Product Marketing Specialist focusing on Broadcom's Data Management software solutions for the Mainframe.

Marketing Consulting and project management services for enterprise tech companies. I specialize in Product Marketing for software solutions in database, mainframe, RPA, AI, and cloud. Enjoy helping startups gain momentum. Well connected in Silicon Valley and can bring in top-level experts to get results.

Freelance Marketing Consultant at Intel Corporation, Data Center Solutions Group. Server system marketing, executive presentations, initiated TechValidate to create hundreds of customer proof points.

Marketing Specialist - Data Center Solutions Group at Intel Corporation- Content creation- Messaging / Sales Presentations - Story Telling- Social Media strategy- Guiding the message of HPC / AI / 5G / Cloud solutions to help ecosystem partners be successful

Driving success of the autonomous database cloud platform

Lead business unit strategy and marketing for key portfolio of cost optimization and database solutions. Seamlessly work across functions with Product Management, Sales, and Corporate Marketing to deliver world-class go-to-market deliverables and drive incremental sales.

* Drive solution marketing initiatives for key mainframe cost optimization and data management solutions, including DB2 and IMS.* Craft overall messaging that spans integrated marketing tactics, from press releases to social.* Quarterback major launches, facilitating broad, cross-functional teams in achieving singular goal.* Plan, present, and track real outcomes for webinars and events that drive interest and brand awareness.* Arm sales teams and technical consultants with tools and messages that assist them across the finish line.

- Product Marketing, Business Development, and Strategic Partner Marketing.- Plan and execute Go-to-Market Strategy, messaging, and campaigns.- Drive channel sales by managing end-to-end sales process from lead generation to deal closure.- Forge strategic partnerships and increase market awareness through multiple campaigns.- Increase company knowledge base of SAP technical solutions, ecosystem, and marketplace.- Hire and manage SAP technical and marketing consultants.- Speak on frequent customer webinars and at analyst, press, and user group events.- Report directly to CEO.

- Plan, drive, and lead Product Marketing for IBM DB2 Database Tools, a $300+ Million business. - Drive campaigns, awareness, and lead generation tactics for over 40 database products. - Drive speaker webcasts and events for both business executives and senior technical staff.- Manage key business partner to ensure strong marketing deliverables and customer retention.- Plan and execute top-quality sales enablement activities and assist sales in closing deals.- Develop and launch ROI Calculators for use in $million+ deals.- Use social media to drive attendance and lead generation for new security and compliance solutions.- Forge strong customer partnerships to enable key case study and event promotions.- Promotion to Senior level.

- Execute lead generation tactics and help close deals for database tools - Increased revenue to 125% of plan, up 50%, to $15 million business.- Closely track revenue and report sales figures to executive team. Conduct frequent portfolio analysis.- Conduct competitive analyses to create compelling sales documents that ultimately close deals.- Work closely with sales reps and technical sales specialists to give developers customer feedback.- Drive solution presence at all major events, including Information On Demand Global Conf. - Create customer partnerships with key customers, resulting in references and closed deals.- Conduct presentations to telesales teams, as well as other channel partner teams.- Co-market products with other IBM solutions to ensure unified customer experience.- Launch all new products with formal announcement documents, Web sites, webcasts, presentations, and collateral

Lead team of 10-12 writers to schedule and deliver quality DB2 and IMS Tools information.

- Key team member for successful IPO, launching new website in 3 weeks- Lead key merger integration team in launching combined website and marketing assets- Create, manage, and deploy all corporate collateral and web marketing assets- Manage webmasters, graphic designers, and contract writers – grow team as company expands - Manage design agencies and content development for corporate website (4 new launches)- Drive production cycle for marketing collateral, white papers, proposals, and newsletters- Create and manage budgets for marketing communications – report to executive team - Work closely with PR team and PR agencies to communicate company information - Responsible for internal communications, such as newsletters and marketing intranet- Lead cross-functional teams to create new branding, messaging, and packaging - Design, write, and edit advertising and direct mail pieces for both print and online media

Lead teams of technical writers and editors in developing both hardcopy and online technical information. Products supported include Information Management System (IMS) database, DB2, FORTRAN compilers, and Database Tools.