Tom Tessman Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

At the University of Minnesota Foundation (UMF), our mission is to connect passion with possibility, inspire generosity, and support greatness at the University of Minnesota by placing donors at the heart of everything we do and every decision we make. The UMF is a nonprofit organization responsible for raising and managing gifts to the University of Minnesota.The Leadership Annual Giving (LAG) team collaborates and partners across the 30 different academic and non-academic units of the University of Minnesota. Our focus is on leadership annual gifts in the $1k-$25k range, but donor conversations often lead to multi-year pledges, major gifts and planned (legacy) giving• Collaborated and partnered with Lead Development Officers across mulitiple unit initiaves including, the College of Veterinary Medicine, Med Health Grateful Patients, Gopher Athletics, Chemical Engineering & Materials Sciences, Carlson School of Management and more• Met-Exceeded (120+%) UMF LAG goals for donor visits, soliciations delivered and funded, referrals, and gift production including leadership annual gifts, multi-year pledges, mid-tier and major gifts, and planned gifts• Promoted to Sr. LAG Officer after 14 months for exceeding expectationsPlease reach me at ttessman@umn.edu or 612.720.5900

Greater Minneapolis-St. Paul Area

RISE Advisors is a business development and growth expansion consultancy focused on driving Revenue Increases Significantly & Effectively! Our clients are marketing and business services firms, and nonprofit organizations.Creating nimble, growth-oriented organizations that excel at successfully engaging, converting and retaining customers is essential in today’s fast evolving business climate. RISE Advisors leverages a robust network to connect organizations and leaders with innovative solutions that accelerate growth and sustainable performance. Contact: ttessman@riseadvisors.co or 612.720.5900Website: riseadvisors.co

Greater Minneapolis-St. Paul Area

Great River Greening (GRG) is an environmental nonprofit with a mission to inspire, engage and lead local communities in restoring and conserving the land and water that enrich our lives. Nearly 40,000 volunteers have worked with us to improve Minnesota’s natural heritage—17,500 acres and counting. As Board member, I am a strong advocate for GRG's mission and programs. I provide organizational leadership and governance with a focus on marketing, special events, annual gifts, major gifts, and corporate and foundation support. Key successes, include:• Led holistic brand positioning and creative refresh for GRG securing $50k+ in pro bono agency support through industry connections• Secured $50+k in individual donations to GRG and in committee chair role led strategy revision that increased special event and annual giving• Served as Marketing and Advancement Committee Chairs from August 2013 to July 2022, and from August 2022 to present serve as Emeritus Board Member to support the Nominating Committee

Greater Minneapolis-St. Paul Area

A global marketing firm providing full-service, experiential marketing solutions across exhibits, environments and events.Led client engagement and business development efforts across existing and new accounts. Collaborated and partnered across STAR with Client Services, Design & Creative, Production Engineering and Operations to deliver innovative solutions to drive client impact and ROI • Drove all aspects of business development; prospecting, scope of work, and negotiation. New clients were both B2C & B2B firms including DeIorios Foods, Kurita NA, LL Flooring, Lubricate Technologies, ODL, Par Systems, Starkey, Tacony Corporation, Wagner, and When I Work• Achieved $2.5+MM in incremental revenue during a very tough industry environment (COVID)

Greater Minneapolis-St. Paul Area

Want to know WHY people do what they do? Instantly? Metametrix is the first and only marketing technology platform to analyze any unstructured data in real time, revealing the motivating values and meaning buried in the data.Metametrix is a subscription-based SaaS solution that provides unique insights to critical questions asked by marketers, strategic insight leaders and product developers including how to:• Sell more products by tapping into what customers really want• Reach new audiences with messages and campaigns that resonate• Track changes in the consumer landscape to advance strategic plansMetametrix clients include A&E Network, Coca-Cola, Ford Motor Company, Optum, Padilla, Periscope, Wells Enterprises and more.Metametrix: Truth Serum for Big Data.

Tucson, San Diego, Minneapolis, Chicago

An advertising research consulting firm with proven, proprietary research systems that isolates the impact of advertising on brands.Led client engagement and business development efforts. Collaborated and partnered across Communicus with Account Services, Analytics and Operations to deliver superior advertising insights and optimization opportunities for US and Global client advertising campaigns • Drove all aspects of business development; prospecting, scope of work and negotiation. New clients include mid-cap to Fortune 100, i.e. Behr, Culligan, Foster Farms, General Mills, Intel, Kellogg’s, Tampa General, Southern Company, Verizon, Zenith Education• Developed high impact research solutions, providing key insights that empower clients to make smarter advertising and brand positioning decisions • Secured $4MM+ in project-based, new business revenue and consistently exceeded business goals across key metrics.

