Toni Hurst work email
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Offering a Master’s Degree in Mass Communications and decades of diverse professional experience including relationship development, sales, project management, training, marketing, advertising in multiple mediums, production and editing, web page development and maintenance, event planning, grant proposal development assistance and editing, research and analysis, developing and maintaining electronic databases, educating youth with emotional and mental handicaps, content creation and management, social media, vendor and relationship management, and mobile application development.Specialties: Communications, Content Management, Customer Relations, IBM, Marketing, Public Relations, Advertising, Event Management, Sales, Sales Support, Sales training, Strategic and Tactical Planning, Budget Accountability
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Account DirectorAnsira Jan 2020 - PresentSt. Louis, Mo, Us -
Account SupervisorJ. Walter Thompson Atlanta Dec 2013 - Jan 2017• Supervised client communication, the brand relationship team members and direct marketing activities through daily project management for the agency’s largest and oldest client;• Selected, certified, and managed all support service contracts and vendor relationships including data entry, email service, third party lead, fulfillment and call center programs per government guidelines;• Tracked budget, profitability and identified growth opportunities for over $10 million in projects while ensuring compliance and completion of all required documentation; • Recruited and developed account management staff as well as trained over 50 internal employees and 150 client personnel;• Managed creative development, promotion creation, execution, archival, and response coordination for 13 touchpoints and over 11 million pieces of direct mail annually;• Planned, developed, and interpreted qualitative and quantitative research efforts;• In conjunction with the Analytics and Reporting Teams, monitored and tracked all marketing tactics to maintain optimal performance and identify opportunities to drive further program efficiencies; • Partnered with the CRM Team to ensure receipt and consumerization of all third party data according to established business rules.
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Global Channel Enablement - Gts Focal For Sam, Vds, Mid-Market, Social Media, & Mobile AppIbm Feb 2011 - Nov 2013Armonk, New York, Ny, UsServing as the GTS Channel Enablement Focal for key projects, I partnered with vendors to develop marketing collateral that supported the strategic sales initiatives of a global team.===========================================-Managed distribution and content creation for the GTS Volume Demand System Marketing Update weekly newsletter targeted at key inside sales teams;-Managed all activities for the Sales Asset Manager (SAM) seller tool that reaches 34,000 users & positioned GTS as a leader in designing, formatting, & loading content;-As the GTS Social Media Focal, led the effort to have social media messaging introduced as a standard Content Factory output as well as participated in the development of a new asset type, the Asset Merchandising Content document, that provided sellers with a complete package to promote client facing collateral including social messaging, email content, & registration page copy, while interlocking with IBM teams to develop a social media messaging repository by teaming with social selling leaders to deliver GTS content through existing delivery methods;-Partnered with the IBM Tools Development Team to create a Mobile Application, both available through native & web applications, aimed at enabling IBM & BP sellers, clients, and prospects with GTS portfolio, thought leadership, and case study content as well as links to social media & experts, designed with an architecture that can be used worldwide;-Owned the GTS relationship with the Mid-Market and Small Deals teams, managing all related activities including announcements, enablement, translation, and training. -
Ibm Gts Ww Channel Enablement LeadIbm Mar 2008 - Jan 2011Armonk, New York, Ny, Us-Led sales enablement activities to support the strategic initiatives and standardized enablement of the GTS Service Product Lines by delivering appropriate sales deliverables on time and executing the Channel Readiness process globally, supporting services growth through all sales channels: face-to-face, business partners and ibm.com;-Managed and created global CE plans to ensure an integrated marketing plan for Geo deployment with high value sales deliverables and tailored education/communication plans;-Interlocked with the International Technical Support Organization (ITSO), IBM Learning, and cross brand teams to ensure complete engagement portfolios, education plans and cross brand integrated support;-Participated in the implementation of a centralized process for managing and posting translated assets, increasing client-facing content available on SalesOne, and led offering teams in the transition to the new processes: Content Factory and SAM.
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Marketing Communications Project & Traffic Manager For Internet Security SystemsIbm Aug 2007 - Mar 2008Armonk, New York, Ny, Us-Effectively managed the overall workflow of creative materials within the IBM Internet Security Systems Marketing Department including the scheduling, processing, editing, trafficking and reporting of an average queue of 200 projects;-Served as the key contact point for all creative needs within the Marketing organization for a global team;-Developed and executed plans for strategic projects supporting sales and channel enablement initiatives;-Regulated the creation of all materials by enforcing design direction, branding standards and guidelines;-Managed the relationship with creative vendors to ensure accurate quoting, timelines, and delivery.
