Tom Thompson Email & Phone Number

Carteret, New Jersey, United States

Wilmington, NC

Cross-functional team lead, guiding the strategy and execution of marketing plans including traditional and digital marketing, PR, social media, and promotions.

Las Vegas, Nevada Area

Mat Franco: Magic Reinvented Nightly- Developed and managed full-funnel digital programs aimed at driving online ticket sales including email, programmatic and social media- Initiated and optimized pricing strategies across all sales channels: group sales, wholesale, timeshare and brokers- Increased attendance and net average ticket price every year.

Las Vegas, Nevada Area

- Developed and implemented digital campaigns which delivered 300% ROI (PPC, SEO, email, social, acquisition and retargeting)- Led marketing efforts which drove record Q1 single ticket sales for PTC- Produced performance-based programming to optimize limited marketing budgets- Restructured and led marketing team consisting of PR, creative, sales and box.

Flat Rock, NC

- Increased single ticket sales from 78,000 annually to over 98,000- Grew subscription revenue from $510,000 to $680,000 (amid declining subscription revenues nationally)- Co-created “Music on the Rock” concert series - Successful rollout anchored the new Playhouse Downtown venue - 97% capacity across four years- Developed Gold Addy Award-winning campaign.

- Created marketing plan and promotional materials for Association of Performing Art Presenters Conference resulting in a sold-out showcase during the lowest attended conference in twenty-five years- Managed international production logistics including cast and crew scheduling, international venue booking, set and equipment fabrication and delivery- Served.

- Drove business-building efforts to grow below-the-line revenue with existing client- Partnered with strategic planners and client brand team to develop new line of healthy products - Led web team in development of new website and online initiatives - Managed briefing process for creative and product development

• Created new strategies and creative briefs for dinner initiatives
• Consulted on development of new dishes by executive chefs including viability and profitability relative to the competitive landscape and past promotions
• Presented and defended creative through all stages of development including qualitative and quantitative testing
• Managed all aspects of television production from approval of creative concept through final distribution of finished spots
• Supervised team of four on all day-to-day account maintenance, including working with team members individually to develop competitive analytics as well as strategic and tactical abilities