Had the great pleasure of working with Joe Natoli as he unleashes his newest workshop, From Combat to Collaboration, upon the world. DM me for more details and learn how to sign your company up for this scintillating talk.

• Created my own consulting firm; currently on a $250K per annum billing run rate• Developed brand alignment exercises to achieve brand integration across communication channel for various clients• Utilize strong strategic skills to deliver creative solutions: website redesign, corporate identity, logo development, overall creative approach (visual, verbal, interaction)• Clients include: Shyn, Move.com, Tokoni.com, IronPlanet, EZShield, Lending Club, Plastic Jungle, Great Schools, WiserEarth, LikeList, Brilliant Earth, WANDisco

• Responsible for leading a team of 4 designers in the creation of supply chain/logistics software for shippers and carriers• Participated in the creation of demos for sales enablement to realize revenue• Really did some cool work in a very short time!

Served as a Creative Director for the student agency, Young and Hungry Creative (http://www.yandhcreative.com). Teach numerous sessions of Master's Portfolio class and Senior Project for New Media school

What I did was create the flows and initial design for a self-help mobile experience.Wish I could tell you more, but I can't...

Joined as the first Design Leader in this global SaaS Ed-Tech company:• Managing across geographies with direct reports in Oakland, CA, Pittsburgh, PA & Newcastle, UK• Rethinking onboarding new customers for quicker access and higher usage• Created new program, Summer of Love, to deliver value to our customers during the summer months• Led the first explorations into ecommerce with a cross-functional team• Leading a visual redesign of the core platform for ease-of-use and simplicity

http://www.modria.comAs the design lead and only designer:• Designed their first mobile experience for iPhone and Android• Wireframed and prototyped a completely new onboarding flow for our customers to self-serve• Redesigned the desktop product for simplicity and efficiency• Created a marketing campaign based on New Yorker cartoons (illustrated them too)

Built, from the ground up, a new marketplace for aggregating businesses to sell to consumers, including branding, look-and-feel, voice and complete user experience:• Led the creative and user experience development for the launch of a new consumer marketplace• Built teams in User Interface and Visual Design, Copywriting, and User Research. Developed an in-house Videography and Photography team• Developed the consumer-facing and business-facing interfaces and final visual design - including iPhone, iPad and Android applications• Responsible for the overall branding of the site and any applicable materials, including a print "look book" distributed to major magazine editors• Built strong relationships with the Product and Engineering organizations to facilitate rapid deployment of designs into features• Eventually, became the leader of Marketing and Merchandising departments• Increased Time on Site and Page Views per Visit while drastically reducing Bounce Rate• Repeated feedback from the media on the elegant look of the 11Main site and applications

Spear-headed a retooling of the Interactive and Creative departments• Led the creative development for the successful launch of a new cancer treatment to market• Built teams that were more digital savvy while raising morale at the same time• Developed online marketing strategies for existing clients and new business pitches• Created SEO and SEM teams within the agency and managed those resources• Brought in outside experts for a series of meetings to better educate the agency

Led the development of the brand and entire user experience for start-up website local-social product:• Rebranded the company and redesigned the website from the ground up• Designed and launched company’s first iPhone mobile application• Managed internal and external creative solutions for product development and marketing programs• Participated in presentations and sales “pitches” to prospective investors

Led the development of the entire user experience for a stealth start-up product based on news aggregation in a subscription model:• Created wireframes and designs• Delivered full creative solutions internally while managing outside resources: branddevelopment, website design, corporate identity, logo development, overall creative approach(visual, verbal, interaction), marketing creative• Participated in presentations and sales “pitches” to prospective investors• Received initial funding from: The New York Times, The Washington Post and Gannett

Led a team of visual designers and content/copywriters in the development of the PayPal site and accompanying communications; built the visual design team to over 20 designers and 5 project managers• Instituted processes to enable weekly publishing to PayPal site for marketing projects (reduction intime from six weeks to twice weekly)• Reorganized internal team to extol agency behavior pairing up visual designers and copywritersfrom the conceptual state to realize a stronger creative vision—headlines and visuals working as one• Undertaken two major redesigns of the PayPal site (one currently underway) to cater to usersegmentation and audience targeting—the overhaul of the Merchant Service page led to a 30%increase in lead generation• Brought excellence in marketing communications and brand development resulting in the overhaulof website interstitials, contextual site promotions, and landing pages• Oversaw the team’s move from the Marketing organization into a blended User Experience team (ofVisual Design, Content and User Interface Design) maintaining strong relationships with Marketingwhile developing new relationships within the Product and Technology organizations• Instilled a “Relationship Management” concept in Creative team characterized by the personaltouch and good, old fashioned human interaction• Developed a new look-and-feel for the PayPal site and brand based on the brand personality traits ofTrustworthy, Helpful and Smart—introduced lifestyle photography to enrich the visual language• Oversaw, with Brand Management, the development of a new PayPal logo and accompanyingguidelines• Managed budgets totaling over $1million for outsourcing to agencies and freelancers

Lead a team of visual designers in the development of the eBay site; built the team from one visual designer toa team of over 20 designers• Developed top-notch creative for both the marketing and product organizations; led the creation ofHome Page marketing placements that defined on-site consumer product marketing• Was a founding member of eBay’s first User Experience team called “Design Labs” (comprised of UserInteraction, Visual Design and User research) moving the visual design team from the Marketingorganization into a blended Product organization• Participated in eBay’s major site redesign, a 2 year project, culminating in an overhaul of all of the majorpages: Home Page, Item Page, Search Results Page, Top Level Navigation and My eBay• Oversaw the first macro-site based upon the eBay Marketplace: eBay Motors—launched in 1999;developed a new look-and-feel along with branding• Instituted a “creative brief” online request system to enable more efficient delivery of creativedeliverables; ramped up number of completed requests by 200% in one year

Cut my teeth in the digital media world in an integrated marketing agency:• Developed the look-and-feel for major websites including: eBay, Prudential Insurance, Concentric Networks, Mazda, Silicon Graphics, and Eckerd Drugs• Wrote the headline for the Billy Graham Crusade in Oakland, CA: “Where do you want to go tomorrow?”• Concepted and developed breakthrough creative campaign for Xircom modems: “Doesn’t Suffer From Dongle Envy”