Minneapolis, New York

A global media and marketing services consulting firm. Advertiser Solutions, founded in 2009, significantly improves client advertising effectiveness and ROI.Led Minneapolis practice with major consumer packaged goods and retail clients—ConAgra, General Mills, Kimberly-Clark, Target—with the mission of optimizing client advertising campaigns. Leverage “watch” media intelligence and “buy” retail information to provide clients with a 360° view of their marketing performance across broadcast, digital, mobile and social media. Integrate measurement assets to help clients enhance the ROI of their marketing spending.BUILT, LED AND GREW NEW CLIENT SERVICES TEAM IN MINNEAPOLIS• Established, recruited and built Client Services team that led client engagement by partnering with Nielsen resources across Research, Digital SMEs, Media Analytics and Nielsen Catalina Solutions.• Optimized client targeting efforts that provided $20+MM in media efficiencies and client creative efforts that drove $5-$10MM in campaign effectiveness.• Exceeded revenue goals with +85% growth over two year period.• Developed and executed effective new business strategy expanded client footprint to six additional CPG companies.

Minneapolis, New York

One of the world's largest marketing communications companiesLed select brands on General Mills Inc. (GMI) account. Reported to EVP/Global Account Director and led account management team of five. Agency lead across McCann Worldgroup agencies - McCann Erickson, MRM, Campbell Mithun and Compass Point Media, responsible for delivering integrated communications across key brands in GMI Snacks and Meals divisions. Total budget management of $80MM+ with brand budgets from $10MM- $50MM. COLLABORATED WITH CLIENT TEAMS TO BUILD AWARD-WINNING CAMPAIGNS• Partnered with GMI internal teams and Casanova Pendrill to deliver traditional, digital and multicultural advertising and communications for Nature Valley, Chex Mix and Hamburger Helper brands.• Developed Nature Valley communications in support of product transformation across equity, multiple product platforms and digital, leading to record sales growth, +15% in baseline sales, #1 market share and all-time high ad lifts and ROI. Key digital initiatives include Google YouTube partnership and naturevalleytrailview.com, a Cannes Gold Lion winner.• Developed strategy and campaign that delivered historical high ad lifts and ROI for Chex Mix.• Led successful brand campaign turnaround on Hamburger Helper in an intensively competitive category. Increased baseline sales +5% driven bya significant lift ad metrics. Also led cause-marketing program “Show Your Helping Hand” that used Beyonce as brand spokesperson.• Recognized as a collaborative leader who motivates and engages staff at all levels and creates a supportive and harmonious environment where team members thrive individually while delivering exceptional, award-winning campaigns and results for clients.

Greater Minneapolis-St. Paul Area

A leading Twin Cities based agency offering fully integrated capabilities in advertising, promotion, direct, and public relationsLed Unilever Ice Cream NA account (March 2006 to May 2008). Reported to EVP/Managing Director, led team of three. Brand budget responsibility of $5MM - $20MM. Key accomplishments include:CREATED AWARD-WINNING CAMPAIGNS FOR ICONIC BRANDS • Led communications planning and execution across iconic all-family and kid brands like Breyers, Klondike and Popsicle. Partnered with media, PR and sponsorship agencies to develop holistic and integrated campaigns.• Led award-winning Effie campaign for Klondike. Campaign increased volume +24%. Received Silver Effie for Renaissance category and Bronze Effie for Desserts/Snacks category.Led Cargill NatureWorks LLC account (January 2005-Febrary 2006). Oversaw team charged with creating a brand identity and awareness for NatureWorks, a start-up venture offering biopolymers derived from 100% annually renewable resources to compete with petroleum-based packaging. Developed comprehensive B2B and B2C communications, including an award-winning B2B customer care program resulting in increased education and usage.

Greater Minneapolis-St. Paul Area

Provided account leadership and management of both advertising and promotion-only assignments leading all facets of Promotion Marketing from strategic planning through execution. Participated in agency new business initiatives. Managed direct team of seven and annual promotion marketing budgets up to $60MM. Developed and implemented a wide-range of promotion marketing programs including event marketing, sponsorships, tie-ins, licensed partnerships, co-marketing programs as well as traditional consumer and trade promotion events. Director (March 1997-December 2004), Account Director (March 1994-February 1997).DROVE CLIENT SALES & PROFITS WITH HIGHLY EFFECTIVE INTEGRATED MARKETING CAMPAIGNS• Led promotion marketing team on DowBrands, the agency’s largest integrated account. Over a three year period promotion effectiveness improved by +26%. Delivered an incremental 842 thousand cases and $12.6MM in cost savings through promotion efficiency• Led all national, local and targeted promotion efforts for H &R Block including the highly acclaimed, and Reggie Award winning, “Double Your Refund” instant win game that drove traffic and business results of +5% in both 2005 and 2006• Developed promotion strategy and programs on other key accounts including; AirTouch, Andersen, Birds Eye, ConAgra, Domino’s, EchoStar, Pfizer, Lloyd's BBQ, Marie Callender’s, MoneyGram, Kmart, Land O' Lakes, Healthy Choice, Toro• Effectively championed consistent "best thinking possible" in promotion. Recognized by clients for providing strong account leadership and significant knowledge of promotion and marketing communication disciplines• Member of executive team that increased revenues 300% over six years and generated the second-highest departmental operating margins of 25%

M.B.A., Finance And Marketing

Fundraising Series Certification

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Marketing Club, Delta Sigma PiIndependent marketing research project for First National Bank of Wayzata led.