Tom Wailes

Tom Wailes Email and Phone Number

VP of User Experience at Cricut @ Cricut
Tom Wailes's Location
San Francisco Bay Area, United States, United States
Tom Wailes's Contact Details

Tom Wailes work email

Tom Wailes personal email

About Tom Wailes

I am passionate about leading lean teams to design and deliver successful products that meaningfully enhance people's lives. While working on a wide variety concept-to-launch mobile, web and software projects, I have learnt some key principles for success:• Focus on Results: There are many ways a project can get derailed, so it is imperative to help the team stay aligned and focused on the overall goals and on delivering the solution to the required level of quality. • Design Strategy - UX must play a key and proactive role in providing the clarity of vision & purpose that is essential for effective and competitive product strategy and development.• Flexible Process - Every project is different so it’s important to be as inventive in the process of product design & development as it is in the design output.• Collaboration - Successful design is not executed in a vacuum so the fostering of open, effective and collaborative cross-functional relationships is key.• Research & Metrics - Insights derived from the thoughtful consideration of a wide range of user research methodologies and product metrics will always improve the quality of product solutions.• Coaching & Mentoring - Last but not least, creating a diverse, inclusive, supportive and fun work environment is essential to developing and maintaining engaged, creative and high-performing design teams.Specialties: expert domain knowledge in healthcare & telehealth, social networking/online communities, search, ecommerce, local/maps; design strategy; design & AI/ML; product management; design process; agile; incorporating user research, data and metrics into design process; creative team motivation and mentoring; interaction design; information architecture

