Principal
CurrentSilva Brand serves small and mid-cap business by identifying the power and potential of their brand and implementing it across their operations. We deliver Madison Avenue-level branding and marketing services at small and mid-cap rates, using our proprietary Brand Discovery and Definition process to take clients from initial goal to ultimate visual expression. Silva Brand’s unique approach is focused on using brand to achieve three strategic objectives: --culturally unite an organization reducing silos and hierarchical governance and allowing open, flexible interactions with the market--raise the value of a company within the capital markets by embedding the brand across an entire value chain--create a unique positioning within the industry segment and competitive set to secure revenues and lower marketing costs.The ultimate strategy is to lead clients from an exclusive product/service focus to generating customer lifetime value with Net Promoter Score as the baseline metric.