Executive Marketing Consultant
Jersey City, New Jersey, Us
Executive leadership to the poker marketing team and develop a fresh strategic marketing plan that drives online poker growth across the BetMGM Poker Network in NJ, PA and MI.This includes strategies relating to omni-channel, digital, branding, social media, partnerships, talent endorsements, on-property synergies, online event promotion and CRM campaigns for new player acquisition and existing player engagement. Develop the business plan and blueprint for a live BetMGM Poker Tour that combines the online marketing power of the BetMGM brand with the operational excellence of the MGM on-property poker teams. An online and live poker hybrid omni-channel approach resulting in unparalleled player experiences and poker, sports and casino crossover revenue opportunities for the company.Collaborate with aligned MGM properties while also evaluating additional strategic industry alliances.