Tom Wailes's Current Company Details
Cricut

Cricut

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VP of User Experience at Cricut
Tom Wailes Work Experience Details
  • Cricut
    Vp User Experience
    Cricut Mar 2024 - Present
    South Jordan, Utah, Us
  • Cricut
    Sr. Director Of Ux
    Cricut Dec 2020 - Apr 2024
    South Jordan, Utah, Us
  • Self
    User Experience Consultant (Intermittent)
    Self Aug 1999 - Apr 2024
    Product design strategy, ux design and user research services for a diverse range of clients from early stage startups to large established corporations. Past clients include MyTime, Apple, Sun Microsystems, Saba Software, and Paramount Studios.
  • Wells Fargo
    Experience Design Architect
    Wells Fargo Sep 2020 - Dec 2020
    San Francisco, California, Us
  • Curai
    Design Principal
    Curai Dec 2017 - Aug 2020
    Palo Alto, California, Us
    Design strategy & leadership at early stage health-tech startup. Integrating human-centered AI/ML-based assistive technologies into the telehealth experience to empower the patient-provider relationship.
  • Trimian
    Vp Design
    Trimian Nov 2015 - Apr 2017
    Responsible for UX strategy & hands-on design execution at early stage startup developing innovative mobile networking & messaging apps for professionals:• Delivered all design work from pre-launch concepts & prototypes to live products on iOS, Android & mobile web. Also planned and conducted user research to inform the product development process.• Helped develop concept and created designs for #NeverTrump app that garnered significant international press attention (BBC, ABC, NHK, NYTimes…) during 2016 US election.
  • Qvc
    Director Of Ux & Product Management, Social
    Qvc Jan 2013 - Apr 2015
    West Chester, Pennsylvania, Us
    Built and led the Design and Product team charged with innovating in the ‘Social Shopping’ space to help inform the future strategy for QVC’s digital services:• Led the product concept work to develop a separately branded and unique social shopping experience for QVC that leveraged original content around ‘product storytelling’ to facilitate customer engagement. Successfully led the integration of these core features into QVC.com.• Established detailed product roadmap and worked with team to set sprint priorities.• Collaborated with data analysts and engineering to establish insightful product success metrics and A/B tests.• Designed interaction flows and specs for key features and conducted user research to inform product direction.• Developed methods to transparently incorporate strategy, product requirements and design into the agile development process.
  • Oodle (Acquired By Qvc)
    Vp Of User Experience
    Oodle (Acquired By Qvc) Apr 2011 - Dec 2012
    Us
    As Oodle’s first ever UX hire I led the design work and built the design practice to help elevate the user experience of the product offerings by introducing design thinking into strategy conversations and the agile product development process:• Overhauled the UX of the original Facebook Marketplace application across mobile and desktop to more effectively emphasize the underlying notion of social trust that was the product’s key differentiator.• Designed new interaction models to facilitate a strategic pivot towards sharing local recommendations.
  • Yahoo!
    Senior Director, User Experience - Local/Maps/Events
    Yahoo! Oct 2007 - Dec 2010
    Sunnyvale, Ca, Us
    Led the UX team responsible for all design work for Yahoo!'s local and maps offerings across desktop and mobile devices: • Proactively developed radical new concepts for dramatically improving the experience of local on Yahoo! by providing a unique discovery & neighborhood community experience to complement the existing local search. This work helped revive Local at Yahoo! and became the cornerstone the new local strategy.• Overhauled the design for Upcoming (local events site) and introduced new integrations with iTunes, Pandora and Last.fm to facilitate users’ ability to discover relevant local events featuring artists they love.
  • Yahoo!
    Senior Director, Product Management - Local/Maps/Events
    Yahoo! Dec 2008 - Mar 2010
    Sunnyvale, Ca, Us
    Defined global product vision and strategy for Yahoo!’s suite of local products. Successfully evangelized new strategy and vision for local at Yahoo!• Championed quarterly internal hack events to encourage innovation across all levels and functions within the group. • Partnered with engineering to introduce rigorous quarterly resource prioritization and planning process to ensure clarity of objectives, focus and goals. For example, shut down the duplicative and archaic Yellow Pages site to better focus resources on more forward-looking and strategic product initiatives.• Negotiated product requirements for strategic maps partnership with Nokia. Met with numerous other third parties regarding potential business partnerships and/or acquisitions
  • Yahoo!
    Director, User Experience - Search, Local & Maps
    Yahoo! Jan 2005 - Sep 2007
    Sunnyvale, Ca, Us
    Managed the UX teams for Search and Local through several new and iterative product cycles.• Led Search team from whiteboard to successful launch of innovative search products such as MyWeb. Directed exploratory design work that later led to Yahoo! Answers. Team delivered design work for 1.0 launches of vertical search products for Music, Video and Desktop.• Designed the detailed UX for innovative interactive Yahoo! Maps application, including industry-first features such as multipoint driving directions and mini-map navigator.• Led UX efforts for maps innovations such as send-to-phone mobile directions and send-to-car integration for BMW & Mercedes in-car navigation systems.• Led UX team in designing Yahoo!'s first original cartography for the Maps product.• Pioneered process innovations (e.g. Field Day, UI prototyping, cartoon storyboarding) to communicate research insights and product concepts and elicit actionable feedback from both users and project stakeholders.
  • Yahoo!
    Design Manager - Search, Listings Group
    Yahoo! Jun 2002 - Dec 2004
    Sunnyvale, Ca, Us
    Built and led the UX teams responsible for the user experience of several product lines including Search, Local, Maps, Autos, Real Estate, Yellow Pages, Classifieds, Pets and Careers:• Successfully led the user experience effort for strategically critical project in Yahoo! Search to develop and deploy Yahoo!’s first home-grown end-to-end search product and transition off third party technology, so repositioning Yahoo! as serious independent contender in the search space.• Initiated and directed the generative research, design concepting and detailed UI specifications that evolved into the Yahoo! Local project which became the #1 local search product in the US by focusing on precision and usability and prominently featuring user-generated content. • Led design work for industry-leading features in online maps such as send-to-phone driving directions, dynamic real time traffic and ‘SmartView’ visual search tool.
  • Yahoo!
    Senior Interaction Designer - Commerce Group
    Yahoo! Aug 2001 - May 2002
    Sunnyvale, Ca, Us
    Responsible for detailed interaction design and information architecture for Yahoo! Classifieds and Shopping:• Designed significant improvements to the task flow for posting an ad on Yahoo! Classifieds resulting in 50% increase in conversion rate. • Collaborated closely with user researchers and engineers to create prototypes at various levels of fidelity to test candidate designs.
  • Documentum (Now Owned By Opentext)
    Senior User Interface Designer
    Documentum (Now Owned By Opentext) Jul 1996 - Dec 1999
    Responsible for detailed UI specifications and user research for sophisticated enterprise knowledge & content management software for Fortune 500 companies. Designed desktop client software integrations (MS Office products, Windows Explorer shell, Lotus Notes) as well as intranet applications.

Tom Wailes Skills

User Experience Interaction Design User Interface Information Architecture Mobile Devices Usability Testing Usability User Interface Design Design Strategy User Centered Design User Research Experience Design Mobile Applications Product Management Wireframes User Experience Design Persona Mobile Design Creative Direction Usability Engineering User Scenarios Content Strategy Agile Methodologies Human Computer Interaction Visual Design Mobile Internet Contextual Inquiry Wire Framing Omnigraffle

Tom Wailes Education Details

  • Goldsmiths, University Of London
    Goldsmiths, University Of London
    Cultural Anthropology And Psychology (Joint Honors)
  • Loughborough University
    Loughborough University
    Human Factors Of Information Technology

Frequently Asked Questions about Tom Wailes

What company does Tom Wailes work for?

Tom Wailes works for Cricut

What is Tom Wailes's role at the current company?

Tom Wailes's current role is VP of User Experience at Cricut.

What is Tom Wailes's email address?

Tom Wailes's email address is to****@****qvc.com

What is Tom Wailes's direct phone number?

Tom Wailes's direct phone number is +140868*****

What schools did Tom Wailes attend?

Tom Wailes attended Goldsmiths, University Of London, Loughborough University.

What skills is Tom Wailes known for?

Tom Wailes has skills like User Experience, Interaction Design, User Interface, Information Architecture, Mobile Devices, Usability Testing, Usability, User Interface Design, Design Strategy, User Centered Design, User Research, Experience Design.

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