Lead the strategic development and execution of innovative influencer marketing initiatives within a fast-paced agency setting, enhancing brand visibility and driving audience engagement across multiple platforms.Establish and cultivate strong relationships with top influencers and creators, aligning partnerships with client brand values to deliver authentic and impactful marketing campaigns.Collaborate with prominent industry partners, including Amazon Prime, HBO Max, Puma, GoFundMe, and Bumble, to design and implement compelling campaigns that effectively engage target audiences for a diverse range of clients.Utilize data analytics to evaluate campaign performance, optimizing influencer collaborations to maximize return on investment and provide actionable insights to agency leadership.Partner with cross-functional teams in marketing, digital, and content to ensure cohesive messaging and branding across all client channels.Drive the creation of innovative campaigns that elevate client presence, employing data-driven strategies to refine approaches and identify growth opportunities.

Delivered comprehensive brand campaign insights and reports, leveraging key metrics to refine ongoing campaigns and support Topicals' social channel KPIs.Led Go-To-Market strategies across diverse markets, ensuring successful product launches.Managed a team of marketers, driving consumer excitement through experiential marketing concepts.Directed the creative execution of marketing and sales tools, ensuring alignment with brand vision.Developed visually engaging content and seasonal narratives to support key brand and product initiatives.Oversaw product integration into seasonal programming to ensure cohesive storytelling.Collaborated with cross-functional teams to execute successful campaigns that drove brand awareness and led to successful product launches and promotional efforts.Designed and implemented influencer and brand marketing strategies, including affiliate programs, seeding, ambassadorships, and integrated influencer-led campaigns.Executed multicultural marketing campaigns, increasing brand awareness and consideration within diverse communities.Analyzed market research and customer data to identify growth opportunities and inform strategic decisions.Managed and optimized website and social media channels to drive increased engagement and traffic.

Developed innovative marketing strategies that enhanced forward-thinking storytelling, positioning COACH as a brand for both the present and next generation.Designed, built, and presented compelling pitch decks and campaign recaps, using impactful storytelling, layout, and visuals.Collaborated with internal and external teams to translate long-term strategies into effective annual marketing and sales tactics.Oversaw all assigned projects, activations, and campaigns from concept to completion, ensuring alignment with both internal and external objectives.Provided strategic and creative support to internal teams to bring the brand’s vision to life during execution.Stayed ahead of trends in entertainment, lifestyle, art, culture, and fashion to inform marketing strategies.Led the development and execution of global brand and influencer marketing strategies, supporting overall business objectives.Managed creative logistics and asset management for marketing initiatives.Worked closely with cross-functional teams (sales, marketing, creative, legal, digital, e-commerce) to align on integrated brand and influencer programs that drive consumer awareness and sales in key national and regional markets.Developed influencer marketing activations to generate reach, build community engagement, and elevate brand awareness, ultimately driving sales and product engagement.Identified influencers for activation, led outreach, and developed content briefs, ensuring ongoing dialogue between the brand and influencers.Managed influencer marketing objectives, KPIs, and budget to optimize the effectiveness of influencer-led campaigns.

Developed social influencer strategies that amplified brand and artist messaging through compelling storytelling.Oversaw influencer and content partnerships, managing budgets, contract negotiations, agent relationships, and integration into broader media and marketing programs.Created and sourced content, wrote copy, and scheduled posts to align with brand messaging.Measured and analyzed the effectiveness of social media initiatives, tracking key metrics such as follower growth, engagement, impressions, traffic, and conversions.Established and nurtured relationships with brands, influencers, and agencies to drive successful collaborations.Conducted research to identify key influencers, bloggers, brands, and media outlets in relevant verticals for strategic partnerships.

Collaborate with digital and content teams to execute campaigns for artists and label profiles.Leverage real-time marketing strategies to capitalize on online opportunities, while assessing and mitigating potential risks.Assist in developing content strategies and editorial calendars that align with overall campaign goals.Collect and analyze data to provide senior management with detailed reports on ongoing strategies and placements.Master existing tools to optimize digital media processes, while researching new methods to innovate and enhance workflow.Manage digital assets, including link maintenance, video descriptions, tags, and more.Actively participate in marketing discussions, project planning, and artist brainstorm sessions to contribute fresh ideas and insights.

Led social media strategy for priority RCA artists, overseeing daily execution and content rollouts that resulted in a 30% increase in engagement and sustained audience growth across platforms.Managed and nurtured partnerships with key digital platforms (VEVO, YouTube, TikTok, Triller, Snapchat, Twitter, Instagram/Facebook, etc.), contributing to a 20% rise in digital streaming and viewership for artist content.Developed and executed company-wide influencer marketing strategies, optimizing influencer spend and driving a 15% improvement in campaign ROI.Spearheaded original content initiatives, including early TikTok trends for Doja Cat's "Say So," which led to a viral trend and over 15 million user-generated videos, and designed covers campaigns for Jazmine Sullivan’s return, contributing to her chart re-entry success.Collaborated on highly successful campaigns for artists such as Doja Cat, Alicia Keys, Young Nudy, Flo Milli, Miguel, Justin Timberlake, Khalid, and Chris Brown, achieving a 40% increase in social media reach and significant boosts in album streams and sales.

Led the planning, development, and execution of marketing campaigns and communications to build strong artist brands and drive brand awareness.Managed all aspects of marketing processes, events, and projects, ensuring seamless execution and alignment with overall business objectives.Oversaw email marketing and social media channels, boosting engagement and deepening audience connections.Authored and edited high-quality marketing materials and digital content, effectively conveying brand messaging and enhancing visibility.Analyzed marketing data to track performance, optimize strategies, and present actionable insights through comprehensive reports and presentations.Monitored competitor marketing initiatives to stay ahead of trends and inform strategic decision-making.Played a key role in marketing campaigns for high-profile artists including Nas, Dave East, and Mannie Fresh, contributing to significant increases in brand exposure and audience growth

Led the planning and execution of high-impact branding and press events, including Fashion Week and Amex X PAPER Atlanta Pride, strategically positioning the brand to maximize exposure and engagement.Developed and executed press strategies, drafting compelling press releases, statements, and quotes that aligned with key marketing messages and enhanced the brand’s public profile.Spearheaded editorial outreach, resulting in increased editorial features that effectively communicated brand and seasonal campaigns, driving significant brand awareness and audience engagement.Designed and implemented targeted influencer and press outreach strategies, curating lists that maximized visibility and attendance at events, ensuring key audiences were reached and engaged.

Developed and executed brand awareness initiatives, crafting compelling online content that significantly enhanced brand visibility and audience engagement.Instrumental in building the marketing and digital team, laying the groundwork for a high-performing group focused on innovative strategies and growth.Directed social media and digital strategies, including targeted advertising campaigns, resulting in remarkable follower growth from 5K to 51K on Instagram.Spearheaded and managed strategic campaigns across all social media channels, including Facebook, Twitter, and Instagram, driving increased engagement and strengthening brand presence.Conducted insightful interviews with brands and artists, enriching website content and aligning with audience interests to foster deeper connections.Collaborated closely with notable artists such as LION BABE, 6lack, Solange, and Miguel, developing tailored marketing strategies that enhanced their online presence and supported successful project launches.