Tong Wu Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Manage the COMmunicator website using Wordpress.Design the aesthetics and functions of the website by Wordpress, HTML, CSS.Wrote and published news stories, interviews and op-eds about communication.

New York, United States

Designed, distributed, and analyzed user experience survey; identified market segmentation and target audience; gave AI development team recommendations based on quantitative analysis and industry research;Developed ToB and ToC marketing and sales plans; Assisted in developing business plan and seeking partnership. Built relationships with potential clients (university career centers, students associations and job searching agencies), including email drafting, in-person visits and negotiation. Operated social media accounts, including content calendar building, posts creation, keywords selection using web scraping tools.

Boston, Massachusetts, United States

Developed an advertising campaign for Chobani focusing on their talent acquisition.

Hangzhou, Zhejiang, China

Wrote copy for Nightmare Breaker, a MMO RPG online game. Composed storylines, dialogues, and designed themed events, including drafting story background, event planning, level design for mini-games. Draft the art requirements for the character cards and costumes. Use AVG Editor to create visual novels and cutscenes.Developed new character based on culture research and creation. Wrote script for the cutscenes and animations. Collaborated with a cross-functional team including programmers, Korean artists and voice actors to produce the animation.

Hangzhou, Zhejiang, China

Assisted with the first open-source project of NetEase online meeting system. Collaborated with R&D department and operated GitHub account. Designed the communication campaign of the open-source project.Compiled the technical article collection of NetEase with R&D department. Responsible for content review, cover design and communication plan. Operated the WeChat public account of NetEase Growth. Publish technical articles and information.

Assisted the project: “Redesign of the brand positioning of brand Downy” based on consumer insights, market trends, and competitive landscape, etc.

Changsha, Hunan, China

Participated in the conception, formulation, and execution of HNTV’s mid-autumn festival gala. Assisted with show directing, including song selection, scriptwriting, stage design. Collaborated with light department, camera department, dancers, performancers, etc., to create the show.

Shanghai, China

Collected information and conducted data analysis on the distribution of real estate in Nanchang’s business areas; provided strategic recommendations on client’s new shopping mall including site selection, brand positioning, and function design.

Shenzhen, Guangdong, China

• Conducted web scraping for private equity information on financial media using Python; wrote report analyzing top fund products among domestic private equity market. • Wrote report introducing the major financial events in China in the past two decades, as well as their impact on the stock market and investors; presented the report to clients.

Master Of Science - Ms, Marketing Communication Research

Areas of coursework: Survey design, focus group design, sampling strategies, measurement validation, statistical analysis, report writing.

Bachelor Of Science - Bs, Financial Statistics