Tom Westerén Email & Phone Number

Helsinki Metropolitan Area

Helsinki Area, Finland

Brandini offers coaching and training services to business leaders, experts and professionals in a transition phase. All services are based on finding the individual strengths of clients and using them to their advantage.I do leadership and business coaching, communications training and transition coaching.Working languages: Finnish, Swedish and English.

Helsinki

As a member of SEK's Steering group I had a dual responsibilities. The Content Services and Patforms Unit was the task force for all things related to content marketing at SEK. The unit consisted of four teams: social media, video, web technology and tactical marketing. My responsibilities included service design, competence development and sales.As Head of Business Unit, Transactional Clients, I had P&L responsibility for developing existing clients and creating new business. We had clients within the retail, transportation and travel sectors.I also worked as a communications coach and trainer. The training sessions were mainly in areas of social media, public relations (media), crisis communications, creativity and internal communications. I received an average feedback score of 4,5 out of 5.

Helsinki, Finland

I was responsible for leading and developing the communications agency. Because of my passion for communications, I also worked with clients, especially in fields of strategic, change and crisis communication. - Posted double digit growth figures in 2014.- Led the company through a transformation into the social media and digital world.- Completely reorganized the sales and marketing process.- Planned and implemented an employee engagement program.

Helsinki, Mariehamn, Stockholm

Responsible for marketing communications, internal and externa communications, investor relations, contact center, online banking and corporate social responsibility at Ålandsbanken, a stock listed Finnish financial institution.Member of company steering group reporting directly to CEO- Responsible for marketing, internal communications, public relations, investor relations, contact center, online bank, webb presence and environmental program. Functions were organized in three units (corporate marketing, contact center and digital channels)- Planned and coordinated all communications and marketing for company’s largest acquisition ever, Kaupthing Bank Sverige, and established the Ålandsbanken brand in Sweden- Launched a new online bank and web presence for Ålandsbanken- Planned and executed communications for several company-wide downsizing programs- Planned and executed communications for a union strike in 2009- Acted as Ålandsbanken’s spokesperson in the media

P&L responsibility for PR Agency with 20 communications professionals in three teams (Health care, Technology and Brands & Services) working as a part of Euro RSCG's integrated marketing communications agency. Worked with McDonald’s, Xerox, Sanofi-aventis, Luottokunta, GE, Coca Cola and BasWare among others.- Exceeded budgeted revenue target by 16 % in 2007- EBIT at 17% in 2007- Areas of expertise: Integrated marketing communications campaigns, change communications, media relations, presentation skills and media training, strategies, crisis communications

Group Director with P&L responsibility for B2B and corporate communications team.

Key Account Manager with responsibility for IT and telecom sector clients, such as Microsoft, SAS Institute, EMC, Basware, Statistics Finland (Tilastokeskus), Finnet (telecom operator)

In charge of internal and external communications.

Mba

Education record

Ma

Finnish Matriculation Examination