Co-CEO of Recast (www.getrecast.com), a marketing measurement platform that holistically measures all channels - from top of funnel to bottom, online and offline. Built for a post-iOS14 world, our modernized media mix platform is trusted by the world’s best marketing teams to optimize more than $1.2 billion in annual marketing spend. Complex businesses like Harry’s, Away, Mockingbird, MasterClass, Firstleaf, Jackpocket, PODS, and Daily Harvest choose Recast to measure the true incrementality of their marketing efforts without relying on user tracking.• Features:1. Recast is a privacy-friendly solution that improves your ability to measure all of your marketing channels even with Privacy Controls like iOS14.5, ad blockers, and Intelligent Tracking Prevention.2. Recast measures the incrementality of both online and offline channels like TV, billboards, PR, and influencers, as well as halo effects.3. Recast is built to provide actionable answers to challenging problems you might be facing. Things like “How do we allocate budget to meet our annual new customer goal?” and “Should we double down on our big TV campaign? Or cut it short?”• What our clients say:"Recast helped our brand work through unchartered territories by modeling out our marketing activations during the pandemic." -Neil Heckman, Director, Acquisition Marketing at Away"With Recast, we’ve been able to produce measurement for our retail channels comparable to what we previously only had for DTC." - Josh Heidler, Head of Growth at Harry’s Labs“We face a number of attribution challenges: long purchase cycles, huge gifting segment, and a complex purchase journey. Recast has been an invaluable partner and has provided marketing insights where our post-checkout survey and multi-touch attribution partner couldn’t and can’t.” - Marjorie Chelius, Head of Marketing at MockingbirdLet's connect to discuss how Recast can help you reliably predict the impact of your marketing investments:• See our Bayesian MMM platform in action at https://getrecast.com/demo-request/ • Reach me here on LinkedIn or at info@getrecast.com.• Learn more about our methodology at https://getrecast.com.