- Ad tech executive, serial entrepreneur, and innovator with experience managing more than $500 million in performance advertising spend and more than $2 billion in revenue.- Managed marketing strategy for more than 100 brands, primarily in e-commerce, mobile apps and games, and service-based businesses.- Profitably scaled individual businesses from less than $500 per day ad spend to more than $3 million per month ad spend.- Built and managed teams of 20+ media buyers spending +$10 million per month on Facebook and Google.- Tested more than 10,000 social media ads and developed proprietary processes to identify winners and losers before reaching statistical significance.- Led the product development efforts for multiple ad tech products, including spec writing for an automated bid management platform, and strategy for an ad creative platform.