Supporting Takeda Oncology to modular content capabilities for key brands in global regions and the US. Collaborating with Vynamic for thought leadership and subject-matter expertise.

- After being laid off from IPG Health, I took a break to support my mom.- Learned a lot from speaking with numerous friends and former colleagues.

• Omnichannel Marketing & Engagement Strategy – Adapted and implemented a scalable omnichannel marketing strategy to support the diverse needs of Neon’s clients. This included data-driven templates to define customer needs, prioritize channels and tactics to efficiently reach them and accelerate customer behavior change and drive brand impact. Co-led the development of the omnichannel marketing strategy for Pfizer’s Velsipity for launch in the US (Oct 2023) and global markets (2024). This included aligning multiple agency teams to integrate market development and branded launch tactics across commercial and medical education stakeholders. • Leadership - Rebuilt the Engagement Strategy department and the team’s reputation by focusing on the delivery of purposeful deliverables that tightly integrated with Brand, Medical, and Learning Strategy capabilities, fueled creative ideation, and delivered measurable impact. Recruited, developed, and grew the team to a staff of 7, increasing billable hours YoY by over 380% 2021-2024.• Product and Service Development – Established a Power BI team for the Chief Strategy Office at IPG Health and in partnership with Interpublic Group’s Data Intelligence Team. Delivered streamlined data visualizations as a service for multiple products for the health agency network. This included the ‘Inclusion Quotient’ (inQ) patient profiles focused on revealing social determinants of health limiting vulnerable population’s access to healthcare and ‘InnerSight 2.0’ HCP segmentation. Scaled and distributed these services to the network’s global Integrated Strategy Teams as a part of the EPIC platform offering. This capability dramatically reduced the report creation time from 3 days to 2 hours and enabled cross-functional collaboration and rapid iteration of audience definition and analysis.

• Supporting the roll-out and scaling of AZ’s digital health platform.• Responsible for building strategic alliances, budget management, and strategic alignment.

• External Scouting Services Platform – Responsible for procuring, launching, and running an internal scouting platform to drive open innovation and accelerate scaling and streamline engagements with startups focused on Digital Health, Diagnostics, and Devices. Advanced cross-enterprise collaboration connecting efforts in Commercial with R&D and Medical to share resources and expertise to address unmet needs of patients and HCPs.• Predictive Index Team Profiler - Developed a series of data-driven interfaces to support a globally distributed (and COVID distanced) team of 120 colleagues to build a stronger understanding of one another and improve ways of working. Utilizes Power BI and Predictive Index data stored in SharePoint. Now a core part of employee onboarding and a regular tool for managers and colleagues working cross-functionally. Engineered to scale across all teams working with Predictive Index.• DigiPedia – Conceptualized, developed and implemented a collaborative knowledge management system to advance digital acumen and encourage practice sharing among ‘digital practitioners’ enterprise-wide. Launched an MVP in 6 weeks, established a community for practice sharing and an insights platform to identify emerging SMEs.• Marketing Analytics Competency Center – Established and leads business-driven analytics capability using Power BI and Power Apps. Focused on creating and advancing ‘citizen data science’ skills to drive data-driven work.• Portfolio and Scorecard Management Platform – Established a new platform for project leaders to allow for cross-team collaborative project status reporting aligned to the group’s Objectives and Key Results (OKRs) framework and streamlined scorecard reporting. Built the MVP in 5 weeks, scaled up across the BioPharma business unit in 2020.

• Flight Deck Innovation Program – Led a cross-functional, collaborative innovation program focused on identifying and vetting emerging concepts and connecting them with expert resources (internal and external) to develop MVPs, pilot, and scale programs focused on HCPs and patients across markets. Established insights platform to inform commercial IT strategy of emerging requirements. Contributed over $10M in cost savings in 2016.

• Type 2 Diabetes (T2D) Portfolio HCP & Patient Digital Experience Strategy – Led the transformation of the digital customer experience (CX) for the US T2D franchise. Led the development of a new, mobile-first experience architecture. Coincided with the launch of Farxiga and the Fit2Me platform to establish a highly integrated and cohesive CX across channels and optimization of marketing resource investment.• US HCP Portal Strategy – Led a cross-functional team and London-based agency partner to define a new HCP platform for AZ to integrate differentiated online services, marketing content, medical information and patient education. Insights created more effective channel personalization and alignment with F2F channels.• NEXIUM Direct / ARIMIDEX Direct – Designed and delivered this early experiment in pharma-sponsored online Rx ordering & delivery. Responsible for customer experience design across systems and channels.

User Experience Design Lead – Financial ServicesWealth Management Digital Workbench – JP Morgan Chase• Led the high-quality execution of key modules of the advisory workbench focused on cross-team messaging, collaboration, and streamlined workflows. Facilitated co-design sessions with client team and drove delivery.Advisory Consultant, Commercial Operations – Health SciencesGlobal Healthcare Professional Digital Services Strategy – Merck & Co.• As HCP marketing experience lead, conceptualized, and developed the strategy for a modular, mobile-first portal including a scalable 5-year roadmap aligned to the product pipeline and integration of their HCP service ecosystem. Multi-Channel Marketing Strategy – GE Healthcare Diagnostics• Led the definition and delivery of a multi-channel digital marketing strategy for the company’s Molecular Imaging division. Included detailed measurement and content marketing plans focused on formulary decision-makers.

• Senior account lead responsible for the relationship and growing business with Roche USA, Merck & Co., Novartis/P&G, CSL Behring and AstraZeneca. Led the development of digital marketing strategies, tactics and campaigns for leading brands in oncology, respiratory, dermatology, vaccines and rare diseases.• Grew the business with Merck & Co by 225% in 2 years. Led the team to redesign MerckVaccines.com and define a strategy to align an array of HCP digital sites under the MerckServices umbrella.• Led key initiatives at Roche USA including an HCP portal (in partnership with Bearing Point) and one of the earliest video-centric unbranded websites focused on oral chemotherapy (OralChemoAdvisor.com, now defunct).• Managed the relationship and account for Enablex (then a Novartis and P&G co-promote), leading the successful refresh of the brand’s online presence and launch of a novel approach to messaging in banners and paid search.

• Responsible for information architecture and modeling as a part of a 4-person Enterprise Architecture team tasked with accelerating the transformation of the company’s IT strategy to support customer marketing services.• Established a content management service to support the company’s global intranet leveraging Interwoven Teamsite (now an OpenText product). Built the service from scratch with a team of contractors and consultants. Earned CIO and CEO awards for project excellence and advancing digital transformation.

• Responsible for the delivery of consulting services, business development and post-sale support for a wide variety of Qwest sales channels with Financial Services prospects in the Eastern half of the US.• Ran the Qwest sales and business development efforts at Merrill Lynch to create account plans, business growth strategies and expanded relationships with the firm. Recognized as “National Contributor of the Quarter” by Qwest in 1999 for growing business by 280% over a 12-month period.• Produced 13 interactive exhibits to help children understand the history and process of oil exploration and production for the Saudi Arabian Oil Ministry’s Aramco Exhibit in Dhahran, Saudi Arabia.

• Responsible for high-quality campaign strategy and execution for Financial Services and Higher Education clients.