Vp User Experience
Current
Mar 2024 - Present
AeroLeads people directory · profile
Tom Wailes Email & Phone Number
VP of User Experience at Cricut
at
Cricut
1 work email found
@qvc.com
3 phones found area 408
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
VP of User Experience at Cricut
Location
San Francisco Bay Area, United States, United States
Who is Tom Wailes? Overview
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Quick answer
Tom Wailes is listed as VP of User Experience at Cricut at Cricut, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at qvc.com, phone signal with area code 408, and a matched LinkedIn profile for Tom Wailes.
Tom Wailes previously worked as VP User Experience at Cricut and Sr. Director of UX at Cricut. Tom Wailes holds Bs, Cultural Anthropology And Psychology (Joint Honors) from Goldsmiths, University Of London.
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Email format at Cricut
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{first}.{last}@qvc.com
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Profile bio
About Tom Wailes
I am passionate about leading lean teams to design and deliver successful products that meaningfully enhance people's lives. While working on a wide variety concept-to-launch mobile, web and software projects, I have learnt some key principles for success:• Focus on Results: There are many ways a project can get derailed, so it is imperative to help the team stay aligned and focused on the overall goals and on delivering the solution to the required level of quality. • Design Strategy - UX must play a key and proactive role in providing the clarity of vision & purpose that is essential for effective and competitive product strategy and development.• Flexible Process - Every project is different so it’s important to be as inventive in the process of product design & development as it is in the design output.• Collaboration - Successful design is not executed in a vacuum so the fostering of open, effective and collaborative cross-functional relationships is key.• Research & Metrics - Insights derived from the thoughtful consideration of a wide range of user research methodologies and product metrics will always improve the quality of product solutions.• Coaching & Mentoring - Last but not least, creating a diverse, inclusive, supportive and fun work environment is essential to developing and maintaining engaged, creative and high-performing design teams.Specialties: expert domain knowledge in healthcare & telehealth, social networking/online communities, search, ecommerce, local/maps; design strategy; design & AI/ML; product management; design process; agile; incorporating user research, data and metrics into design process; creative team motivation and mentoring; interaction design; information architecture
Listed skills include User Experience, Interaction Design, User Interface, Information Architecture, and 25 others.
Current workplace
Tom Wailes's current company
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14 roles
Tom Wailes work experience
A career timeline built from the work history available for this profile.
Sr. Director Of Ux
Dec 2020 - Apr 2024
User Experience Consultant (Intermittent)
Self
Product design strategy, ux design and user research services for a diverse range of clients from early stage startups to large established corporations. Past clients include MyTime, Apple, Sun Microsystems, Saba Software, and Paramount Studios.
Aug 1999 - Apr 2024
Experience Design Architect
Sep 2020 - Dec 2020
Design Principal
Design strategy & leadership at early stage health-tech startup. Integrating human-centered AI/ML-based assistive technologies into the telehealth experience to empower the patient-provider relationship.
Dec 2017 - Aug 2020
Vp Design
- Responsible for UX strategy & hands-on design execution at early stage startup developing innovative mobile networking & messaging apps for professionals:
- Delivered all design work from pre-launch concepts & prototypes to live products on iOS, Android & mobile web. Also planned and conducted user research to inform the product development process.
- Helped develop concept and created designs for #NeverTrump app that garnered significant international press attention (BBC, ABC, NHK, NYTimes…) during 2016 US election.
Nov 2015 - Apr 2017
Director Of Ux & Product Management, Social
- Built and led the Design and Product team charged with innovating in the ‘Social Shopping’ space to help inform the future strategy for QVC’s digital services:
- Led the product concept work to develop a separately branded and unique social shopping experience for QVC that leveraged original content around ‘product storytelling’ to facilitate customer engagement. Successfully.
- Established detailed product roadmap and worked with team to set sprint priorities.
- Collaborated with data analysts and engineering to establish insightful product success metrics and A/B tests.
- Designed interaction flows and specs for key features and conducted user research to inform product direction.
- Developed methods to transparently incorporate strategy, product requirements and design into the agile development process.
Jan 2013 - Apr 2015
Vp Of User Experience
- As Oodle’s first ever UX hire I led the design work and built the design practice to help elevate the user experience of the product offerings by introducing design thinking into strategy conversations and the agile.
- Overhauled the UX of the original Facebook Marketplace application across mobile and desktop to more effectively emphasize the underlying notion of social trust that was the product’s key differentiator.
- Designed new interaction models to facilitate a strategic pivot towards sharing local recommendations.
Apr 2011 - Dec 2012
Senior Director, User Experience - Local/Maps/Events
- Led the UX team responsible for all design work for Yahoo!'s local and maps offerings across desktop and mobile devices:
- Proactively developed radical new concepts for dramatically improving the experience of local on Yahoo! by providing a unique discovery & neighborhood community experience to complement the existing local search. This.
