• Conducted competitive analysis and research to better understand current market trends and aid in evaluating the design architecture to improve user experience and align focus to key features based on market needs to strengthen platform adoption.• Aided in creating and maintaining a design system that ensured consistency and efficiency across all products and services. This involved developing design patterns, style guides, and other tools to support the platform domains and business processes.• Led the design and development of the seller domain experience and features to meet users' unique needs by understanding their pain points and building general persona profiles to develop solutions that enable higher interaction and usability. • Able to pivot around the company's ever-changing requirements, updating the design system, conducting new research, or adapting to new trends in the market, ensuring the product and services are competitive and relevant to the ever-growing needs of end-user.• Developed branding and marketing materials aligned with the company's core values and messaging, including but not limited to designing a logo, brochures, style guide, and other materials communicating the product's value proposition to customers.

• Built a foundational understanding of user-centered design thinking by teaching the value UX presents, introducing several procedural standards, creating a UX playbook tailored to processes and needs of business goals, developing a design system, and displaying the importance and value of user research. • Led and mentored a multi-disciplined creative team in executing initiatives while aiding in building and maintaining a high-level standard of quality in all deliverables created by following best practices.• Provided creative direction and communication with all cross-functional teams to ensure priorities, feedback, and constructive dialogue helped to deliver solutions that exceeded expectations. • Strived to build strategic partnerships with the product, technology, and business teams to ensure the goals and needs of the business aligned with a user-centric approach. • Aided in designing and building opportunities for user research to identify and guide business goals and requirements to enhance the product offerings that drive the expansion of the client base.

Secret Level Security Clearance.• Increased productivity by 10% for a congressional-based internal service by streamlining their processes by utilizing prototypes and user interviews. • Increased internal output rate by introducing a design system to aid and expedite the designing of application architecture, wireframes, high-fidelity mockups, and click-through prototypes. • Established a comprehensive understanding and general direction of UX for all EKM projects aiding in the success of USSOCOM HQ mission goals.• Developed procedural documentation around best practices tailored for use within the EKM project life cycle to become adopted throughout USSOCOM and digital projects in the future.

• Evaluated the product platform on WCAG Compliance and provided documentation on improving areas of concern to maintain and pass essential compliance. • Improved the client experience in their management services portal by updating the design architecture, introducing clear and concise iconography, revising the table architecture and behaviors, and providing other improvement examples on additional platform-level components.• Worked closely with Product Owners in creating feature enhancements and requirement documents based on analyzing client and stakeholder feedback through various consultations and provided documentation. • Guided the implementation of user experience updates to the platform by working closely with Engineering to reduce technical limits and level of effort constraints.

• Analyzed business goals and platform documentation to designate user-centric requirements and provide an evaluation of the current implementation to establish areas of focus for improvement. • Improved front-end software architecture and deployment processes by driving the standardization of component-based libraries using an Angular framework. • Increased the effectiveness of several main platform offerings that reduced the learning curve of individual features and delivered wider adoption with clients and their employees.• Introduced standardized practices to aid with creating user stories, requirement documentation, wireframe flows, and varying fidelity mockups and prototypes that decreased the level of effort and simplified the development process.

• Created wireframes and interactive prototypes to optimize the content marketing and native advertisement delivery platform leading to increased ad clickability rates by 12%.• Collaborated directly with Executives and stakeholders to create and implement a strategic brand guide around the user experience for internal and external teams to execute designs effectively.• Designed a conceptual engagement platform utilizing user-centric research methodologies among targeted user groups with results yielding an increase of 3-5 times higher engagement leading to an increase in advertisement revenue.• Led the execution of multiple marketing initiatives and management of external creative resources to aid in the expansion of a more diverse market reach for various tradeshow and online materials.

• Developed foundational user architecture for a 360-degree panoramic image application utilized to capture exterior and interior photos to create a virtual mapping of over 150k business and public locations that support a secondary consumer application.• Designed additional wireframes, supporting documentation, and varying fidelity designs for a web-based service employing the virtual tours created with the partnering mobile application.• Conducted user testing employing high-fidelity conceptual designs validating general market reach with the ability to increase their digital engagement and increasing conversion rate.• Executed all marketing endeavors including coordinating and handling soft-release at the South by South West conference.

• Developed a proprietary front-end interface demonstrating a simplified management process to manage payment actions within an integrated system called “Privario's Tokenization Solution.” • Converted existing design guides and requirements into high-conceptual wireframes and high-fidelity designs into a functioning prototype using HTML and CSS. • Consulted on the development of additional varying integrated services and API protocols internally created to progress the expansion of their proprietary applications and partnership software.• Tasked with redesigning, updating, and managing company presentations and brand assets.• Designed various brand identities for varied internal projects and external clients including large-scale convention displays and materials to exceed expectations. • Managed all internal and external creatives and led efforts in seeking and hiring external resources.

• Created extensive research documentation to develop functional requirements using various methodologies, including user interviews, claims analysis, competitive analysis, partnering technology systems review, journey mapping, and more. • Presented a user experience strategy and approach employing the findings from research that outlined technical issues, views on how to overcome them, estimates on the level of effort, a generic timetable on when we could have a viable product, fundamental costs analysis, and more.• Tested the application concept using extensive wireframe and low-fidelity designs to validate the direction and understanding of the hybrid idea around its validity for targeted markets. • Developed branding and general marketing materials around the strategic concept of a hybrid banking and insurance management application.

Led the efforts of creating wireframes & development documents, creation of UI designs, helping design the brand and the guidelines for their internal hybrid enterprise platform “HI” for their medical fortune 500 clients. This improved their development efforts and allowed them to expedite iterations exponentially. I worked with, and along side, their internal creative team on a multitude of projects that included other graphical requirements such as, logo and identity creation, print design, PowerPoint presentations, and more.

It was my duties to lead and direct our creative services team during the entire duration of each client project from concept to execution. This included being involved in the development of the concept, directing resources, maintaining communication with clients with the ongoings of their projects, holding meetings and reviewing iterations with the team and any other additional stakeholders. Other duties included designing the materials requested, taking part in commercial and individual photography sessions, as well as, maintaining exceptional quality as required by our standards. In addition, I stayed involved with the non-day to day operations remotely as the business continued to thrive after I had moved back into the US.

Drove the creative direction and leadership for all internal and external creatives. Curated a learning environment for training to allow the continuing education to maintain a high-level UI/UX design expectations for a multitude of various industry clients including Jackson Hewitt, Aviva, Red Bull, Cleveland Clinic Foundation, Hooters, NYU Wagner, Scholastics, Wounded Warrior Regiment and more. The projects included the needs of user stories, user mapping, creation of wireframes, UI design, and incorporating or creating brand guidelines based on cross-platform or native environment applications.

Tasked with creating and adhering to corporate standards while multi-tasking with multiple projects under tight deadlines. Created and maintained multi-pieced promotional items including; fliers, brochures, postcards, presentations and more. Was also involved with updating graphic elements for different previous assets including websites and mobile platforms.

Directed and lead fellow photographers in all involved photo events at local schools for yearbook and portrait sessions, school-related events including sports, faculty events, and other school functions. Trained to follow Lifetouch standards when shooting for Senior Portrait and Panoramic.

Designed and created product logo, packaging and promotional prints for multiple tanning products. Created and maintainednational ad campaigns that where published in multiple national tanning magazines.