Thomas Whittingham Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

- Designed the product and content strategy to compete in the streaming video space, then executed the plan to bring Xfinity Instant TV to market. - Executed the go-to-market strategy that brought the Xfinity Stream app to the Roku, Samsung and LG platforms, enabling consumers to subscribe to Xfinity TV without leasing a set top box. - Tracked marketplace activity and formulated response plans to adapt X1 as needed to maintain product superiority claims.

Dallas, Tx, Us

• Directed product development teams to deliver DIRECTV Now to the marketplace• Initiated and drove business cases for emerging video products and services• Authored emerging video product requirements, defined minimum viable product, and prioritized features throughout Agile product development cycles• Supported activities associated with promoting content controlled by AT&T (Otter Media)

Dallas, Tx, Us

• Collaborated with executives across wireline product and marketing organizations to run day-to-day operations for the Chief Marketing Officer

Dallas, Tx, Us

• Developed product marketing strategy and roadmap for U-verse Video platform• Defined requirements and owned all aspects of product specifications for next generation video platform• Developed business cases for new products and features and presented to executive audiences• Coordinated with key stakeholders in defining and launching products, including engineering, marketing, customer care, sales, content acquisition, legal and brand

Dallas, Tx, Us

• Funded and delivered a customer care platform utilized by agents, technicians, and customers to troubleshoot Uverse service issues; reduced repeat calling rates to customer care, improved self service completion rates, and improved first dispatch resolution rates; avoiding over $200 million in expense within two years of deployment.• Devised and supported plans to transform AT&T's TDM wireline network to an all IP network by 2020

Dallas, Tx, Us

Business Development ManagerMay 2010 to October 2010•Led 3 month consulting engagement to assess demand drivers for the US mobile payments industry. Study findings led ISIS – a joint venture with AT&T, Verizon and T-Mobile – to expand their mobile wallet offerings to include existing credit and debit cards. •Researched a wide array of emerging markets to identify new business opportunities for AT&T. Assessed legal & regulatory climate and marketplace dynamics to determine barriers to entry and market opportunity. Assessed early stage companies for strategic fit and ability to white label services.•Promoted from Business Development Manager to Associate Director Network StrategyProject Manager - Keysgate GPON ConversionJune 2009 - May 2010• Coordinated efforts between Engineering, Installation & Repair, Construction, and Local Marketing to ensure timely conversion of over 300 ONUs • Conversion to new network technology opened up Uverse video and high speed internet services to over 3000 new customers, resulting in a $59 million increase in revenueSales Coach Manager July 2008 - May 2009 • Trained, coached and motivated associates to consistently perform in the top 10% of all sales teams in revenue and customer satisfaction• Developed a spreadsheet based calculator to help reps make real time decisions about bundle offers, resulting in a 20% improvement in sales closure rate

Atlanta, Georgia, Us

• Designed and implemented a CRM solution to enhance segmentation capabilities and improve campaign effectiveness. Reduced returned mail by 75%, email bounce-backs by 20%, and increased overall campaign response rates by 25%. • Led a cross-functional team in an effort to migrate legacy data to a new registration system to reduce the effort required to market professional education courses.• Analyzed data and recommended new pricing strategies that improved profitability by 18%.

Valley Forge, Pa, Us

• Designed an integrated, multi-channel marketing campaign to generate leads and build familiarity with Vanguard Target Retirement funds among institutional investors. • Developed an analytical model for evaluating marketing mix decisions and established metrics for comparing advertising effectiveness.

London, England, Gb

• Managed multi-million dollar software implementation projects for Boeing, United Technologies, International Paper, Honeywell, Northrop Grumman and other Fortune 100 clientele.• Collaborated with senior managers to define a project’s scope, cost the related activities, develop timelines and success criteria, and manage resources to execute project plans on schedule and within budget.

London, Gb

• Valued liabilities for defined benefit plans and determined the funding position of each plan in accordance with legislation set forth under ERISA and subsequent acts. • Quantified pension and post-retirement welfare plan expenses in compliance with standards issued by the Financial Accounting Standards Board. • Conducted feasibility studies and replacement ratio analyses to help employers implement cost-effective benefit plans.

Mba, Marketing, Entreprenuership

Bs, Mathematical Sciences