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Client RepresentativeIbm Aug 2006 - Aug 2007Armonk, New York, Ny, Us-Effectively managed a dedicated territory in the Western United States, specializing in Higher Education and K12 Education, providing sales and support to hundreds of accounts;-Identified, developed, closed, and forecasted revenue opportunities within the education account set. Opportunity identification and management resulted in a territory growth of 104.3% over the previous year, taking the 4Q revenue total from $2.5 million in 2006 to $5.2 million in 2007;-Leveraged IBM’s presence at events by driving customer attendance and capitalizing on guest traffic and interaction;-Developed and strengthened relationships with key account decision makers, IBM product and service specialists, as well as IBM Business Partners while maintaining a high level of customer satisfaction.
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Account Executive/Project Management - AtlantaWorld Marketing Sep 2004 - Aug 2006Milwaukee, Wi, Us-Acted as the liaison between all assigned clients, including one of the nation’s largest retailers, and World Marketing;-Built and maintained strong relationships for long-term retention of account, understood client expectations and communicated pro-actively and effectively with internal departments to ensure accurate and timely processing of client’s marketing programs;-Maintained confidential client data, ensuring proper receipt and disposal of high value client inventory, and monitored time-sensitive production and delivery tracking;-Increased revenue by up-selling World Marketing services and capabilities and offering expertise on programs, packages, lists, postage discounts and regulations;-Generated and maintained the accuracy of all account information in accordance with policies and procedures including Individual Quality Plans, timelines, quality documents, reports, and new client meetings;-Managed financial responsibilities for accounts: accurate estimating and quotation, capturing of changes and associated costs, confirming receipt of prepayment, and timely and accurate billing; -Served as program and process review – first to review work coming out of production areas ensuring quality and accuracy before presenting to the client;-Diligently followed all training outlines including MQC Certification, study all material, and attended all training classes. -
Sort/TugFedex Express 2002 - 2004Memphis, Tn, Us -
Graduate AssistantMurray State University - Office Of Sponsored Programs Aug 2001 - Aug 2002-Designed and maintained Office web site and for the Murray State University Institutional Review Board for the Protection of Human Subjects in Research;-Searched electronically for potential funding sources for faculty to pursue external grant applications and contracts and assisted Director in editing grant proposals and budgets;-Actively assisted in training faculty in competitive grant writing techniques;-Maintained electronic database for Office, which housed all sponsored programs information;-Conducted independent research survey analysis for Murray State University Research Policy Committee, an official institutional group charged with recommending research policies and promoting research. Survey was instrumental in providing the institution’s Administration information which prompted an institutional move from a ten month contract for faculty to a nine month contract to increase research and scholarly activity on campus;-Networked with federal, state, and local authorities concerning grant proposals and awards.
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Interviewer/Recruiter/SurveyorGoreknauff Research Jan 2001 - May 2001-Recruited targeted demographics for surveying and interviewing;-Actively conducted survey, questionnaire, and placement programs for numerous consumer products.
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InternMagnetic Image Jan 2001 - May 2001-Contributed to the production of radio and television spots for designated markets;-Assisted with dubbing and shipping of commercial spots;-Contributed to organization of master footage and assisted with administrative tasks;-Served as an Intern writing copy for radio, television, print and electronic media.
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InternAxiom Marketing & Advertising Jan 2001 - May 2001-Contributed to the production of radio and television spots for designated markets;-Assisted with dubbing and shipping of commercial spots;-Contributed to organization of master footage and assisted with administrative tasks;-Served as an Intern writing copy for radio, television, print and electronic media.
Toni Hurst Skills
Toni Hurst Education Details
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Murray State UniversityMass Communications -
University Of Southern IndianaAdvertising And Public Relations
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Plainfield High SchoolIndiana Honors High School Diploma
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Tallwood High School
Frequently Asked Questions about Toni Hurst
What company does Toni Hurst work for?
Toni Hurst works for Ansira
What is Toni Hurst's role at the current company?
Toni Hurst's current role is Account Director at Ansira.
What is Toni Hurst's email address?
Toni Hurst's email address is tm****@****ibm.com
What is Toni Hurst's direct phone number?
Toni Hurst's direct phone number is +140436*****
What schools did Toni Hurst attend?
Toni Hurst attended Murray State University, University Of Southern Indiana, Plainfield High School, Tallwood High School.
What are some of Toni Hurst's interests?
Toni Hurst has interest in Children, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Toni Hurst known for?
Toni Hurst has skills like Content Management, Marketing, Marketing Communications, Integrated Marketing, Social Media, Project Management, Advertising, Business Development, Management, Program Management, Public Relations, Sales Operations.
Who are Toni Hurst's colleagues?
Toni Hurst's colleagues are Lisa Dudley, Minka Djurasevic, Cesar Augusto Sanchez Parra, Natalia Murgas Mejía, Leonardo Guerra, Emily Delgado, Amelito Sales.
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