Acquired in 2019 and internally integrated into Mahindra Automotive, part of the $22B Mahindra Group.We strategically navigated and scaled our early stage GenZe e-Bike and e-Moped Scooter business to become a globally recognized OEM of internet connected electric two wheel vehicles for Consumers, Delivery, and shared-mobility Fleet operators. Sat on the U.S. e-Bike industry committee to help guide legislation and government regulations. • Introduced the first major fleet shared electric bike at CES in 2018, and into San Francisco in partnership with Ford GoBike and Motivate, the nation's largest micromobility operator• Through customer data and insights, guided development of GenZe's first fleet App, API, Data and Fleet Management products, developed SaaS pricing/packaging• Introduced online D2C eCommerce business to sell new and refurbished vehicles on GenZe.com• Oversaw dealer retail network, and big box sales channels including Costco and Best Buy • Launched brand, B2C and B2B advertising campaigns that reached nearly a million video views and a billion PR impressionsHeadquartered in Fremont, California. Manufactured in Michigan. European distribution in France through partnership with Peugeot.

Lead marketing and drove digital sales revenue for the network of ultra-luxury dealer franchises including Porsche, McLaren, Lamborghini, Maserati, Alfa Romeo and Pagani. • Achieved top 5 ranking among all North American Porsche, Maserati, Pagani franchises• Ranked #1 for McLaren, representing 15% of all McLaren car sales in North America

Time Warner Cable Media was acquired by Charter Communications/Spectrum.Drove strategic planning and business development for over $300+ Million of national, regional and local advertising. • Increased customer base by 18%• Achieved annual double digit sales revenue growth• Grew auto sector from 27% to 33% of companywide ad revenue

Directed brand and retail franchise marketing for Porsche, Audi, Mercedes-Benz, BMW, Jaguar, Bentley, Rolls-Royce.

America's Largest Auto Dealer with over 300 new vehicle franchises.Prior to launching the AutoNation brand nationwide, we created regional brands such as the Power Auto Group to reshape the public perception of car dealers, and introduce the concept of professionally managed corporate "chain store" auto retailers. A first, and a move that soon changed the automotive dealership industry.

Brand and digital advertising agency of record for Jaguar, Ford of Europe, Lincoln, and Sony Electronics computer division. Lead North American and European client management, strategy, websites, online marketing, and digital creative development based in Los Angeles, and in London.Launched multiple vehicles and products in the US, Europe, and various international regions.

Honda's full service advertising agency. Managed client services: Brand, Strategy, Creative, Media.• Lead launch of the first Honda CR-V and Odyssey models as integrated campaigns across media platforms and marketing channels. • Helped guide the creation of Honda’s first Regional Dealer advertising groups.• Honda Racing Team marketing, and Honda Parts & Service Division marketing.