Started as Team Lead for a back office account processing Home Loan application. Currently a Team Lead for a Voice Account handling calls for Car Loans.

Account Director handling exclusively the Jollibee accountResponsible for client servicing of the account assisted by a staff of 4 (1 supervisor, 1 senior account manager and 2 account managers). Responsibilities include client servicing, strategic counseling concerning public relations, media relations, implement traditional and digital PR, and events conceptualization and management.

Moved from Havas Worldwide Manila (formerly Euro RSCG Manila) to Agatep Associates - January 1, 2011 to December, 2012PR Division Manager – Responsible for client servicing and strategic counseling for Public Relations of the following clients under the division:Chevron Geothermal PhilippinesCisco Systems Philippines (new Business win)Fox International Channels National Geographic Star Movies Star World Fox ChannelGiordano PhilippinesGrowersSitel PhilippinesMWSS (new business win)New San Jose Builders (new business win)Directories Philippines Inc (new business win)Globe Telecoms Internal Communications Campaign (new business win)Singapore Tourism Board (new business win)Still retained some strategic planning duties for Havas Worldwide Manila.

Strategic Planning Director – Responsible for new business pitches and development. Equally important, planning for new campaigns of existing clients, mapping out strategic directions and brand road maps.New Business Wins since joining Euro RSCG ManilaCobra energy DrinkBetadineBeer na BeerColt45Lone Star Light BeerClaritinSpeed Detergent Bar Speed Detergent Powder*Got new brand assignments from Boehringer Ingelheim namely Dulcofiber (still to be launched) and Mucosolvan (to be “re launched” 2011)

Clients handled: Pilipinas Makro Panasonic Mobile Honeywell Philippines Concepcion Carrier Air-conditioning Company Concepcion Industries Contel Communications National Panasonic System Products Tupperware Philippines Natasha Direct Selling Company Baron Travel CorporationAs Managing Director of the company, I oversee the overall operation of the company, which is a full-service advertising agency. We handle the print campaigns of Panasonic’s communications products namely, Mobile phones, fax machines, PABX systems, cordless phones, copier machines, and Packaged and Applied air-conditioning products, security equipment, POS system, LCD projectors and Plasma Display Screens. We also handle the design of their P.O.S. and merchandising materials.For the Concepcion companies, we design all their collateral and merchandising materials for both the air conditioner and refrigerator product lines. For Carrier, we also handle the design of their collateral and merchandising materials for the Asia Pacific Region with the exception of Japan, China and the U.S. We also handled the Contel account, the trunked radio business of the Concepcion Group. We handle their advertising as well as merchandising requirements.For Pilipinas Makro, we handled for 2 years the design and production of their bi-monthly mailer that are mailed to their members. For Honeywell Philippines, we handle their print advertising for their Air Purifier product line. On a per project basis, we design and produce the catalogs for Tupperware Philippines and Natasha.

Clients handled: Concepcion Industries Concpecion Carrier Air-conditioning Company Shakey’s Pizza RestaurantAs an Account Supervisor, I was involved with the day-to-day management of the above stated Clients. I was part of the team that presented a strategic and creative pitch for the Shakey’s account all the way up to the re-launch. Handling the Shakey’s account was no easy tasked. Being in the restaurant business means a lot of new product offerings being launch, image building as a result of the re-launch and below-the-line events specific sometimes to just one or a few branches in a specific area or region. Handling the Concepcion companies was also no picnic covering aircon and refrigerator products. Carrier and Condura air conditioners, being the number 1 and 2 brands respectively. Being market leaders, they cannot and will not be complacent. Aside from having regular TV and print campaigns, a lot of below-the-line projects were being implemented regionally and nationally to maintain their respective positions in the market. Condura Refrigerators, the number 2 brand in the market, second only to General Electric, also kept us on our toes to maintain and even go up in their position in the market. Condura happens to be the only Filipino made refrigerator able to give the imported US brands a run for their money.

Clients handled: M.Y. San Biscuits Splash ManufacturingStill having the position of an Account Supervisor, my first and only experience in handling an account concerning female products. I personally handled the Extract Facial Cleanser account of Splash Manufacturing which saw me doing the re-launch of the product with new packaging, logo and formulation. It was challenging on my part to have a better understanding of the female market and the beauty product category. M.Y. San Biscuits wasn’t a very hard client to handle except for the fact that it takes a long time before they pay their bills. Their two major products, Skyflakes and Fita Biscuit are also the most active in advertising, Tri-Media. Although we also did packaging designs for their other product lines.

Clients handled: United Laboratories National Panasonic PhilComAs an Account Supervisor, I oversaw the account groups that handled the Unilab account with seven brands under our wing. Among the more notable brands are Myra 300E, Revicon, United American Tiki Tiki and Decolgen Cold tablet. Handling the Unilab account saw us doing a lot of brand reviews for all seven brands we handled. Our brand reviews are done at the end of every quarter. Most of the brands we handled for Unilab are Dual-Media accounts, they’re limited to just TV and radio. Unilab hardly, to this day, utilizes the print media. The National Panasonic account, we handled their “brown lines”, audio-video products. It also a Tri-Media account. We also have a yearly singing contest sponsored by their Karaoke product line. It was quite demanding especially because the Japanese clients we dealt with in National Panasonic are very demanding. The PhilCom account saw us launch their PLDT-landline based NDD and IDD service. It was a very hectic launch that saw us from bidding for the account all the way to the launch of the product in media of which I was part of the team.

Clients handled: Asia Brewery (Carlsberg Beer and Stag Pale Pilsen) Ovaltine Hallmark Greeting CardsAs a Senior Account Manager, I was part of the team that launched Stag Pale Pilsen into the beer market. This was my first exposure to a TRUE Tri-Media account and the strategic thinking and planning that is done prior to launch of a new player in a major market such as that of the beer market. I came at the right moment when Lintas was tasked to launch Stag Pale Pilsen and I was witness and part of the process of the launch. The Carlsberg Beer account wasn’t much action. We were just maintaining its presence in the mindset of the Pilipino Premium Beer drinker with sporadic advertising. Ovaltine gave us more action since it was and still is competing with Milo. Hallmark Greeting Cards is a seasonal account which only comes out with print ads during special occasions.

Clients handled: Marlboro Cigarettes Caltex Philippines Nissan PhilippinesAs an Account Manager primarily for the Marlboro account, I was exposed to a major account that has a lot of below-the-line activities such as The Marlboro Cycling Tour, a three-week Bicycle Racing event covering the whole of the Philippines. The Marlboro PBA Showdown where PBA elimination games were held in the provinces. This is my brainchild which I can claim credit to. The games are not exhibition games but actual games that count. Caltex Philippines was more of a P.R. and Corporate Advocacy account where most projects were to promote Caltex as a good Corporate Citizen. Nissan Philippines were mostly product specific ads.

Clients handled: BA Finance Eastern Telecoms Citimotors, Inc.As an Account Executive Trainee, I was tasked to handle above stated Clients together with a Senior Account Manager. On a day-to-day maintenance basis, I coordinated directly with the Brand Manager while the Senior Account Manager deals with the Advertising Managers of the specific accounts. Most of the projects we handled for the accounts are print-based advertising both corporate and product specific. Early on, I was exposed to the whole process of Client briefing for specific project, issuance of J.O.s and agency briefs for the creative department, all the way down to the pre-press process concerning the print ads and implementation in print media.