Tom Warthen Email & Phone Number

Remote

Designed and delivered tailored digital experiences and solutions for enterprise clients, aligning technology strategies with business objectives across Cisco’s portfolio of security, networking, and cloud solutions. Collaborated with cross-functional teams to assess client needs, develop customer journeys, and provide technical leadership throughout project lifecycle. Enabled customer success by driving adoption of advanced technologies, resulting in optimized infrastructure performance and… Show more Designed and delivered tailored digital experiences and solutions for enterprise clients, aligning technology strategies with business objectives across Cisco’s portfolio of security, networking, and cloud solutions. Collaborated with cross-functional teams to assess client needs, develop customer journeys, and provide technical leadership throughout project lifecycle. Enabled customer success by driving adoption of advanced technologies, resulting in optimized infrastructure performance and enhanced business outcomes. • Drove customer success and accelerated profitable growth for integrated security solutions by defining strategic initiatives and delivering impactful digital journey experiences, resulting in over 30% improvement in software subscription (SaaS) renewal rates. • Achieved 2x improvement in customer health scores and enhanced product adoption across Cisco’s security solutions by identifying barriers in adoption process for growing SMB customer base and customized self-guided customer success experience to address key challenges. • Led cross-functional efforts to optimize customer value realization, focusing on business outcomes, with security portfolio outperforming other architectures in measurable impact.• Participated in Hackathon, leveraging generative AI to enhance customer journeys with AI generated content leveraging a RAG model to optimize product adoption, engagement, and user experience. Worked with peers across business functions to deliver innovative and practical solutions. Show less

Engaged by a diverse portfolio of clients ranging from small businesses to Fortune 500 companies to drive strategy, implementation, and optimization of digital projects from concept to launch with a focus on attracting/retaining customers, maximizing conversion and accelerating profits.Areas of focus: Digital Strategy, Customer Experience (CX), Growth Strategies & Execution, Identify/Build Trusted Stakeholder Relationships, User Experience (UX), Search Engine Optimization (SEO), Search… Show more Engaged by a diverse portfolio of clients ranging from small businesses to Fortune 500 companies to drive strategy, implementation, and optimization of digital projects from concept to launch with a focus on attracting/retaining customers, maximizing conversion and accelerating profits.Areas of focus: Digital Strategy, Customer Experience (CX), Growth Strategies & Execution, Identify/Build Trusted Stakeholder Relationships, User Experience (UX), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media, Communications, PR, Press Coverage, Paid Media, Paid Search, Web Design & Development, Graphics, Online Marketing, User Interface (UI), Consulting, B2B, B2C, Sales, P & L, Budgeting, Forecasting & Reporting, Identity, Branding, eCommerce, WordPress CMS, Adobe Creative Suite, PhotoShop, Facebook, Twitter, LinkedIn, Google Analytics, Google Search Console, BrightEdge, Screaming Frog, HTML, CSS, Javascript, PHP, Template Customization, Hootsuite, Email Marketing, Constant Contact, 4DX, Display, Online Advertising, Identity, Brand, Video, Photography, eCommerce, Manage/Prioritize Multiple Projects & Deliverables Show less

Remote

Brought on to lead the customer experience and the web strategy for the entire IBM Security portfolio of over 100 products and solutions across all digital touch-points in order to drive client engagements.The site had been spread across multiple domains with inconsistent user experience and a very branded, product-heavy focus. Identifying the need for a more customer and user-centric approach, I led the build out of a solutions branch to the site map content and navigation. This… Show more Brought on to lead the customer experience and the web strategy for the entire IBM Security portfolio of over 100 products and solutions across all digital touch-points in order to drive client engagements.The site had been spread across multiple domains with inconsistent user experience and a very branded, product-heavy focus. Identifying the need for a more customer and user-centric approach, I led the build out of a solutions branch to the site map content and navigation. This strategy allowed the business to tap into the much larger audience of users that were higher in the sales funnel and earlier in the customer journey. We were then able to organically target those potential customers who were searching the web with unbranded questions and map the various user intents to the capabilities of the products and services within our portfolio that addressed their needs.Putting these plans to action, I led remotely dispersed virtual teams in a complete digital transformation of the ibm.com/security web presence. The redesign included information architecture, product/content marketing, search optimization, mobile-friendly/responsive design, and integration with multiple analytics platforms.The result is a digital customer journey that engages users well above benchmarks and significantly contributes to validated pipeline and revenue targets for the business.I love to drive strategy and create exceptional customer journeys and user experiences that exceed expectations, delight buyers, and deliver results.• Achieved 30% contribution to $4B in annual revenue, recognized as business unit with highest marketing ROI.• Drove 129% YoY productivity increase by streamlining processes and leading virtual teams across regions.• Achieved 35% YoY increase in web traffic by leading digital transformation of IBM Security site.• Awarded Manager's Choice Award for outstanding performance and leadership. Show less

