Toni Cumberbatch Email & Phone Number

New York, Ny

Dual role comprised of both marketing and operations for newly formed third-party direct marketing internal team. Marketing role includes overseeing the development of group branding; the creation of marketing collateral including, media kits, print and banner ads; media planning; budget development and allocation; and liaising with internal creative and public relations teams. Operational role includes managing a team of 6 (3 of whom are direct reports); establishing operational procedures;… Show more Dual role comprised of both marketing and operations for newly formed third-party direct marketing internal team. Marketing role includes overseeing the development of group branding; the creation of marketing collateral including, media kits, print and banner ads; media planning; budget development and allocation; and liaising with internal creative and public relations teams. Operational role includes managing a team of 6 (3 of whom are direct reports); establishing operational procedures; disseminating sales process and marketing collateral to sales teams company wide; overseeing work flow among team members; developing performance and revenue reports; working with clients in a consultative role to produce quality email marketing communications; fielding legal concerns surround privacy and CAN-Spam compliance; and developing AR procedures and accountability. Show less

Responsibilities included the creation and execution of marketing campaigns from conceptualization to closure using integrated strategic marketing. Designed media strategy for print and online channels, initiated and negotiated partnerships, conducted analysis to optimize strategies, established and maintained budgets for each product, created social media plans to get maximum visibility and engagement, wrote copy for brochures, emails, telemarketing scripts and microsites. Project managed and… Show more Responsibilities included the creation and execution of marketing campaigns from conceptualization to closure using integrated strategic marketing. Designed media strategy for print and online channels, initiated and negotiated partnerships, conducted analysis to optimize strategies, established and maintained budgets for each product, created social media plans to get maximum visibility and engagement, wrote copy for brochures, emails, telemarketing scripts and microsites. Project managed and implemented the execution of marketing strategies for portfolio of conferences and events. Supported sales team by driving lead generation campaign for sponsorship and exhibits. Acted as liaison between internal teams and external vendors. Supervised and assigned webinar marketing. Trained staff when necessary. Show less

Performed marketing assignments on an ad-hoc basis. Notable accomplishments include editing and designing Northern New Jersey ARMA Newsletter and developing marketing strategy for Trinity-Gap Healthcare Corporation.

Provided extensive sales support to internal team to identify and target high-level leads. Developed industrial outlooks to determine strategies for market penetration.

Successfully executed all phases of marketing plans for renewals and new business including the selection of creative concepts to test and deploy, list plan, merge/purge, tracking and analysis of response, expense, and revenue. Handled all aspects of vendor management including the selection of brokers, bureaus and agencies, as well as the selection of creative design and copy. Established budgets for marketing programs. Oversaw, coordinated and analyzed telemarketing and media placement… Show more Successfully executed all phases of marketing plans for renewals and new business including the selection of creative concepts to test and deploy, list plan, merge/purge, tracking and analysis of response, expense, and revenue. Handled all aspects of vendor management including the selection of brokers, bureaus and agencies, as well as the selection of creative design and copy. Established budgets for marketing programs. Oversaw, coordinated and analyzed telemarketing and media placement efforts. Coordinated and acted as company representative at trade shows. Oversaw the maintenance of the marketing database. Show less

Developed direct marketing plans and strategies for the promotion of research reports and whitepapers, conferences, and exclusive CEO forums. Oversaw the production of brochures and various sales materials, managed and selected vendors including printers, writers, service bureaus, lettershops, and marketing agencies. Conducted back-end analysis and response patterns. Created and monitored budget and financial projections for US conferences, seminars, and publications. Coordinated and oversaw… Show more Developed direct marketing plans and strategies for the promotion of research reports and whitepapers, conferences, and exclusive CEO forums. Oversaw the production of brochures and various sales materials, managed and selected vendors including printers, writers, service bureaus, lettershops, and marketing agencies. Conducted back-end analysis and response patterns. Created and monitored budget and financial projections for US conferences, seminars, and publications. Coordinated and oversaw market research projects. Acted as advertising production manager for company magazine. Show less