Tom Womack Email & Phone Number

San Antonio, Tx, Us

Dallas / Fort Worth Area

Freelance creative direction, content creations, content management and proofreading services for...Brochures ● Byline Articles ● Case Studies ● Direct Mail ● Email ● Websites / Landing Pages ● Media Press Kits ● Newsletters ● Press Releases ● Presentations ● Print / Newspaper ● Sales Collateral ● SEM / SEO Content ● Social Media ● Speeches ● Talking Points ● Tradeshow Material ● Tweets ● Video ScriptsKEY ACCOMPLISHMENTS❶ Copywriting, creative direction, content development and project management for North Texas Ad / PR agencies and corporate clients.❷ 5-month contract assignment providing copywriting, content management, editing, proofreading, public relations and project management for PriceWaterhouseCoopers Audit Services Division.❸ Freelance Public Relations Manager @ Intelenet Global Services, $480 million India-based global provider of IT services. (2005-2008)❹ Freelance Public Relations / Tradeshow Manager @ Decibel Products; $200 million global provider of wireless communications technology. (2000-2001)PUBLISHED WORK❶ Broken Wings Over Java, 1941 (Working Title / Current Project)Researching manuscript for book detailing a top-secret peacetime program personally approved by President Franklin D. Roosevelt to covertly train Royal Netherlands Navy pilots in the Dutch East Indies using American military personnel prior to Japan's attack on Pearl Harbor. The program violated U.S. neutrality laws restricting military aid to foreign nations actively at war.❷ The Dutch Naval Air Force Against Japan: The Defense of the Netherlands East Indies, 1941-1942 (2nd Edition). McFarland Publishing. 2023.❸ The Allied Defense of the Malay Barrier, 1941-1942. McFarland Publishing. 2015.❹ The Dutch Naval Air Force Against Japan: The Defense of the Netherlands East Indies, 1941-1942 (1st Edition). McFarland Publishing. 2006.

Dallas, Texas, United States

Directed public relations / crisis communications / reputation management for leading HOA / community management firm throughout United States / Canada / Mexico.KEY ACCOMPLISHMENTS❶ Secured 100+ Subject Matter Expert interviews / 20+ contributed byline article placements in industry and consumer media outlets.❷ Secured and promoted 10 executive speaker placements at industry conferences, panel opportunities, tradeshows and related events.❸ Managed 40+ crises related to mass shootings, murders, stabbings, arson, white collar crime, natural disasters, litigation, homeowner complaints and media requests.❹ Secured high-profile media placements in Washington Post / Forbes / KDFW Channel 4 Television / KLIF AM 570 Radio.

Dallas, Texas, United States

Resigned from Poolwerx USA to temporarily freelance and manage $2 million portfolio of family-owned rental properties after parent with advanced Alzheimer's Disease defrauded of $30,000 in elder abuse scam.KEY ACCOMPLISHMENTS❶ Managed property listings, maintenance, background / credit checks, tenant leases, evictions and all financial activity (rent / taxes / insurance / vendor payments).❷ Oversaw 2-year / $100,000 renovation project for 8 rental units.❸ Oversaw 54% increase in rental income while maintaining 80% tenant lease renewal rate.❹ Successfully operated all properties in the black; generated sufficient cash flow to pay for parent’s memory care.

Dallas, Texas, United States

Managed marketing / brand strategy for US division of financial / professional services firm with global presence throughout 60 countries.KEY ACCOMPLISHMENTS❶ Executed marketing / branding initiatives supporting 33 practices, including Abandoned and Unclaimed Property, Credits and Incentives, Employment Tax, Income Tax, Property Tax, Severance Tax, Transaction Tax and Value-Added Tax service lines.❷ Developed annual practice-specific marketing plans, CRM campaigns, sales collateral, guest articles, presentations and post-event reports.❸ Wrote / edited / proofread content for brochures, emails, guest articles, landing pages, presentation decks, sales sheets and webinar invitations.

Farmers Branch, Texas

Executed North American co-op marketing / branding initiatives for Australia-based retail provider of pool / hot tub / spa maintenance services and supplies.KEY ACCOMPLISHMENTS❶ Managed $1 million marketing budget to support 100+ franchise partners, 67 franchise territories, 32 retail stores and 182 mobile service / repair vehicles throughout 7-state region.❷ Used SOCi social media platform to coordinate, implement and track multi-location social media campaigns, in-store promotions and related content for franchise partners.❸ Collaborated with Australia-based digital marketing team to execute and track short-tail / long-tail SEO, Google AdWords, Geofencing and UTM campaigns. Supported development and launch of new global website.❹ Managed development and execution of seasonal marketing campaigns, retail marketing collateral, in-store promotions and corporate photoshoots.❺ Secured feature story in Pool & Spa News magazine announcing grand opening of firm's North American headquarters and training facility.

