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Extensive product marketing, digital marketing and brand management experience with successful track record of launching new products to market within the technology, media, CPG, and entertainment verticals. Specialties: Product marketing, brand management, brand marketing, marketing strategy, advertising, digital marketing, media strategy and planning, creative and design, demand generation, marketing automation, content marketing, customer marketing, partner marketing.Industries: Advertising technology; programmatic advertising; digital video, display, native, and search; consumer packaged goods; interactive entertainment; strategic consulting.
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PresidentPocket PressSan Francisco, Ca, Us -
Marketing Science Partner, Meta Business GroupMeta 2016 - PresentMenlo Park, Ca, Us -
Director, Head Of Ad Tech MarketingYahoo (Acquired Brightroll) 2015 - 2016Sunnyvale, Ca, UsSenior leadership position responsible for all marketing functions supporting Yahoo’s advertising technology business unit, including go-to-market strategy, sales enablement, and integrated marketing planning and execution. -
Senior Director Of MarketingBrightroll 2013 - 2016San Francisco, Ca, Us2014 - 2016: Senior Director of MarketingLed brand marketing and digital marketing teams responsible for advertising, growth marketing, CRM, content marketing, social media and creative services.2013 - 2014: Director of Product MarketingBuilt and led a team of product marketers supporting BrightRoll's video ad tech portfolio. Successfully launched the BrightRoll DSP, an award-winning programmatic buying platform built from the ground up for digital video advertising. -
Senior Brand ManagerUbisoft 2008 - 2012Saint-Mandé, Île-De-France, FrTom Clancy FranchiseRecruited to Ubisoft to apply traditional CPG model of brand management towards company’s largest and most recognizable franchise (5 sub-brands, 50MM+ units and $2B in revenue life-to-date).Mobile and Social GamingExperienced product manager and marketer tasked with driving corporate expansion into mobile and social gaming. Responsibilities include strategic launch planning, online customer acquisition, retention, monetization and business development. -
Senior Associate Marketing ManagerGeneral Mills 2003 - 2008Minneapolis, Minnesota, UsBetty CrockerBaking products brand assignment managing fastest growing Betty Crocker Warm Delights franchise with $120MM in annual sales. Effectively deployed the largest divisional marketing budget and grew brand awareness and household penetration to the highest level attained for a new product within the business unit.Pop Secret PopcornSnack brand assignment contributing $180MM in grocery channel sales in highly competitive category.Pillsbury and Gold Medal Baking BrandsB2B rotation managing 8MM case, $240MM Pillsbury Baked Goods and Gold Medal Baking portfolio.Old El Paso Mexican FoodsBrand internship to optimize 76-item product portfolio based on financial metrics and operational complexity and drive resources towards sub-segments with highest growth and profit. -
Marketing AssociateThe Clorox Company 1999 - 2002Oakland, Ca, UsFormula 409, Tilex, Liquid-Plumr, Soft Scrub BrandsRetail marketing rotation driving integrated customer solutions across $1B home care division.S.O.S. & HandiWipes BrandsTraditional brand assignment managing $120MM S.O.S soap pad and scrubber sponge business. -
Strategy ConsultantKpmg Consulting (Acquired By Deloitte Consulting) 1997 - 1999New York, Ny, UsFinancial services industry specialist with focus on mortgage, commercial & investment banking.
Tom Yu Skills
Tom Yu Education Details
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Georgetown UniversityFinance (Cum Laude) -
University Of Michigan - Stephen M. Ross School Of BusinessMarketing & Corporate Strategy
Frequently Asked Questions about Tom Yu
What company does Tom Yu work for?
Tom Yu works for Pocket Press
What is Tom Yu's role at the current company?
Tom Yu's current role is President.
What is Tom Yu's email address?
Tom Yu's email address is tomyu@fb.com
What is Tom Yu's direct phone number?
Tom Yu's direct phone number is +141529*****
What schools did Tom Yu attend?
Tom Yu attended Georgetown University, University Of Michigan - Stephen M. Ross School Of Business.
What skills is Tom Yu known for?
Tom Yu has skills like Brand Management, Digital Marketing, Integrated Marketing, Marketing Strategy, Product Marketing, Marketing, Mobile Marketing, Consumer Products, Mobile Devices, Product Management, Product Development, Brand Development.
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