Toni Cumberbatch Email & Phone Number

New York, NY

Dual role comprised of both marketing and operations for newly formed third-party direct marketing internal team. Marketing role includes overseeing the development of group branding; the creation of marketing collateral including, media kits, print and banner ads; media planning; budget development and allocation; and liaising with internal creative and.

Responsibilities included the creation and execution of marketing campaigns from conceptualization to closure using integrated strategic marketing. Designed media strategy for print and online channels, initiated and negotiated partnerships, conducted analysis to optimize strategies, established and maintained budgets for each product, created social media.

Performed marketing assignments on an ad-hoc basis. Notable accomplishments include editing and designing Northern New Jersey ARMA Newsletter and developing marketing strategy for Trinity-Gap Healthcare Corporation.

Provided extensive sales support to internal team to identify and target high-level leads. Developed industrial outlooks to determine strategies for market penetration.

Successfully executed all phases of marketing plans for renewals and new business including the selection of creative concepts to test and deploy, list plan, merge/purge, tracking and analysis of response, expense, and revenue. Handled all aspects of vendor management including the selection of brokers, bureaus and agencies, as well as the selection of.

Developed direct marketing plans and strategies for the promotion of research reports and whitepapers, conferences, and exclusive CEO forums. Oversaw the production of brochures and various sales materials, managed and selected vendors including printers, writers, service bureaus, lettershops, and marketing agencies. Conducted back-end analysis and.