Tom Tsao Email & Phone Number

San Francisco, Ca, Us

Lead DocuSign's Digital, eCommerce, and Product-Led Growth organization to accelerate profitable growth from top of funnel, into the product, then across the purchase, expansion, and retention vectors of our end-to-end customer growth funnel.

Quincy, Massachusetts, Us

Sydney, Nsw, Au

Atlassian is a unique B2B enterprise software company with a B2C eCommerce go-to-market model. Much of how Atlassian operates is like a consumer company—products sold via credit card on the web, tens of millions of end users and rabid fans, and a massive target audience. We apply extraordinary consumer capabilities to a B2B model – setting a new standard for a next-generation B2B marketing and eCommerce experience that is personalized and feels like a service.Executive leader for eCommerce & Product-Led Growth across Atlassian.com, Community, Marketplace, and in-Atlassian-products to "recommend the right product to the right customer at the right time".Fueled Atlassian's "Land & Expand" flywheel by innovating end-to-end growth experiments and experiences that propel users from the front door of our website through sign-up, onboarding, activation, team usage, seat expansion, purchase, upgrade, and cross-sell across our portfolio of products including Jira, Confluence, Trello, Jira Service Management, Jira Product Discovery, and Jira Work Management. Reported to the President.

Sydney, Nsw, Au

Executive leader of a global team of 200+ growth & performance marketers, demand generation & lifecycle marketers, eCommerce product managers, UX designers, engineers, program managers, scrum masters, growth experimenters, localization managers, and strategy & operations leaders in empowered Agile teams across San Francisco, Mountain View, Austin, Sydney, and Amsterdam. Reported to CMO.Drove efficient marketing acquisition and demand generation and innovated how we land, convert, and expand our customers globally through world class eCommerce experiences and journeys.Accelerated Atlassian's revenue engine by monetizing (free to paid) and upselling across both self-serve and high-touch customers using our advantages in analytics, data science, experimentation, targeting, and personalization.Owned the product vision, strategy and eCommerce experience on atlassian.com and family of sites.Experimented, tested and optimized all ecommerce flows to create frictionless and personalized buyer experiences and journeys.Managed and optimized key owned marketing channels, including email, paid, organic, social and web.Drove key metrics of traffic acquisition, conversion, revenue, and customer growth, and served as the architect for Atlassian’s global Digital Marketing & eCommerce strategy. From 2017-2021, monthly unique visitors grew 110% from 10M to 21M and ARR grew 230% from $600M to over $2B.Served as a champion for Agile and digital transformation both internally and externally with our customers.

Palo Alto, Ca, Us

Advised CEOs and leadership teams within the venture capital firm’s portfolio of companies and evaluated new investment opportunities focused mainly on early stage B2B startups in SaaS infrastructure and marketplaces.

Santa Clara, California, Us

eHealth (Nasdaq: EHTH) is the nation's largest ecommerce marketplace for health insurance representing over 180 insurers and 14,000 plans with over 5 million enrolled customers in all 50 licensed states.President, General Manager, and P&L owner for business unit responsible for over $100M in direct annual revenue, empowering small businesses, individuals, and families to research and purchase their health insurance.Drove strategy and execution across all functional teams including marketing, business development, sales, PM, engineering, carrier relations, customer care, government affairs, legal, finance, HR.

Santa Clara, California, Us

Built world class product and technology organization of over 400 employees located in Mountain View, San Francisco, Sacramento, Boston, and Xiamen (China). Successfully completed a two year Agile organizational transformation from previous waterfall approach now focused on delivering business value instead of output. Accountable for cradle-to-grave product innovation and delivery lifecycle including PM, PMO, user experience design and research, engineering, quality assurance, data analytics, security, SEO, content, site operations. Completely redesigned the ecommerce experience, increasing conversion rates and revenue. Modernized legacy technology stack enabling agility, continuous deployment, responsive design, personalization, and scalability to serve over 22M unique users/year. Executed ‘tCommerce’ which merges telephonic sales and ecommerce into an integrated omni-channel experience driving sales efficiency and consumer engagement.As President and CEO of eHealth China (Xiamen) Technology, Co., managed 300+ person operation in China spanning product, engineering, revenue accounting, customer service, and administrative functions.

