Senior Director, Marketing Mrm Process & Solutions
New York, New York, United States
Drove the development and implementation of new Marketing systems and processes to support critical strategic business initiatives.• Remotely led a team of 10 with high engagement with responsibility for the marketing process, discovery, product requirements, training/support & reporting for over 900 colleagues.• Led client process discovery sessions (internal & external), documentation of future state, functional & legal requirements across multiple functions (Account Executives, Media Planning, Finance, Project Management, Creative, Photography, Sample Management, Production, Buyers, & 3rd Party Agencies).• Managed & negotiated detailed contract agreements working with vendors, legal, procurement, finance & senior level teams for both Macy’s & Bloomingdales.• Partnered with Macy’s Technology to acquire/build new systems that support each of the desired processes (on average $3-$6 million annually).• Managed operational expense budgets of $900.0 annually.• Participant in software evaluations & vendor selection for various systems that led to productivity & cost savings.• Implemented and managed vendor funded initiatives (Digital In-Store & Photography Services) inclusive of defining processes for request forms, standardized legal contract agreements, non-standard risk assessments, SLA’s & charge-outs generating over $600.0 annually & growing.• Created weekly e-newsletter communication for over 1200 Marketing colleagues & key business partners.