Tom Thake Email & Phone Number

United Kingdom

Cambridge, United Kingdom

London, United Kingdom

I worked with clients to understand their internal communications and employee engagement challenges and then developed strategies, channels and campaigns to meet these needs and see them through to delivery.Clients I worked with: Royal Mail, KPMG UK, KPMG Global and Arriva Rail London.

London, United Kingdom

Responsible for the communications strategy, scheduling and delivery of messaging to hundreds of staff across the UK as well as thousands of supporters. I led a team of three who produced and delivered both internal communications and supporter engagement campaigns.During my time at CRUK I transformed the communications offering for the Volunteer Fundraising department, resulting in an all-time high for staff engagement.Key achievements:- Developing and delivering department communications strategy for 120+ staff. Key objectives to engage, inspire and motivate staff.- Production of SharePoint intranet as key channel to deliver staff content.- Led successful trial to deliver staff content that drove conversations with over 6,000 supporters.- Managed and delivered review of charity-wide crisis management process.- Working closely with Heads and Directors to understand and improve upon internal communication needs.- Initiated use of Yammer for internal audiences and Facebook Groups for supporter committees.- Managed network across over 15 departments including regional press and public relations.- Delivering updates for key campaigns like Stand Up To Cancer to staff.- Introducing video production as a key engagement tool for senior management updates to staff.

London, United Kingdom

Maternity cover contract- Managing both internal and external comms. Leading a team of 3, working into the Head of External Affairs and Communications.- Managed communications for major awareness campaigns such as Childhood Cancer Awareness Month and Brain Tumour Awareness Month.- Managed production of digital content, printed updates, social media activity, website updates and community management.- Supported fundraising teams by producing the charity's first ever brand and style guidelines.- Managed brand sign off for all communications across the charity.- Led campaigns for major fundraising events e.g. London Marathon 2015 runner recruitment.- Primary contact for 63 patient representatives and their families.

Client management and strategic support for big brands and their communications campaigns. Examples below of branding work and campaigns managed.BlackBerry (Research In Motion)- Z10 smartphone launch & 'Keep Moving Projects' campaigns.- Worldwide smartphone launches & BBDO network coordination.- Managed RIMs first ever global smartphone launch for the Bold 9900 (campaigns were previously executed regionally).- Responsible for management of Asia Pacific market.British Telecom (BT) - Delivery of London 2012 Olympic & Paralympic sponsorship campaigns - TV, Digital, Outdoor & Print.Department for Transport- Management of 'Think Biker' motorcycle safety campaigns in 2011, 2012 & 2013.Sainsbury's- Brand Match campaign management.- Delivering adverts for grocery promotion advertising.- Local (store-specific and regional) comms for store launches and competitor-facing activity.Nicorette - Brand strategy development and management of European 'Do Something Amazing' campaign.Twinings- 2013/14 brand repositioning.- Production of 'Drink It All In' campaign.

Cadbury- Wispa Gold relaunch - allowing consumers to go online and send a message to a friend via a real life printed billboard. AKA the most complicated campaign of all time!- Fairtrade TVC & early stages of Spots vs Stripes for 2012 Olympics.

Foot Locker Europe- Pan European ATL creative (TV, press, outdoor, digital).- Instore and point of sale activity for 400+ stores across Europe.- Relaunch of footlocker.eu - Local market coordination throughout Europe.- Working with sneaker vendors Nike, Adidas, Puma, Lacoste etc.Drambuie - ATL international campaign launching the brands new bottle design.- Digital and experiential activity locally in the UK.Royal Bank of Scotland - BTL work on a range of direct marketing campaigns.

Ba Hons 2:1, Advertising & Marketing Communications

Education record