Tom Tobin Email & Phone Number

Boston, Massachusetts, Us

Provide leadership for all UX/UI design, user research, and design operations (DesignOps) activities for all PTC on-premise and SaaS-based applications, representing over $1.25 billion in annual revenue.Set the strategy and direction for overarching PTC product experience. Lead UX, visual design/UI, user research, and front-end development teams responsible for ensuring consistent, accessible, and quality end-to-end user experiences. Drive cross-product alignment by directly overseeing the PTC design system, SaaS user experience, and user research teams. Establish a unified end-to-end customer experience journey through brand/marketing, product, and customer success touchpoints.Direct a global team of 20+ UX & visual designers, front-end developers, and external vendors responsible for interface design, visualizations, storyboards, task flows, wireframes, high-fidelity mockups, prototypes, UX evaluations, concept reviews, accessibility & inclusive design best practices, user research, and user-testing/validation.

Boston, Massachusetts, Us

Provide broad oversight and cross-functional design leadership, with direct responsibilities of driving the strategy & vision and maturity of the PTC design system. Lead the execution and adoption of an industry-leading design system that outlines accessibility standards, common & reusable component definition, comprehensive brand styling, a UX design pattern library, and front-end code specification & documentation used across the PTC product suite for CAD, IoT, AR, and VR segments.Partner with global teams across R&D, Product Management, Customer Support, Brand/Marketing, and Sales to drive solutions for on-premise and SaaS-based applications. Drive customer solutions and user experience outcomes that support end-user needs and requirements.Member of the Product Design Leadership team focused on driving a cross-functional & collaborative user-centered design approach through Design Thinking workshops and defining consistent standards and best practices.Spearheaded the strategy, design exploration, concept development, and execution of a new product brand identity & visual language, with responsibilities of selling internally and achieving executive-level leadership buy-in.

Palo Alto, Ca, Us

New York, Ny, Us

Part of a 3-person management team that assumed leadership of a newly creative office within the Craft Worldwide network. The 90+ member Craft Boston team provided full-service creative design and production needs for our clients. Craft Boston was established in July 2016.Along with day-to-day business and organizational management duties, my primary duties included oversight of the Creative Team. This 40+ person team was responsible for creative concept development, UX, creative design & execution across a full-range of digital, print, content and social deliverables for our clients. Led front-end development team in the execution of responsive, cutting edge experiences for email, site & landing page, and mobile web properties.Expertise in creative design, user experience, content development and innovation support for retail industry and related fields. Significant experience delivering for B2C and B2B customer segments.Established an organizational structure that has fostered a culture of passionate and innovative problem solvers, who strive to continuously learn, while simultaneously delivering creative excellence.Developed and maintained strong relationships with key client contacts, developing a deeper understanding of business strategy & goals, and tighter overall alignment.Drove a digital first creative process combined with a customer-led design approach. Disciplined emphasis on delivering integrated creative solutions that effectively engaged the target audience throughout their lifecycle journey.Was active in business development, client pitches and presentations.

Framingham, Ma, Us

Multifaceted role responsible for leading all digital creative functions, while simultaneously responsible for establishing an innovation team (and culture) within Staples Global Marketing.Spearheaded growth of innovation through incremental and breakthrough creative & marketing solutions. Special emphasis was placed on omni-retail and in-store customer experience & engagement. Drove the customer experience transformation for Staples Retail Reinvention. Developed working lab concept through active customer interactions, innovative strategy & concepting, iterative application & testing cycles, and above all constantly challenging status quo.Evolved an existing culture that was complacent and a “yesterday brand” to a more innovative and customer focused environment.Established an innovation process that placed heavy emphasis on effective problem definition, collaborative thinking, and rapid iteration.Facilitated strategy & problem statement sessions, along with “BrainGum”, a unique and highly energized brainstorm workshop. Partnered with senior leadership to develop direction and drive vision of innovation opportunities within Marketing, Merchandising and other cross-functional Staples business teams.Oversaw team of 25+ UX Designers, Visual Designers and UI/Web Developers responsible for all digital, mobile, site, and online marketing initiatives. Led team of 5 Systems Developers responsible for creation & maintenance of Staples Agency systems and automation tools.Provided concept development oversight and creative direction & leadership across all customer digital touchpoints, including email marketing, microsite and landing page initiatives. Fostered an integrated design solution approach that effectively engaged customers through inspired and informative storytelling across vehicles.Principal leader, creative & strategic partner within email marketing program, Staples largest, and highest revenue generating, marketing vehicle.

Framingham, Ma, Us

Led an internal team of 40+ UX designers, visual designers, and UI developers while driving creative direction & ideation, user experience strategy, and innovative development solutions for all Staples web & mobile properties.Over 10 years of creative oversight, leadership & direction, as well as hands-on visual & UX design execution for the second largest global e-retailer (trailing only Amazon.com).Provided strong organizational leadership, growing a team from 15 team members to approximately 45 individuals. Developed & coached team members, and drove engagement of associates to help make Staples a better place to work. Initiated vision and creation of the digital Experience Design Team from ground up, establishing buy-in from business leaders and stakeholders across the organization.Creative direction, strategy and design execution for countless successful global E-commerce site launches across StaplesAdvantage.com (B2B) and Staples.com (B2C) site properties. Worked in both waterfall and agile development processes. Spearheaded creative problem solving and concepting across a wide range of strategic digital marketing initiatives. Oversaw the day-to-day creative design and development of rich-media display, email, promotional landing pages, and brand program & informational microsites. Led the digital evolution of the Staples Easy Brand and launch of the Easy Button across the digital landscape. Initiated, concepted, and led the execution of the downloadable Staples Desktop Easy Button. In 2005, this digital easy button was a cutting-edge solution that allowed subscribers to receive real-time deals, product information and helpful tools directly on their computers. Spearheaded research, strategy & direction, and implementation for the launch of responsive web design for landing pages, microsites and email marketing templates.Member of the Staples Agency leadership and multiple cross-functional business leadership teams.

Framingham, Ma, Us

Built the Interactive Team from the ground up, leading to creative oversight of over 15 visual designers and web developers. Established team direction, process and creative project engagement practices, while leading all aspects of creative, design, and execution of cross-channel, integrated marketing campaigns and E-commerce site initiatives.Provided creative direction, design leadership, and hands-on visual & user experience design for seasonal projects, weekly email program, rich-media display banners, interactive gaming, digital signage (NFL stadium & NASDAQ exterior), and Staples.com & related online properties.Co-led the initial launch of Staples email marketing program, establishing strategic business principles, program guidelines, testing & enhancement, template creation, and design experience & creative execution.Self-started innovative solutions & concepts, and sold ideas to business teams across a broad range of customer experience opportunities. Ideas ranged from 360-degree product tours to Staples vending machines, and PDA push notifications & alerts, to Staples mobile showroom semi-tractor trailer concepts.Drove creative design for Staples Sports Marketing program and in-stadium signage for NFL brand sponsorship.

Bedford, Ma, Us

Classroom instructor for application-based training of Adobe Photoshop, Adobe Illustrator and QuarkXPress, as well as theory and studio courses for Graphic Design & Computer Graphics. Provided instructional design and curriculum definition for credit-based college courses.

Portsmouth, Nh, Us

Working Design Manager with oversight of up to 8-10 designers, developers, and contractors supporting day-to-day creative design and development of interactive media and website projects.Provided creative leadership and hands-on design for a broad range of clients among Scientific, Biotech, Technology, Financial Services, and Retail industries.Served as lead creative for new business development, pitch work, and pre-sale client meetings & presentations.