Bentonville, Arkansas, Us

Led organization of over 50 product managers and project managers to develop product strategies and deliver on the product roadmap for the US e-commerce business of Walmart.com.Responsible for innovating on the front-end e-commerce web site experience, back-end and supply chain capabilities, and omni-channel integration with Walmart retail stores across the U.S. to drive sales.

Sunnyvale, Ca, Us

Led global product strategy, product planning, & business management function for Yahoo’s entire portfolio of consumer & advertiser products representing over $3B in worldwide revenue & 700 employees.Developed Yahoo’s first ever annual operating plan that aligned product strategy and roadmaps with financial goals across the regions.

Sunnyvale, Ca, Us

Managed the Yahoo! Network as a holistic product experience rather than a set of silo’ed web properties.Led a global PM & UED organization with 6 Directors with teams in Europe, Asia, India, and U.S.Directed the strategy and consumer product experiences for Yahoo! Updates, Universal Profile, Universal Header, Social Sharing, Network Standards, Registration, Content Optimization & Personalization.Served as ‘Chief of Staff’ for the SVP/GM of the Yahoo! Home Page and My Yahoo! product lines to ensure successful execution of business unit priorities and the management of the $300M U.S. P&L.

Sunnyvale, Ca, Us

Managed team of 16 product managers responsible for the front-end, back-end, and search experience of Y! Shopping including home page, browse, price comparison, ratings and reviews, bargains center, shopping blog, buying guides, personalization, network integration, and SEO.Served as Y! Shopping spokesperson in press interviews and radio media tours.

San Jose, Ca, Us

Managed a team of 10 product managers responsible for Sell Your Item, Features, Formats, Picture Services and Advanced Seller Tools representing over 80% of all eBay.com listings and over $400M in direct revenue.

San Jose, Ca, Us

Directed business strategy and owned P&L for eBay buyer and seller tools business unit. Grew annual revenues from under $1M to over $9M and listings from 10% to 30% penetration in 3 years. Managed team of 15 employees with responsibilities in marketing, product and strategy planning, quantitative analysis, product development, and customer support. Developed and executed on a business plan to invest in building a next-generation suite of global seller tools from scratch to scale eBay’s core selling business and increase subscription revenues.Managed the entire suite of eBay buyer and seller tools including the Sell Your Item form, My eBay, Turbo Lister, Selling Manager, Seller’s Assistant/Blackthorne, File Exchange, and Toolbar.

Directed strategy, positioning, and business model for a wireless Internet application platform that enables wireless carriers, handset manufacturers, and content providers to rapidly develop and deploy graphical, locally-executable Internet applications to wireless devices. Pixo was acquired by SUN in 2003.

(1998-2000)Managed team of 7 product managers to define, launch, and manage Webmail, Address Book, Instant Messenger, Calendar, Message Boards, Chat, Site Central, Member Directory, Qwest Long Distance, Fax Center, Conference Center, Net2Phone, Personal Finance Channel, and My Netscape.(1995-1998)Product managed 4 generations of the world’s most popular software product - Netscape Navigator 2.0, 3.0, Netcaster, and Communicator 4.x, from beta to launch on over 16 platforms. Created and delivered strategy presentations, sales tools, and technology demonstrations for product launches, tradeshows, keynotes, and customer briefings with Fortune 100 companies.Represented Netscape at press and analyst interviews during the “browser wars”. Press experience with dozens of major publications including PC Magazine, Fortune, InfoWorld, USA Today, PC Week, WSJ, and C|Net (TV interview).

San Francisco, Ca, Us

Cornerstone Research provides attorneys with analyses of the complex economics, finance, accounting, and marketing issues arising in business litigation. Performed regression analyses of stock performance for high-tech companies facing allegations of artificial inflation due to improper disclosure of material information. Explained behavior of stock price due to firm-specific and industry-wide events, countering allegations.Analyzed sensitivity of stock price reactions to earning and dividend announcements as key support for the expert testimony of Bill Beaver, Stanford Business School Professor of Accounting.