Tom Lawlor Email & Phone Number

Birmingham, England, United Kingdom

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Richer Sounds is the UK's number one TV, Hi-Fi and Home Cinema specialist. Managing a team of six at the Lichfield branch, responsible for the day-to-day running of the store. This is a very small sample of what the role includes:o Responsibility for sales performance across the team on a B2B and B2C basis including local businesses and MOD installations. o Field sales, visiting customer’s homes and businesses to recommend and sell products on site. o Maintaining an exceptional level of customer service, earning our store a 9.8 rating on Trustpilot.o Being proactive in the team's product training and organising "Plug 'n' Play" sessions to let colleagues get a feel for new products. o Having regular meetings with representatives from numerous manufacturers to refresh product knowledge and build relationships. o Conducting daily huddle meetings to ensure colleagues are up-to-date on any developments within the company. o Responsibility for colleague morale, resolving any issues that may arise. o Conducting weekly conference calls with Sales Directors and senior management to discuss store performance. o Maintaining and developing relationships with regular, trade or affluent customers.

Having been appointed to the role before our Solihull store opened, the Manager and myself oversaw the conversion and development of the site. I was then tasked with helping to stock the finished store, put displays together and prepare for opening. During and after opening, I was in charge of training new colleagues, and ensuring all Health and Safety documents were completed to a meticulous standard. On a day-to-day basis I would be dealing with paperwork, and ordering and handling deliveries. In addition, I would work on the shop-floor assisting customers, using my technical knowledge to help people find the right products and deal with any issues they may be experiencing. I was also responsible for maintaining the appearance of the store and ensuring we were always displaying the correct products at the correct prices. When necessary I often dealt with local marketing for the store, often liaising with other local businesses to set up partnerships in charity events, tech-based focus groups and catalogue placements, and constantly looking for the most effective and cost-efficient strategies. On several occasions I would visit customers at home to deliver and install new products. On one notable occasion, I visited a customer at his new home, which was still in the process of being built. I surveyed the premises and took measurements before recommending and installing a bespoke wireless multi-room system, which I then instructed the customer on to use. Over three years later, the same customer is still referring new business to me - a fact that I am extremely proud of.

I was tasked with creating and coordinating a new website to promote unsigned musicians,working closely with Richer Sounds' head of Marketing and managing a team of three.* Created the initial idea for how the website and it's competition stages would function and was instrumental in the design of the site and the artist profiles contained within it. * Developing fully integrated marketing strategy.* Close liaison with agency workers and participating artists resulting in excellent project management skills. *Worked closely with a number of respected partners including Q Magazine to provide cutting edge and innovative content to our target audience.* Focus upon improving user experience and customer journey through the use of design.* Creation of full copy across the website, covering a large variety of topics including descriptions of genres, prizes and how the website could assist aspiring musicians. * Ensured thorough SEO of the site using Wordpress CMS system. * Social media marketing strategy including the research, proposal, set-up and maintenance of all channels. * Creation and planning of creative and engaging content to our growing audience.* Within a six month period, the channel had in excess of 300 active and engaged subscribers.Involvement in Marketing for Richer Sounds main website and campaigns:* Design and creation of a new B2C blog, distributed to 650,000 VIP members.. * Variety of copy written included music reviews, product tests, upcoming events and developments relevant to the customer journey. * Copy writing advertisements across national media, including What Hi-Fi? Sound and Vision magazine. * Proof-reading of national advertisements and website copy. * Played a vital role in our National Record Store Day campaign in which I co-ordinated marketing activity for the promotion of Richer Sounds by working in collaboration with independent record stores*Blog and social media promotion alongside events management.

Bachelor Of Arts (Ba), Creative Writing And English Literature

Activities and Societies: Sketch writing Script WritingEnglish Literature and Creative Writing

Education record

English Literature Psychology History