Remote

As founder, successfully launched and built a digital marketing business from scratch. Engaged by a diverse portfolio of clients ranging from small businesses to Fortune 500 companies to drive strategy, implementation, and optimization of digital projects from concept to launch with a focus on attracting/retaining customers, maximizing conversion and accelerating profits.Delivered exponential sales growth and numerous first-page search rankings through SEO and website… Show more As founder, successfully launched and built a digital marketing business from scratch. Engaged by a diverse portfolio of clients ranging from small businesses to Fortune 500 companies to drive strategy, implementation, and optimization of digital projects from concept to launch with a focus on attracting/retaining customers, maximizing conversion and accelerating profits.Delivered exponential sales growth and numerous first-page search rankings through SEO and website optimization, including best sales year in 27-year history of Museum Store Products Incorporated. Areas of focus: Digital Strategy, Content Marketing, User Experience (UX), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Communications, PR, Press Coverage, Paid Media, Paid Search, Web Design & Development, Graphics, Customer Experience (CX), Online Marketing, User Interface (UI), Consulting, B2B, B2C, Proposal Writing, Sales, P & L, Budgeting, Forecasting & Reporting, Identity, Branding, eCommerce, WordPress CMS, Adobe Creative Suite, PhotoShop, Facebook, Twitter, LinkedIn, Google Analytics, Google Search Console, BrightEdge, Screaming Frog, HTML, CSS, Javascript, PHP, Template Customization, Hootsuite, Email Marketing, Constant Contact, 4DX, Display, Online Advertising, Identity, Brand, Video, Photography, eCommerce, Growth Strategies & Execution, Manage/Prioritize Multiple Projects & Deliverables, Identify/Build Trusted Stakeholder Relationships Show less

Defined strategy and branding for all online content, graphics, and dynamic features of the company's internal and external websites helping to grow the company from 30 employees to over 100 within five years.Asserted expert understanding of design, optimization, and usability concepts while driving a steady increase in web traffic.Directed and managed completion of interactive projects with various teams, outsourced vendors, and project owners throughout full development… Show more Defined strategy and branding for all online content, graphics, and dynamic features of the company's internal and external websites helping to grow the company from 30 employees to over 100 within five years.Asserted expert understanding of design, optimization, and usability concepts while driving a steady increase in web traffic.Directed and managed completion of interactive projects with various teams, outsourced vendors, and project owners throughout full development lifecycle."Tom's leadership has led directly to the successful launch of numerous high end websites. His vision, talent, experience and personality allow him to work easily with people inside and outside the company to tap the potential of the interactive space. His responsiveness to the needs of the organization have significantly expanded BreakAway's brand as well as positively impacted the company's bottom line and client relationships. I would highly recommend Tom to any company looking to improve their online presence." - Walter Cheek, Vice President Business Development, BreakAway"Tom did an exceptional job of crafting BreakAway's web site. Over years, as our marketing stance changed, Tom's direction and expertise created a web site to match the view we wanted to show the world. Many customers of BreakAway credited their interest in working with us to the professionalism of our web site." - Doug Whatley, CEO, BreakAwayAreas of focus: Digital Strategy, User Experience (UX), Search Engine Optimization (SEO), Web Design & Development, Rapid Prototyping, Flash, HTML, CSS, Javascript, Graphics, Online Marketing, User Interface (UI), Branding, PhotoShop, Community Management, Marketing Automation, Salesforce, Dynamic Lead Generation, Growth Strategies & Execution, Manage/Prioritize Multiple Projects & Deliverables, Identify/Build Trusted Stakeholder Relationships Show less

Led development team to reduce projects queue by more than 50% within three months, while managing content creation for North and Latin America and forging strong cross department communication.Designed and developed online content and dynamically generated components to enhance the web presence for the organization’s international and domestic UPS.com websites and applications reaching over 200 translated country sites with 30,000 pages averaging volume in excess of 80 million hits per… Show more Led development team to reduce projects queue by more than 50% within three months, while managing content creation for North and Latin America and forging strong cross department communication.Designed and developed online content and dynamically generated components to enhance the web presence for the organization’s international and domestic UPS.com websites and applications reaching over 200 translated country sites with 30,000 pages averaging volume in excess of 80 million hits per day.Areas of focus: Web Design & Development, Team Leadership, Web Application Development, Content Development, Online Marketing, User Interface (UI), Branding, Java, Load Testing, Code Review, CGI, JavaScript, HTML, CSS, Growth Strategies & Execution, Manage/Prioritize Multiple Projects & Deliverables, Identify/Build Trusted Stakeholder Relationships Show less

Education record

Education record

Digital Marketing Strategies: Data, Automation, AI & Analytics