Tom Westerén

Tom Westerén Email and Phone Number

Teacher at Prakticum @ Prakticum
helsinki, uusimaa, finland
Tom Westerén's Location
Helsinki, Uusimaa, Finland, Finland
Tom Westerén's Contact Details

Tom Westerén personal email

Tom Westerén phone numbers

About Tom Westerén

Tom Westerén is a Teacher at Prakticum at Prakticum. He possess expertise in marketing strategy, marketing communications, public relations, internal communications, strategic communications and 34 more skills. He is proficient in German, French and English. Colleagues describe him as "Tom is by far the best communications, marketing and personal branding professional that I've ever worked with. Besides being a true executor - who has an amazing ability to think creatively and to solve even the hardest PR & branding challenges - Tom is a great colleague and manager. He always keeps the focus and is a stunning coach and motivator who brings the best out of you. I really hope I get to work with him again. It would be more than amazing." and "I had the pleasure of working with Tom in several projects. He is very inspiring and always motivated his team to find a solution and to turn another stone if needed. He is social, encouraging and very professional."

Tom Westerén's Current Company Details
Prakticum

Prakticum

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Teacher at Prakticum
helsinki, uusimaa, finland
Website:
prakticum.fi
Employees:
95
Tom Westerén Work Experience Details
  • Prakticum
    Teacher
    Prakticum Aug 2020 - Present
    Helsinki Metropolitan Area
  • Brandini
    Agency Owner
    Brandini Aug 2016 - Dec 2023
    Helsinki Area, Finland
    Brandini offers coaching and training services to business leaders, experts and professionals in a transition phase. All services are based on finding the individual strengths of clients and using them to their advantage.I do leadership and business coaching, communications training and transition coaching.Working languages: Finnish, Swedish and English.
  • Sek
    Head Of Content Services And Platforms
    Sek Feb 2016 - Jul 2016
    Helsinki
    As a member of SEK's Steering group I had a dual responsibilities. The Content Services and Patforms Unit was the task force for all things related to content marketing at SEK. The unit consisted of four teams: social media, video, web technology and tactical marketing. My responsibilities included service design, competence development and sales.As Head of Business Unit, Transactional Clients, I had P&L responsibility for developing existing clients and creating new business. We had clients within the retail, transportation and travel sectors.I also worked as a communications coach and trainer. The training sessions were mainly in areas of social media, public relations (media), crisis communications, creativity and internal communications. I received an average feedback score of 4,5 out of 5.
  • Ac-Sanafor Oy
    Managing Director
    Ac-Sanafor Oy Apr 2012 - Sep 2015
    Helsinki, Finland
    I was responsible for leading and developing the communications agency. Because of my passion for communications, I also worked with clients, especially in fields of strategic, change and crisis communication. - Posted double digit growth figures in 2014.- Led the company through a transformation into the social media and digital world.- Completely reorganized the sales and marketing process.- Planned and implemented an employee engagement program.
  • Ålandsbanken Abp
    Communications And Marketing Director
    Ålandsbanken Abp Jan 2009 - Dec 2011
    Helsinki, Mariehamn, Stockholm
    Responsible for marketing communications, internal and externa communications, investor relations, contact center, online banking and corporate social responsibility at Ålandsbanken, a stock listed Finnish financial institution.Member of company steering group reporting directly to CEO- Responsible for marketing, internal communications, public relations, investor relations, contact center, online bank, webb presence and environmental program. Functions were organized in three units (corporate marketing, contact center and digital channels)- Planned and coordinated all communications and marketing for company’s largest acquisition ever, Kaupthing Bank Sverige, and established the Ålandsbanken brand in Sweden- Launched a new online bank and web presence for Ålandsbanken- Planned and executed communications for several company-wide downsizing programs- Planned and executed communications for a union strike in 2009- Acted as Ålandsbanken’s spokesperson in the media
  • Euro Rscg Bnl
    Director
    Euro Rscg Bnl Sep 2006 - Dec 2008
    P&L responsibility for PR Agency with 20 communications professionals in three teams (Health care, Technology and Brands & Services) working as a part of Euro RSCG's integrated marketing communications agency. Worked with McDonald’s, Xerox, Sanofi-aventis, Luottokunta, GE, Coca Cola and BasWare among others.- Exceeded budgeted revenue target by 16 % in 2007- EBIT at 17% in 2007- Areas of expertise: Integrated marketing communications campaigns, change communications, media relations, presentation skills and media training, strategies, crisis communications
  • Euro Rscg Bnl
    Group Director
    Euro Rscg Bnl Nov 2002 - Aug 2006
    Group Director with P&L responsibility for B2B and corporate communications team.
  • Euro Rscg Bnl
    Key Account Manager
    Euro Rscg Bnl Mar 2002 - Aug 2002
    Key Account Manager with responsibility for IT and telecom sector clients, such as Microsoft, SAS Institute, EMC, Basware, Statistics Finland (Tilastokeskus), Finnet (telecom operator)
  • Ericsson
    Information Manager/Information Officer
    Ericsson 1996 - 2000
    In charge of internal and external communications.

Tom Westerén Skills

Marketing Strategy Marketing Communications Public Relations Internal Communications Strategic Communications Media Relations Public Speaking Integrated Marketing Crisis Communications Press Releases B2b Corporate Communications Communications Planning Reputation Management Online Marketing Strategy Marketing Leadership Digital Marketing Management Digital Media Marketing Management Social Media Social Media Marketing Digital Strategy Copywriting Brand Management Advertising B2b Marketing Online Advertising Brand Development Analytics Blogging Content Strategy New Media Thought Leadership Business To Business Personal Branding Coaching

Tom Westerén Education Details

Frequently Asked Questions about Tom Westerén

What company does Tom Westerén work for?

Tom Westerén works for Prakticum

What is Tom Westerén's role at the current company?

Tom Westerén's current role is Teacher at Prakticum.

What is Tom Westerén's email address?

Tom Westerén's email address is to****@****dini.fi

What is Tom Westerén's direct phone number?

Tom Westerén's direct phone number is 0204*****

What schools did Tom Westerén attend?

Tom Westerén attended Penn State Smeal Mba Program, Helsingin Kauppakorkeakoulu, Åbo Akademi, Kyrkslätts Gymnasium.

What skills is Tom Westerén known for?

Tom Westerén has skills like Marketing Strategy, Marketing Communications, Public Relations, Internal Communications, Strategic Communications, Media Relations, Public Speaking, Integrated Marketing, Crisis Communications, Press Releases, B2b, Corporate Communications.

Who are Tom Westerén's colleagues?

Tom Westerén's colleagues are Pia Kanji, Marcus Bärlund, Alexander Zach, Harry Sjögren, Nina Sederholm, Olli Zha, Peter Johan Waltonen.

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