Tom Van De Putte Email & Phone Number

Belgium

*Assisted in crafting product value propositions that appeal to target audiences.*Created value proposition based messaging panels to align on messaging with internal stakeholders.*Coordinated content creation from A to Z, including input gathering, copy writing, picture selection, layout creation, and approval for brochures, guides, case studies, press releases, infographics and gifs.*Wrote compelling copy for newsletters, websites, social media and magazines.*Coordinated the internal site news presentation, including sales successes, new product launches, new capabilities, production orders, deliveries, hires and jubilees.

Second ProfessionInterviewed academical researchers and HR professionals on interesting changes in the Belgian Human Resources market for the specialist magazine 'HR Square'.* Work with expert info from HR & Business organisations, studies & survey results* Offer insight in field implementations through interviews with HR Directors & Managers* Discover article opportunities by contacting HR leaders, academic researchers, or by reading up on new findings in the HR field.* Collaborate with a professional photographerArticles on:* employer branding* staffing with social media* state supported collective bonus* innovation & motivation* social negotiations* time management* headhunting: when & why?

Belgium

*Developed and aligned the Employer Value Proposition with the company mission statement, company values, employee survey results, and target audience survey results.*Coordinated recruitment media buying, negotiated media contracts, and measured ROI.*Organised job event participation and developed a new company booth.*Created and coordinated the monthly internal HR newsletter.*Helped create the company activity report and helped organise company management meetings.

*Built a network and credibility to get the latest news from Aalst first to the newspaper Het Laatste Nieuws.*Wrote multiple news articles daily, and coordinated press photography against strict deadlines.*Made a variety of topics understandable for large audiences by talking to specialists, leaders and figureheads in local economy, businesses, unions, politics, courts, law enforcement, events and, to a lesser extent, sports.

Second ProfessionInterviewed academical researchers and HR professionals on interesting changes in the Belgian Human Resources market for the specialist magazine 'HR Square'.* Work with expert info from HR & Business organisations, studies & survey results* Offer insight in field implementations through interviews with HR Directors & ManagersArticles on:* Senior employees and retirement in relation to Belgian population age* Fleet* Expats, taxes and social security* Competence, goals and variable pay

*Invited people to talk in order to convince and motivate them to reconnect with the labour market, by explaining the outlook of social security support and potential alternatives.

Master, Linguistics & Literature: English, Dutch

Activities and Societies: student magazine editor, event organizer

Postgraduate, Journalism

Hands-on training in video- and radiojournalism, including gathering news and newsleads, news copywriting, interviewing, speaking.

Certificate, De Principes Van Marketing- En Salesbeleid, Marketing Communicatie

Marketing training by Marketing Professors and experienced marketeers. Final paper: 'Employer Branding in the trenches', an employer.

Certificate, Advanced Marketing Communication

Marketing Communication training by Marketing Professors and experienced marketeers. Final presentation on Maes Pils Marketing.