) author a comprehensive Policies and Procedures manual, and consolidate leases and lease addendum from various states and regions.

Before being promoted to Special Projects Coordinator, I served as the administrative coordinator for the Compliance and Training departments at Pennrose Management Company.

While working on my graduate degree at Rosemont College, I served as a Graduate Assistant in the Academic Advising department. Responsibilities included: organizing student files, reviewing student files to verify graduation requirements are met, meeting with students to advise on academic improvement and recommended course selection, assisting students in registering for classes, and creating schedules for first-year students.