Cross-functional team lead, guiding the strategy and execution of marketing plans including traditional and digital marketing, PR, social media, and promotions.

Mat Franco: Magic Reinvented Nightly- Developed and managed full-funnel digital programs aimed at driving online ticket sales including email, programmatic and social media- Initiated and optimized pricing strategies across all sales channels: group sales, wholesale, timeshare and brokers- Increased attendance and net average ticket price every year, creating pricing strategies and messaging that positioned Mat Franco to outperform a volatile market that had seen numerous magic shows open and close in Las Vegas since show’s launch- Created pricing strategies and messaging that positioned Mat Franco to outperform a volatile market that had seen numerous magic shows open and close in Las Vegas since show’s launch- Created a tracking model that provided data to drive key changes to inventory management, price increases, scaling and day-of initiativesRoy Orbison and Maria Callas Hologram Tours- Launched first-ever live hologram tours, selling 87% capacity through integrated marketing and press efforts- Led global marketing and tour strategies and leveraged hologram technology interest in PR effortsDeveloped and managed marketing toolkits and brand standards

- Developed and implemented digital campaigns which delivered 300% ROI (PPC, SEO, email, social, acquisition and retargeting)- Led marketing efforts which drove record Q1 single ticket sales for PTC- Produced performance-based programming to optimize limited marketing budgets- Restructured and led marketing team consisting of PR, creative, sales and box office – total team of eleven

- Increased single ticket sales from 78,000 annually to over 98,000- Grew subscription revenue from $510,000 to $680,000 (amid declining subscription revenues nationally)- Co-created “Music on the Rock” concert series - Successful rollout anchored the new Playhouse Downtown venue - 97% capacity across four years- Developed Gold Addy Award-winning campaign, which spanned digital, traditional, social and direct marketing- Managed PR, Creative, Sales and Box Office – total team of fifteen

- Created marketing plan and promotional materials for Association of Performing Art Presenters Conference resulting in a sold-out showcase during the lowest attended conference in twenty-five years- Managed international production logistics including cast and crew scheduling, international venue booking, set and equipment fabrication and delivery- Served as booking manager for regional tours establishing optimal routing to maximize profitability

- Drove business-building efforts to grow below-the-line revenue with existing client- Partnered with strategic planners and client brand team to develop new line of healthy products - Led web team in development of new website and online initiatives - Managed briefing process for creative and product development

• Created new strategies and creative briefs for dinner initiatives• Consulted on development of new dishes by executive chefs including viability and profitability relative to the competitive landscape and past promotions• Presented and defended creative through all stages of development including qualitative and quantitative testing • Managed all aspects of television production from approval of creative concept through final distribution of finished spots• Supervised team of four on all day-to-day account maintenance, including working with team members individually to develop competitive analytics as well as strategic and tactical abilities