- Lead Distribution IT organization- Responsible for the delivery ofDistribution and Sales tools and technology supporting our Exclusive and Independent Agent, Inside Sales Reps and Direct Sales. (i.e. Lead mgt, CRM, Sales tools, Commission systems, Agent security and compliance....)-

- Launched new Resiliency Engineering/ Chaos Engineering Program and Team to proactively identify weak points in our applications and technologies.- Led DevOps COE team and improved DevOps maturity across the organization.- Responsible for our production support teams - Developed AI OPs roadmap and launched first self-healing MVP.

- Leading IT strategy and delivery of our Growth and Customer Experience for our digital Web and Mobile channels for Farmers insurance portfolio: Farmers, Foremost, Bristol West, Metlife P&C- Leading our Engineering team and technologies partnerships.- Hiring, mentoring and nurturing Engineering culture and Agile principles.

Responsible for Web and Mobile Apps for Farmers, Bristol West and Foremost Insurance. (Technology roadmap, Engineering, Budget...)- Leading team of 100+ rock stars Directors, Managers, Architects, Web and Mobile Engineers (Angular, iOS, Android), Product owners, Scrum masters.- Increase Farmers tNPS by 18% in 1.5 year.- Nurture quality and performance engineering: Led cloud migration and modernization efforts that improved login performance from 15sec to 2 sec in Mobile app.- Increased Agility and speed to market by building Web and mobile reusable component and white labelled apps- Driving Digital and SAFe Agile Transformation by coaching team members and stakeholders. - Implemented A/B testing capabilities and strategy to enable data driven decision making.- Fostering DevOps and Engineering best practices within the team and evangelizing them to the rest of the organization.

Lead delivery of Farmers Mobile portfolio: Farmers and Bristol West flagship apps (B2C), and several internal apps.Highlights:- First team to implement full CI/CD to enable no downtime deployments.- Implemented data analytic and A/B testing technology and strategy.- Improved Farmers flagship app tNPS from 45 to 59 and to 4.8 stars ranking.Others:- Build and nurture an amazing team of engineers and product managers.- Partner with Marketing and other business Unit to drive Farmers Mobile Strategy.- Lead Agile transformation across Digital Marketing dpt.- Manage third party vendors.

Highlights:- Building an engineering team: hiring, mentoring, enabling mobile developers.- Driving Agile transformation throughout the organization by optimizing process and helping other teams becoming more Agile- Agile evangelist: Organizer and speaker at our internal Agile meetup. Others:- Lead and manage a cross-functional project team responsible for developing mobile products.- Drive the mobile project and be responsible for every phases of the development lifecycle.- Translate business requirements into user stories and actionable tasks.- Initiate proper data collection and analytics.

- Developed all the marketing and branding elements for the startup agency.- Started and leading from scratch the design, architecture and delivery of the website App and Mobile app that improves event and staff management during marketing event.- Designed and built the website and grown organic traffic to thousands monthly sessions.- Very lean and hands-on, I manage a small team of engineers and wear multiple hats (PM, UX designer, Architect, QA...)

- Brought to market a B2B FinTech application, OBSERV that helps financial firms reduce compliance risk.- Converted beta users into customers by turning feedback from usability testing into innovative features.- Doubled team velocity by implementing, training the team, and managing scrum agile development.- Increased product quality and on-time releases by implementing QA and release management processes.- Generated new leads from conferences by analyzing prospect pains and pitching the product to solve customer pain points.- Led a team of 10+, including designers, developers, and testers (in-house and third parties).

- Developed and executed Go-to-Market strategies for a B2C Android app, Xonomail, and a B2B SaaS application, OBSERV, with very limited budget.- Boosted mobile app downloads from 100 to 2,000 in 3 days with a PR campaign that generated 100+ mentions.- Built website and grown organic web traffic from 0 to tens of thousands monthly sessions using a variety marketing campaigns including: product video, SEO, webinars, newsletter, blogging, social media, conferences...- Hired, mentored and led a team of 5+ marketers, copywriters, and designers. (in-house and third parties).

- Product Management: Assist developers to design mobile App- Conduct customer survey, product testing, review and more to define the keys features and meet customer needs.- Complete literature reviews From Gartner Consulting researches - Develop MKT plan and Go to Market Strategies to launch mobile App.- Create and develop Two Roads software and mobile application brand image and online presence in an integrated way (including SEO, Social media, blogs...)

- Handled EUR 3,000,000 monthly sales forecast for B2B accounts within 15 countries in EMEA.- Coordinated with factory, transportation and customs to insure on time system deliveries.

- Modernized the ‘Sales support’ extranet site, which led to a 25% reduction in phone/ email support requests.- Hosted weekly international client visits providing factory tours and product presentations.- Created and refined marketing collaterals based on marketing research and client feedback.

Concert Production Company:- Sold-out concert tickets using several marketing and PR campaigns. (email, Radio, Flyer, Poster...)- Successfully and securely planned and executed operation and logistics during events.