Paolo Tonello Email & Phone Number

Milan, It

Verona, Veneto, Italia

Verona, Italia

Milano, Italia

Milano, Italia

Main responsibilities:• Full responsibility of the results in terms of the Net Sales and Gross Margin of ESD Group (Selex, Agora', Sun, Aspiag, Acqua&Sapone), Esselunga, Discount's Channel, Pam and Citre managing all the Star products' portfolio• Negotiation of national and local agreements with the purchasing groups and with main customers • Leading a team of 4 Key accounts who manage the single customers• Training and coaching my sales team• Managing trade spending and product listing budget • Defining Customer Plan guidelines for the main customers• Implementation at national level of the sales policy and supporting key account locally to improve sales and profitability

Milan Area, Italy

Main Responsibilities:• Leading and coordinating a field sales force of 9 Key Regional Account managing all the Star products' portfolio• Main customers: Conad, Coop , Bennet, Agora’, Selex, Aspiag, Gross, Crai, Ctre, Unes etc..• Negotiation of local agreements with key customers• Negotiation new products introduction and promo plan with key customers• Managing trade spending and listing product budget• Supporting the trade marketing in the definition of the sales policy guide lines• Coordinating and supporting the sales team in the implementation of the sales policy to improve sales and profitability• Training and coaching my sales team• Leadership of the Poject “Gross 2 Net” (new sales policy)• Supporting the It Department in the development of sales tools

Milano

Account Manager in the North West of Italy

Agrate Brianza

Main responsibilities:• Management all marketing and trade marketing activities of “MareAperto” a joint venture with Jealsa SA for the tuna’s cans business in Italy with an annual turnover of 70 million €uro• Full responsibility of the Business Unit P&L in front of the CEO• Leading a team of 2 people • Definition of the annual budget with CFO and CEO of Star • Coordination of the monthly meeting between Star S.p.A. represented by the CEO and Jealsa S.A. represented by the shareholder and CEO• Managing directly the relationship with Jealsa S.A. for the production and the cost of product• Definition and implementation of Marketing Plan • Definition of Sales policy for each channel (GDO, DO, NT, Food Service)• Supporting National Account in the definition of Customer Plans• Supporting Field Sales department in the everyday activities

Agrate Brianza

Main responsibilities:• Management all marketing aspects of MareAperto’s portfolio and Olita • Developing new products, new packaging, adv campaign, comarketing activities• Coordinating Marketing Agencies

Milan Area, Italy

Category Management project

Florence Area, Italy

Main activities:Defining the Promotional planReporting promotional sales for the Sales and Marketing DepartmentAnalysing categories for the Strategic Marketing DepartmentAs Category Manager jr:Supporting in the definition of marketing mix and checking stores in the application of headquarters’ sales policies

Milan Area, Italy

Main activities:Planning and managing the Promotional plan Managing the relationship with the agency A. Testa to realize the advertising leaflet

Florence Area, Italy

Stage in the Marketing Department:Category management study of two lines of product

Aulla

Officer in the Administrative Department of "Centro Interforze Munizionamento Avanzato" (Aulla)

Master Of Business Administration, Business Administration

Activities and Societies: Project work as Consultant at Vodafone Italy: BPR project for Sales and Marketing Division (March 05-May.

Economia Aziendale, Economics And Marketing

110/110 cum laude