Tonaya Garner, M.S. Email & Phone Number

Dallas, Texas, United States

►In store plan-o-gram management in providing customers a relevant assortment of computer peripherals and mobile accessories that support the growing need in technology that support work-from-home, remote learning and compatibility with newly released iPhone and Android mobile devices.►Expanding breadth of the drop-ship online assortment.►Tabloid and Email marketing planning.

Dallas/Fort Worth Area

►22% overall sales increase LY, YTD (vs. 2019)►Online sales grew 42% to LY, YTD (vs.2019)►Gross Margin $ soared 68% to LY,YTD (vs. 2019)►Reduced inventory by $11M, down 48% to LY, exceeding plan by 48%. ►Negotiated a $1.4M purchase of excess inventory to a leading distributor, in efforts to reduce inventory in AAFES/The Exchange Distribution Centers.►Improved Military Star Card Penetration by 2% through ramped up promotion and vendor participation to incentivize customers purchasing Major Appliances with the retailers store credit card.►Expanded E-mail Marketing promotions in 2020 to twice a month vs. an annual 4-5 in previous years to aid in improving sales.

Dallas/Fort Worth Area

► Exceeded LY total sales goal by 27% by generating over $5 million in sales.► YTD growth in desktop and monitor business by 55% and 43%, respectively in CONUS locations.► YTD growth in PC gaming accessories business by 76% in stores worldwide. ►Attend trade shows and conferences to research new industry trends and products►Builds strong product assortment with suppliers, negotiates pricing and inventory in assigned categories►Partner with Sr. Buyer, Merchandise Assistant, Allocator, and Planner to maximize profitability and sales►Analyze item/category performance, trend opportunities and make recommendations to Sr. Buyer►Gain working knowledge of products and trends through internal and industry (NPD) reports.►Refresh plan-o-gram assortment based on industry trends and store sales and performance. ►Assort select products to stores with the appropriate customer base to sell through the product.►Expand online assortment in monitors, desktops, gaming accessories and software.►Develop a competitive merchandise assortment plan ►Build and support vendor relationships►Plan online marketing and promotions. ►Tabloid and promotion planning►Perform competitive shops►Forecast sales and trends

Dallas/Fort Worth Area

►Partnered with Senior Buyer and vendor on outdoor business to review product offerings.►Created assortment plans for outdoor women’s apparel business.►Supported outdoor business with print and virtual marketing plans.►Process e-commerce templates for new/upcoming product in a timely manner to ensure full price sell thru online.►Communicated with suppliers regarding order status and merchandise availability►Maintained master log of vendor contracts and social responsibility agreements►Coordinates purchase order amendments with vendors, accounting and contracting teams.►Processed and maintained file of price changes in retail management system.►Ensured accurate item and vendor pricing in the merchandising system.►Conducted weekly analysis of vendor performance and trends with consumers online and instore.

►Developed intactix guidance pages (Set Sells) for assigned area(s). ►Collaborated with Visual Merchandise Manager, Visual Specialist and MAT. ►“Gathered” set sell information. ►Challenged / askedquestions to ensure excellent communication. ►Complete other projects that support merchandise strategies as needed.

►Merchandised the Leatherology website via Magento.►Updated B2B customer profiles.►Reported on trends in leather accessories and goods.►Conducted competitive research to identify product development opportunities.►Audited website photography and product pages for quality assurance.►Produced business plans for new product development projects.►Generated reports on Excel to highlight requested data.►Analyzed branding strategies towards attracting a broader and new target market.►Collaborated on themes and ideas for new editorials.►Oversaw photo shoots to ensure and set photo standards. ►Assisted photo shoots in preparation, departure and other areas as needed.►Participated in team meetings on branding, upcoming events, projects and progress with ongoing projects.►Supported and assist team on weekly projects.►Organized and manage the sample room.►Curated blog content.

Dallas,Texas

formerly known as AAFES, a multi-billion dollar retailer servicing the Armed Forces and their families►Evaluated TY and LY sales data to determine vendors’ fate with The Exchange.►Assisted buyers in identifying trends and product selection.►Ran sales reports and updated spreadsheets for Buyers.►Visited Ft.Carswell's Exchange location to report on store merchandising of cosmetic vendors.►Managed promotional calendar to ensure that appropriate vendors/product premiered in weekly/monthly store circulars.►Analyzed selling trends of vendors and skus.►Reviewed and presented insight on vendor performance, internationally and nationally.►Represented Team Buyers in weekly meetings with Allocators, Planners, Merchandisers and Senior Policy Manager.►Assisted Buyers in the negotiation of terms, product, CO-OP at vendor, promotional and marketing meetings with Buyers.►Conducted competitive research for the Prestige & Mass Cosmetic e-Commerce team.

►Reached and maintained 100% positive feedback score on eBay►Accomplished Top Seller and Power Seller status on eBay►Completed involvement on branding and business operations►Sourced and buy apparel, accessories and cosmetic vendors►Recorded and kept track of purchase orders, finances and taxes►Applied for required business licensing in order to conduct business in Texas►Created branding material, listings and logos►Composed product descriptions, measurements and details►Conducted product photo shoots for eBay listings►Invested in photography supplies needed for eBay listings

Bachelor Of Science, Fashion Merchandising, 3.0

Activities and Societies: Merchandising Inc MODA

Master Of Science (M.S.), Internet Marketing

B.S, Digital Retailing, 3.0

Fashion Merchandising

Collaborative education with UNT Fashion Merchandising Study Abroad with workshops in body scanning technology, textile printing, fashion.

Master'S Degree, Internet Marketing