I’m the Production Director of JMS Group, a DRTV production company in Norwich. We're 16th in Campaign Magazines Top 30 Regional Agencies, and 82nd in The UK's Top 100 Creative Agencies (Nielsen Campaign School Report 2024).I began in post-production in the late 90s, and during almost 25 years in the family ad shop I have incorporated cinematography and sound design to my repertoire. During the past couple of decades, I have produced several hundred TV spots. I specialise in the production of cost-effective on-the-nose DRTV campaigns for targeted advertising platforms. I’m a results-driven creator, working for clients who need to attribute measurable sales uplifts to their TV commercials. Our focus on effectiveness is why JMS Group is a recommended Sky Production Partner for AdSmart from Sky campaigns.When I’m not producing television advertising I enjoy skateboarding, cycling, backpacking, getting tattoos, gaming, anime, and sci-fi.