Toni Olson Email and Phone Number

• Offering project management and resource planning for marketing services, brand development, and brand awareness through various channels including social media. • Vendor management for creative agency, PR, video / photography agency, online and offline advertising. • Leading several product and service projects for Broker Services and Product Development by managing internal and external vendors to ensure accurate, on time delivery • Securing capital funding for key projects for the successful growth of the brand through franchising and acquisitions. • Managing marketing budget, vendor contracts, and vendor/agency selection • Providing more structured approach to resource allocation / planning and vendor management.

• Redefine business model and product strategy of website from a “cost saving” solution to a “revenue generating” tool for the company • Developed and executed project plans based on this new business model. Plans included vendor management, traditional marketing, event planning, SEO, SEM, online advertising, and overall management of all resources involved in product • Managed all aspects of product, from prioritization of new feature set to interactive design to deployment and support of solution • Developed annual budget and managed monthly costs to budget• Provided key performance metrics and recommended strategy and new product feature set to increase website traffic, increase the number of listings posted to the website, and to expand the overall network of agents and brokers utilizing this web service.

• Managed product development and deployment of a national website for the largest real estate franchisor. Provided project management and relationship management to internal and external vendors resulting in successful roll out of website to several large real estate brands. Website offered greater online exposure for real estate listings with traditional and non-traditional open house events • Managed all aspects of the product’s life cycle, from concept to the deployment of solution to end customer• Provided web analytics and other Key Performance Measures for managing the success of the product’s marketing and business strategy, goals and objectives.

Provided consulting services to various companies.

Started in the position of Programmer/Analyst and held several positions through promotions. Last position held with Hewlett Packard was Information Systems and Data Manager.