- Overhauled the design for Upcoming (local events site) and introduced new integrations with iTunes, Pandora and Last.fm to facilitate users’ ability to discover relevant local events featuring artists they love.
Oct 2007 - Dec 2010
Senior Director, Product Management - Local/Maps/Events
- Defined global product vision and strategy for Yahoo!’s suite of local products. Successfully evangelized new strategy and vision for local at Yahoo!
- Championed quarterly internal hack events to encourage innovation across all levels and functions within the group.
- Partnered with engineering to introduce rigorous quarterly resource prioritization and planning process to ensure clarity of objectives, focus and goals. For example, shut down the duplicative and archaic Yellow Pages.
- Negotiated product requirements for strategic maps partnership with Nokia. Met with numerous other third parties regarding potential business partnerships and/or acquisitions
Dec 2008 - Mar 2010
Director, User Experience - Search, Local & Maps
- Managed the UX teams for Search and Local through several new and iterative product cycles.
- Led Search team from whiteboard to successful launch of innovative search products such as MyWeb. Directed exploratory design work that later led to Yahoo! Answers. Team delivered design work for 1.0 launches of.
- Designed the detailed UX for innovative interactive Yahoo! Maps application, including industry-first features such as multipoint driving directions and mini-map navigator.
- Led UX efforts for maps innovations such as send-to-phone mobile directions and send-to-car integration for BMW & Mercedes in-car navigation systems.
- Led UX team in designing Yahoo!'s first original cartography for the Maps product.
- Pioneered process innovations (e.g. Field Day, UI prototyping, cartoon storyboarding) to communicate research insights and product concepts and elicit actionable feedback from both users and project stakeholders.
Jan 2005 - Sep 2007
Design Manager - Search, Listings Group
- Built and led the UX teams responsible for the user experience of several product lines including Search, Local, Maps, Autos, Real Estate, Yellow Pages, Classifieds, Pets and Careers:
- Successfully led the user experience effort for strategically critical project in Yahoo! Search to develop and deploy Yahoo!’s first home-grown end-to-end search product and transition off third party technology, so.
- Initiated and directed the generative research, design concepting and detailed UI specifications that evolved into the Yahoo! Local project which became the #1 local search product in the US by focusing on precision.
- Led design work for industry-leading features in online maps such as send-to-phone driving directions, dynamic real time traffic and ‘SmartView’ visual search tool.
Jun 2002 - Dec 2004
Senior Interaction Designer - Commerce Group
- Responsible for detailed interaction design and information architecture for Yahoo! Classifieds and Shopping:
- Designed significant improvements to the task flow for posting an ad on Yahoo! Classifieds resulting in 50% increase in conversion rate.
- Collaborated closely with user researchers and engineers to create prototypes at various levels of fidelity to test candidate designs.
Aug 2001 - May 2002
Senior User Interface Designer
Documentum (Now Owned By Opentext)
Responsible for detailed UI specifications and user research for sophisticated enterprise knowledge & content management software for Fortune 500 companies. Designed desktop client software integrations (MS Office products, Windows Explorer shell, Lotus Notes) as well as intranet applications.
Jul 1996 - Dec 1999
2 education records
Tom Wailes education
Bs, Cultural Anthropology And Psychology (Joint Honors)
Goldsmiths, University Of London
Ms, Human Factors Of Information Technology
Loughborough University
FAQ
Frequently asked questions about Tom Wailes
Quick answers generated from the profile data available on this page.
What company does Tom Wailes work for?
Tom Wailes works for Cricut.
What is Tom Wailes's role at Cricut?
Tom Wailes is listed as VP of User Experience at Cricut at Cricut.
What is Tom Wailes's email address?
AeroLeads has found 1 work email signal at @qvc.com for Tom Wailes at Cricut.
What is Tom Wailes's phone number?
AeroLeads has found 3 phone signal(s) with area code 408 for Tom Wailes at Cricut.
Where is Tom Wailes based?
Tom Wailes is based in San Francisco Bay Area, United States, United States while working with Cricut.
What companies has Tom Wailes worked for?
Tom Wailes has worked for Cricut, Self, Wells Fargo, Curai, and Trimian.
How can I contact Tom Wailes?
You can use AeroLeads to view verified contact signals for Tom Wailes at Cricut, including work email, phone, and LinkedIn data when available.
What schools did Tom Wailes attend?
Tom Wailes holds Bs, Cultural Anthropology And Psychology (Joint Honors) from Goldsmiths, University Of London.
What skills is Tom Wailes known for?
Tom Wailes is listed with skills including User Experience, Interaction Design, User Interface, Information Architecture, Mobile Devices, Usability Testing, Usability, and User Interface Design.
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