I didn't sign up to join InvestorHub. In fact, I was hired as the Head of Marketing for a different business, Fresh Equities. But the CEO rang me the day before I started and said, "I think I want to pivot".So my first job was to create the process and guide the ELT and management team through the pivot process. The outcome of which was InvestorHub, a company that subsequently grew to become a $34m business within two years of launching.2022: Head of Growth & Head of Design - launched new product- Created strategic pivot process and guided ELT through to align team on strategy & objectives- Implemented B2B growth marketing function as first hire- Headed the design team (3x FTE) to design first version of product- Achieved rapid market traction from launch, which allowed founders to raise capital in 1st six months2023: Head of Growth - grew to 3% market share- Hired successor in design, who was promoted to Head of Product- Rebranded the company and launched new brand strategy- Optimised go-to-market strategy to halve the sales cycle time2024: Head of Growth - grew to 6% market share + international expansion- Grew the InvestorHub brand to market leading position- Supported international expansion into UK- Continued to achieve rate of growth that put InvestorHub into top quartile of startups globally

I founded and grew a GTM practice that helped challenger brands take market share and, in the odd case, market-leading brands defend against pesky startups.2019-2021: Helping mid-market brands optimise their brands and CX using growth tactics- Worked with mid-market brands such as Aurora Energy, Origin Energy, BankVic, Bendigo Bank, and Metricon Homes to deliver research-informed go-to-market and growth strategies- Operated across the UK and Australia2015-2019- Worked with ~40 startups to create research-informed go-to-market strategies and brand and positioning strategies and optimised service design and CX strategies to grow market penetration, optimise product-market fit, and build growth loops- Delivered research-informed service design and CX strategies to help startups optimise product-market fit- Supported ~20 startups as an outsourced marketing function

I worked in the Acquire marketing team for an admittedly unprofessionally short period of time. Whilst I enjoyed the challenges that came with being in a medium-sized marketing team that worked on multiple group assets, I left due to the unexpected opportunity to support myself as a full-time marketing consultant.My major milestone in my short time at Acquire Learning HQ was the creation, briefing, and project management of Acquire Learning's "Education: The Engine of Reinvention" campaign. This campaign was aimed at curbing consumer behaviour to align with new VET FEE reforms, and saw the creation of a multi-channel marketing campaign covering print, web, social, and SMS.My other milestones also included briefing and project managing the implementation of an eCommerce website and the rebranding and relaunch of AcquireED's website.

Working in a small team for a young company, I was engaged to help build an above-the-line brand with a reputation for creating a great adult learning program through an innovative learning approach and highly-skilled trainers. The task quickly changed from an external lead generation focus to an internal re-marketing focus in order to re-engage learners who were not progressing through their coursework.My most notable achievement was being a co-creator and heading the communications of a program designed to lift student completion rates in 2015. The program, titled "The 2016 Club", saw an increase in student activity to twice that of the normal rate and completions lifted approximately 9x the normal monthly rate.I left the AcquireED communications team to join the Acquire Learning marketing team as a Digital Account Manager, as I felt it was a better alignment of my skills with the overarching organisational goals.

As a sales and marketing representative of a team of marketeers, designers, developers, and project managers, I worked to develop a strategy and execution plan that focused on developing more engagement between businesses and their clientele. Services in my projects included:- Digital strategy workshops- Ongoing marketing communications support- Website design and development- Search engine optimisation- Social media management- Brand development- Brand audits- Product / service innovation- Marketing campaign management- Market research

A project born out of passion rather than commercial interest, I worked in a partnership creating integrated musical scores and soundtracks for video projects. It remains as a hobby.