Dallas/Fort Worth Area

Managed marketing / public relations / branding / social media for 21 Country Place Senior Living / Country Place Memory Care / Country Place Home Care / Trina Health facilities throughout AL / CA / NV / TX.KEY ACCOMPLISHMENTS❶ Developed and executed 30+ marketing / branding initiatives with $850,000 budget that increased resident occupancy 36% to 85%.❷ Managed Facebook / LinkedIn / YouTube social media campaigns to increase customer engagement, video views and maximize online reputation management. Facebook engagements increased 261%.❸ Updated and optimized all facility websites to maximize local SEO results that increased Organic Site Visits 8,700% / New Site Users 87% / Overall Site Traffic 116% and Contact Form Completions 1,800%.❹ Saved $150,000 by transitioning corporate public relations in-house from external PR agency. Hired and managed internal public relations manager.❺ Initiated community outreach program to brand Country Place Senior Living in local communities; resulted in 4 Assisted Living Provider / Business-of-the-Year awards in first year.❻ Rebranded Country Place Senior Living division with new website, facility landing pages, corporate logo / tag line, advertising / press release templates and marketing collateral.❼ Branded and launched company's new Country Place Memory Care division, including development of website landing page, logo and marketing collateral.

Dallas, Texas, United States

Following the unexpected death of my father, I was downsized and decided to step away from corporate life for a while to reflect and recharge. I took the opportunity to complete my second book, on which I had been working for 30 years. Once my 385,000 word manuscript was delivered to the publisher I returned to full-time work.The Allied Defense of the Malay Barrier, 1941-1942 was published by McFarland in 2015. It can be purchased online and is currently used as a textbook at several colleges and universities throughout the United States.

Dallas/Fort Worth Area

Managed strategic marketing / branding promoting Fresenius Medical Care / Liberty Dialysis / RAI service lines for $900 million division with 600 facilities throughout 18 states to increase patient census / physician referrals / TOPS program enrollment.KEY ACCOMPLISHMENTS❶ Collaborated with regional management / physician partner to develop / execute $80,000 multichannel marketing campaign in Austin, TX; generated $3 million ROI.❷ Collaborated with regional / local management to develop / execute $25,000 multichannel marketing campaign in Kennewick, WA; generated $750,000 ROI.❸ Negotiated and managed $100,000 community partnership with America Diabetes Association that secured patient contact data for 248 new leads.❹ Spearheaded community partnership with John Brockington Foundation that executed two-dozen health fairs in minority communities. Provided more than 1,500 free health screenings that secured lead data for 1,000+ new patients.❺ Initiated and led corporate-wide initiative with input from the Compliance, Corporate, Legal and Treasury departments to develop and implement comprehensive guidelines that allowed company's 3,000 service vehicles to be be "wrapped" and branded.❻ Concepted, wrote and managed execution of "Wake Up To A New Day In Dialysis" marketing campaign incorporating print, radio and outdoor creative to promote Fresenius' new night-time, in-center hemodialysis treatment program.❼ Crisis management for patient death threats / patient injuries / clinic evacuations / facility closures / media inquiries.

Dallas, Texas

Managed public relations, crisis management, strategic communications, reputation management, client relations, budget oversight and media relations targeting social media / broadcast / print / newspaper media outlets.KEY ACCOMPLISHMENTS❶ Converted $125,000 Greatwide Logistics Services public relations account into $2 million multichannel advertising account.❷ Directed public relations campaign and internal change management communications program launching $1-billion Greatwide Logistics Services corporate brand; 100+ media hits / 5.1 million impressions in first 30 days.❸ Secured Wall Street Journal interview for President of USNow, a national provider of limited benefit healthcare plans.❹ Secured 12 contributed byline articles placements in 8 months for USNow, in leading insurance trade / business publications, including Fort Worth Business Press, Best Review and California Broker.❺ Secured feature story on YMCA of Metropolitan Dallas flag football league on Dallas Cowboys Monday Night Football pregame show.❻ Secured 47 media placements in 12 months for YMCA of Metropolitan Dallas $30-million capital campaign with Dallas Morning News, Dallas Business Journal, FOX 4 Good Day, WFAA 8 Good Morning Texas, WB 33 DFW Close Up, 107.5 The Oasis, 99.5 The Wolf, 98.7 K-LUV, and 89.3 KNON.❼ Secured product placements for Keys Fitness Products, an international home fitness equipment manufacturer, in Continental, the in-flight magazine for Continental Airlines (circulation: 3 million).❽ Crisis management for tractor-trailer accidents / fatalities / driver deaths, white collar crime, sexual assault, food poisonings, mass noro-virus outbreak, downing.

Ba, History

Minor, Advertising