Thomas Whittingham Email & Phone Number

Philadelphia, PA, US

Philadelphia, PA, US

- Designed the product and content strategy to compete in the streaming video space, then executed the plan to bring Xfinity Instant TV to market. - Executed the go-to-market strategy that brought the Xfinity Stream app to the Roku, Samsung and LG platforms, enabling consumers to subscribe to Xfinity TV without leasing a set top box. - Tracked marketplace.

Dallas, TX, US

• Directed product development teams to deliver DIRECTV Now to the marketplace
• Initiated and drove business cases for emerging video products and services
• Authored emerging video product requirements, defined minimum viable product, and prioritized features throughout Agile product development cycles
• Supported activities associated with promoting content controlled by AT&T (Otter Media)

Dallas, TX, US

• Collaborated with executives across wireline product and marketing organizations to run day-to-day operations for the Chief Marketing Officer

Dallas, TX, US

• Developed product marketing strategy and roadmap for U-verse Video platform
• Defined requirements and owned all aspects of product specifications for next generation video platform
• Developed business cases for new products and features and presented to executive audiences
• Coordinated with key stakeholders in defining and launching products, including engineering, marketing, customer care, sales, content acquisition, legal and brand

Dallas, TX, US

• Funded and delivered a customer care platform utilized by agents, technicians, and customers to troubleshoot Uverse service issues; reduced repeat calling rates to customer care, improved self service completion rates.
• Devised and supported plans to transform AT&T's TDM wireline network to an all IP network by 2020

Dallas, TX, US

• Business Development ManagerMay 2010 to October 2010
• Led 3 month consulting engagement to assess demand drivers for the US mobile payments industry. Study findings led ISIS – a joint venture with AT&T, Verizon and T-Mobile – to expand their mobile wallet offerings to.
• Researched a wide array of emerging markets to identify new business opportunities for AT&T. Assessed legal & regulatory climate and marketplace dynamics to determine barriers to entry and market opportunity. Assessed.
• Promoted from Business Development Manager to Associate Director Network StrategyProject Manager - Keysgate GPON ConversionJune 2009 - May 2010
• Coordinated efforts between Engineering, Installation & Repair, Construction, and Local Marketing to ensure timely conversion of over 300 ONUs
• Conversion to new network technology opened up Uverse video and high speed internet services to over 3000 new customers, resulting in a $59 million increase in revenueSales Coach Manager July 2008 - May 2009

Atlanta, Georgia, US

• Designed and implemented a CRM solution to enhance segmentation capabilities and improve campaign effectiveness. Reduced returned mail by 75%, email bounce-backs by 20%, and increased overall campaign response rates by.
• Led a cross-functional team in an effort to migrate legacy data to a new registration system to reduce the effort required to market professional education courses.
• Analyzed data and recommended new pricing strategies that improved profitability by 18%.

Valley Forge, PA, US

• Designed an integrated, multi-channel marketing campaign to generate leads and build familiarity with Vanguard Target Retirement funds among institutional investors.
• Developed an analytical model for evaluating marketing mix decisions and established metrics for comparing advertising effectiveness.

London, England, GB

• Managed multi-million dollar software implementation projects for Boeing, United Technologies, International Paper, Honeywell, Northrop Grumman and other Fortune 100 clientele.
• Collaborated with senior managers to define a project’s scope, cost the related activities, develop timelines and success criteria, and manage resources to execute project plans on schedule and within budget.

London, GB

• Valued liabilities for defined benefit plans and determined the funding position of each plan in accordance with legislation set forth under ERISA and subsequent acts.
• Quantified pension and post-retirement welfare plan expenses in compliance with standards issued by the Financial Accounting Standards Board.
• Conducted feasibility studies and replacement ratio analyses to help employers implement cost-effective benefit plans.

Mba, Marketing, Entreprenuership

Bs, Mathematical Sciences