Tom Lai Email and Phone Number
Tom Lai work email
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Tom Lai personal email
I am a Creative Director / Product Designer with 10+ years experience delivering products in the digital advertising space involving video games, live/video streaming, and content monetization.I am experienced in leading creative teams of 5-10 designers and artists, providing critique and feedback for all manners of creative outputs from UI/UX design to marketing and social assets, offering mentorship, and implementing standards and pipelines to raise the quality of design deliverables to industry levels. Bridging the gap between design and development.Over my career, I have led and worked on various design projects. Leveraging my expertise in UI/UX design to deliver implementation ready designs while tapping into my communication and graphics design skills to present key business logic and concepts pertaining to user experience to stakeholders, and on the business front, producing stunning investor decks and marketing collateral to help business development and sales.
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Creative DirectorNextplay Technologies (Nasdaq: Nxtp)Delta, Bc, Ca
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Creative DirectorNextplay Technologies (Nasdaq: Nxtp) Jul 2021 - PresentI joined NextPlay initially as a Senior Product Designer providing expertise in the areas of graphic design, UI/UX design, and corporate branding for NextPlay’s fintech and travel division. This opportunity evolved to a more prominent role as Creative Director at NextPlay’s Media division, HotPlay.Games, to oversee the Thai creative teams. As the creative director I provided direction and feedback for all creative outputs from product UI/UX design to marketing and social materials, offer mentorship for artists and designers, and implement standards and guidelines to raise the quality of design and design documentation to industry levels. All in effort to bring HotPlay’s Global Advertising, Game Network, and Gaming Platform to market and tackling the milestones and challenges along the way. -
Senior Ux DesignerPromethean Tv Mar 2017 - Jun 2021I had the pleasure of joining Promethean TV early on and help design and ship their flagship product, IGNITE VIDEO. Then continue to build up this product and its major features with each release. My main responsibilities include.- Lead and drive design projects from initial concept and direction to fully fleshed out and well documented designs that are ready for developers to code against.- Create and manage complete UI / UX designs for web app that illustrates, key business logic applied to designs, screen flows for all use case scenarios, and responsive behaviour for various display sizes.- Generate interactive prototypes using Invision and Sketch prototype to visualize and clearly present a project and its main aspects at the conceptual stage to key product owners.- Design and construct marketing material such as, sales decks, digital fliers, product sheets, and promotional videos to help sales and business efforts. -
Graphic DesignerAzubu Apr 2015 - Jan 2017Vancouver, Canada AreaI joined Azubu.tv as a UI/UX designer to work on their main eSports live steam and video-on-demand platform. During my time at Azubu, I had the pleasure of working on their v2.0 web platform and had a critical role in shipping its v3.0 incarnation. The opportunity expanded to include UI/UX design work for Azubu’s proprietary media player and the native mobile Broadcaster Companion app. -
Graphic DesignerFinger Food Studios Jan 2015 - Mar 2015Vancouver, Canada AreaWorking with Unity3D developers. Provide UI designs, 3D assets, and visual FX designs for 2 mobile game projects targeting the Android platform. -
Freelance Digital IllustratorCasual Immersions Entertainment Mar 2014 - Oct 2014Vancouver, Canada AreaContribute to UI and UX design for CASIMM's puzzle RPG adventure game, Puzzle Warriors Adventure, for the iOS platform. Create brand assets and marketing collateral in preparation for game release.- Proactively push the game's UI and art visuals toward refinement. Helping the game secure an Apple feature under the "Best New Games" category on the App Store in over 60 countries within weeks of release. Greatly increasing app visibility.- Deliver over 30 unique UI designs complete with icons, buttons, and backgrounds, to create a gorgeous and fun interactive experience for the player.- Design marketing and branding material including company logo, app icon, banners, social network art assets, ads, and digital magazine spreads to assist in promoting the game and engaging our target audience with sharp looking visuals.
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Illustrator (Contract)Seven Tales Inc. Oct 2013 - Dec 2013Vancouver, Canada AreaProvided concept illustrations for Dragon Age Keep -- an interactive web experience that helps usher new and existing players into the coming Dragon Age Inquisition title.- Deliver over 20 vector illustrations using characters, game props, and composition to creatively capture key story moments within Dragon Age: Origin and Dragon Age II's vast and branching plot lines.
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Graphics Artist (Independent Consultant)Wyley Interactive Sep 2012 - Jul 2013- Generate art assets for use in production environment. (software/web)- Design and provide UI elements for native iOS and mobile web application.- Document design decisions and feedback notes, track requirements and change requests.- Provide and update presentation materials for sales team.- Provide art support for development and operation teams.http://tomtylai.prosite.com/179182/1852006/gallery/play4perks-20-redesign
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Product Design ManagerD3 Security Management Systems Oct 2007 - Aug 2011Provide detailed design documents that weave together customer requirements, new business logic and current implementation/infrastructure with focus on user-application interaction and experience. -
Freelance Web/Graphics DesignerTomlai.Com Jun 2006 - Oct 2007Multimedia presentations design for web and on-screen presentations.Web and web graphics design.
Tom Lai Skills
Tom Lai Education Details
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Digital Animation -
Science, Interactive Arts
Frequently Asked Questions about Tom Lai
What company does Tom Lai work for?
Tom Lai works for Nextplay Technologies (Nasdaq: Nxtp)
What is Tom Lai's role at the current company?
Tom Lai's current role is Creative Director.
What is Tom Lai's email address?
Tom Lai's email address is to****@****ubu.com
What schools did Tom Lai attend?
Tom Lai attended British Columbia Institute Of Technology, Simon Fraser University.
What are some of Tom Lai's interests?
Tom Lai has interest in Web/graphics Design, Snowboarding, Sequential Art Periodicals (Comics), Web Technology, Video Game Industry, Mobile Technology, Painting And Illustration.
What skills is Tom Lai known for?
Tom Lai has skills like Computer Animation, Texturing, User Interface Design, Graphic Design, 3d Modeling, Ui Design, 3d Modelling, 3d Animation, 3d/vfx Compositing, Graphics Design.
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