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The foundation of effective marketing and advertising is built upon the core skills of communication and relationships building. These are skills that have been a part of my life as far back as I can remember. One of my very first jobs, at just 12 years old, was a caddy at a local country club. This experience took me way outside my comfort zone, but ultimately taught me how to talk to and socialize with professionals while building real relationships – skills I continue to rely upon to this day. Uniquely, I pursued a degree in negotiation which gives me with the knowledge and skill to make my clients’ budget go even further. But more than education and experience alone, I’m passionate about bringing people together so that everyone benefits. I am intentional about working to build trust with clients and media representatives alike. Having previously worked for multiple agencies, I took all of my experiences – the good and the bad – and used them to establish my own full-service agency, Mid-Atlantic Media Hub, which is built upon experience, transparency and solid relationships.
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PresidentSee Me Rolling Jun 2022 - Present -
PresidentMid-Atlantic Media Hub Jan 2013 - PresentYork, Pa, UsMid-Atlantic Media Hub begins every relationship by first understanding our client’s communications goals, we then develop a comprehensive media plan to meet those goals, including many different spokes such as digital media, traditional media, marketing, public relations and creative services. As President, I am responsible for the growth and development ofMid-Atlantic Media Hub. I am constantly seeking new and innovative opportunities for collaboration to expand the expertise we provide to our clients. I remain hands-on, overseeing client strategies and helping to negotiate fair and favorable contracts with media. Together with my team, we work to make Mid-Atlantic Media Hub the knowledgeable and reliable extension of any business’s in-house marketing department. -
Media DirectorTarget Media, Inc Oct 2008 - Oct 2012Harrisburg, Pa, UsAs the Media Director at Target Media, I lead a team of media professionals in formulating and driving solutions that encompass all forms of media, in order to reach a client’s target audience with a consistent message and brand. I negotiated cost-efficient advertising opportunities with advertising sales agents who represented broadcast, print, outdoor, online media. I studied trade journals and professional literature to stay current on trends, innovations and changes that affect media planning. I used this knowledge to also educate clients so that they stayed informed of their media strategy. Most impressively, the media plans I prepared and presented to clients had a 90% closing ratio. -
Account ExecutiveBaublitz Advertising / The Wolf Organization Jan 2006 - Oct 2008As an Account Executive for Baublitz Advertising, I managed marketing and advertising activities for multiple clients throughout the United States. Specifically, I developed Marketing Action Plans for clients that provided market research within given sectors, strategic planning, competitive analysis, challenges and opportunities, budgeting, messaging, creative concepts and media recommendations as a guideline to achieve stated sales and organization goals. I assisted in developing a Brand Management service which helped clients maximize business potential by building a strong brand that is motivating to consumers and differentiating to competitors. I also played a role in developing a new marketing service called “Plan-It Earth” which uncovers marketing and advertising opportunities for building product manufacturers to develop their environmental initiatives and values.
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Account ServicesAccount Services, Universal Media, Inc Jan 2003 - Jan 2006While working for Account Services at Universal Media, I was responsible for market research, creating and managing budgets for multiple service lines and adhering to strategic goals and objectives while maximizing the reach and effectiveness of specific advertising campaigns. I created and implemented an aggressive newspaper strategy in specific markets and negotiated volume contracts with the media, which doubled the advertising impressions while increasing spend by only 10%. Through my experience with Universal Media, I gained a unique specialization in developing marketing campaigns that allowed clients to meet community needs in areas that they serve.
Tom Vranich Skills
Tom Vranich Education Details
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Penn State UniversityLabor And Industrial Relations
Frequently Asked Questions about Tom Vranich
What company does Tom Vranich work for?
Tom Vranich works for See Me Rolling
What is Tom Vranich's role at the current company?
Tom Vranich's current role is President at Mid-Atlantic Media Hub, LLC.
What is Tom Vranich's email address?
Tom Vranich's email address is to****@****hub.com
What is Tom Vranich's direct phone number?
Tom Vranich's direct phone number is +171773*****
What schools did Tom Vranich attend?
Tom Vranich attended Penn State University.
What skills is Tom Vranich known for?
Tom Vranich has skills like Media Planning, Media Buying, Advertising, Social Media Marketing, Social Media, Marketing Strategy, New Business Development, Market Research, Marketing Communications, Brand Management, Account Management, Strategy.
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