As a marketing director, I balanced creativity, strategy, and operations as a leader in the organization. My responsibilities ranged from writing and collaborating on marketing briefs and brand books, optimizing creative strategy for asset development, creating efficient workflows for creative operations and final asset distribution, and developing go-to-market presentations. As the lead brand storyteller, I oversaw the creative development of 360 marketing campaigns for MotorTrend, including initiatives across broadcast and streaming, editorial, events, social media, mobile apps and web products, and brand partnerships. • Managed a team of designers, copywriters, photographers, videographers, editors, motion designers, and producers. Accountable for annual budget development and management of quarterly goals aligning with strategic business initiatives.• Led development and implementation of all MotorTrend brand creative and visual identities across broadcast & streaming, FAST channels, digital, social, B2B, and OOH placements, resulting in consistent growth across all platforms.• Worked as a cross-functional creative leader, leading pitches to C-suite executives and collaborating with all internal departments, including sales, PR, social media, editorial, product & mobile apps, broadcast and streaming, merchandising, human resources, legal, and finance. • Led Creative Development on the 2024 MotorTrend rebrand and co-wrote the 2024 brand book, which redefined the brand positioning, attributes, voice, and tone, as well as providing an overview of a new brand design package.• Recruited, managed, and collaborated with various agencies and production companies. Negotiated SOWs and rates for all externally assign creative projects.• Built the in-house video marketing team for MotorTrend, including recruiting and managing full-time employees and contractors.

Managed video and static team for Velocity including team of designers, producers, editors and production managers. Helped increase overall deliverable output by 15% YOY.Provided creative direction for all marketing second tier marketing campaigns and produced all tier 1 campaigns including Top Gear America and Kevin Hart’s Muscle Car Crew. Produced all high priority ad sales videos and upfront material. Oversaw and developed all workflows for linear and streaming distribution. Created messaging strategy for single and multi-platform promotion.Oversaw production for both static and video marketing shoots, as well as post-production for all videos. Stakeholder in creative development for all tier 1 key art development.

Led creative team for Velocity networks, acting as Creative Director due to budget restrictions.Managed internal creative team consisting of an associate producer and editor.Managed and produced campaigns for all network series leading to series ratings records for Wheeler Dealers, and overall network ratings records for Texas Metal.Increased overall deliverable output by 88% in first year in charge.

Wrote and produced award-winning promotions for Investigation Discovery, American Heroes Channel, Discovery Family and more. Led campaigns to record-breaking premiere performances for the networks.Writer/Producer on JonBenet: An American Murder Mystery campaign that led to the highest rated series in network historyWriter/Producer on Evil Lives Here campaign that led to highest rated premiere in network history. Covered episodics on a weekly basis which continued high ratings leading to the highest rated overall series in network history.Producer on Detective Podcast S2, wrote and edited scripts and cuts for 6 x 20-30 minute episodes. As of current writing, the podcast ranks as the #12 most popular podcast in the News and Politics category on iTunes.Producer on multiple brand sizzle campaigns including the Winter Sizzle 2014 and Summer Sizzle 2016Work on episodic promotions on a day-to-day basis as well as series launches on a weekly basis.

Wrote script for and helped produce the Swamp Murders Season 2 off-air campaign for Investigation Discovery. Help concept, produce and write for Forget You Week Stunt. Delivered over 40 separate creative assets for on-air promotionProduced on-air launch spots on a monthly basis including the Young, Hot and Crooked, Love the Way You Lie, Most Infamous and Most Evil campaigns. Worked on the continuation campaigns for most series as well, producing 30 second and 15 second episodic promotions on a weekly basis.Worked with corporate partners to create PSA's for Maddie's Corner and Five Acres as part of Investigation Discovery's Inspire a Difference campaign. Managed all navigational on-air graphics for network and created “viral” videos and memes for social media.

Coordinated the production and delivery for all on-air and online video content for Investigation Discovery and Military Channel.Managed edit and audio schedule for a client base ranging from 30-40 producers, editors and project managers.Managed delivery of assets to board meetings and external sales presentations, making sure files were delivered to technical specification.Produced spots for Science Channel and Investigation Discovery during off-hours.

Co-wrote, directed, shot and edited 1:00 promos for VOA Website.

Covered high school sporting events. Beat reporter for the Ridge High School Men's Basketball team from December 2009-January 2010.Wrote approximately 400-word articles covering events such as basketball, swimming, field and track. Used creative talents to make articles read smoothly and to create an exciting read.