Toni Racioppo

Toni Racioppo Email and Phone Number

Media Director @ Method1 (Formerly XenoPsi)
New York, NY, US
Toni Racioppo's Location
New York, New York, United States, United States
Toni Racioppo's Contact Details
About Toni Racioppo

A media professional with broad-based experience in traditional, digital, emerging, VOD, as well as social, mobile, diversity and sports marketing. An expert at integrating senior client-side executives, creative agency teams and media planners/buyers. Adept at managing complex projects and alliances to deliver high impact, cost-effective results. Possesses a deep understanding of target market segments, customers and competition. Creates, communicates and captures brand value to win new business and expand relationships with clients.

Toni Racioppo's Current Company Details
Method1 (Formerly XenoPsi)

Method1 (Formerly Xenopsi)

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Media Director
New York, NY, US
Toni Racioppo Work Experience Details
  • Method1 (Formerly Xenopsi)
    Media Director
    Method1 (Formerly Xenopsi)
    New York, Ny, Us
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  • Method1 (Formerly Xenopsi)
    Media Director
    Method1 (Formerly Xenopsi) May 2022 - Present
    New York, Ny, Us
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  • Z/Axis Strategies (Formerly Xenopsi)
    Media Director
    Z/Axis Strategies (Formerly Xenopsi) May 2022 - Present
    View
  • Function Growth (Formerly Xenopsi)
    Media Director
    Function Growth (Formerly Xenopsi) May 2022 - Present
    View
  • Xenopsi
    Media Director
    Xenopsi Nov 2017 - Present
  • The Halo Group
    Senior Vice President Of Media
    The Halo Group Jul 2013 - Nov 2017
    New York, Ny, Us
    Responsible for the Halo Group’s media department, ensuring each client receives well thought out strategic plans with flawless execution and stewardship. A hands-on manager who is adept at presenting at high-level client meetings, developing insights from data analytics as well as rolling up my sleeves to traffic creative and reconcile billing.
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  • Media Storm
    Freelance, Media Strategy
    Media Storm Dec 2012 - Jul 2013
    New York, Ny, Us
    Managed the tune-in efforts for WeTV, Fuse, Sundance and Food Network accounts - Oversaw both the planning and the investment teams- Responsible for driving tune-in for premieres and tent-pole events, as well as overall brandingInvolved in new business pitches for the agency, within the CPG and entertainment categories
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  • Zenith Media
    Svp, Group Planning Director
    Zenith Media Aug 2011 - Sep 2012
    Managed the integrated teams on the Nestle Waters, Nespresso, Purina and the Georgia Pacific accounts. Responsible for ensuring seamless communications between interagency teams and adherence to timelines for deliverables. Exploring new techniques to identify and reach target audiences across all media.
  • Mec
    Partner, Account Director
    Mec Sep 2010 - Aug 2011
    Responsible for the Macy's account.
  • Omd
    Client Communications Director
    Omd Apr 2002 - Aug 2010
    London, Gb
    Oversaw all media for the GE, ExxonMobil and Armstrong accounts.Balanced brand building and revenue/customer acquisition needs of Internet based/Internet-reliant clients -- Charles Schwab, eBay, Embassy Suites and FedEx.Strategically developed and pitched expansively-targeted, $400 million integrated marketing communications campaign for Lowes account. This plan contributed to winning the account.
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  • Bbdo New York
    Svp Group Director
    Bbdo New York Aug 1987 - Apr 2002
    Successively promoted and led accounts such as: FedEx, eBay, Charles Schwab, Campbell Soup, Lever Brothers, Best Foods, General Electric, Gillette, US Navy, Visa, New York Yankees, New Jersey Devils and DuPont Stainmaster carpeting.
  • William Esty Company
    Media Supervisor
    William Esty Company Jan 1983 - Aug 1987
    Worked primarily on the Nissan Motors and Dole Foods account

Toni Racioppo Skills

Integrated Marketing Media Planning Advertising Digital Strategy Digital Media Digital Marketing Media Strategy Brand Management Media Buying Online Advertising Strategy Creative Direction Interactive Marketing Marketing Mobile Marketing Social Media Marketing Social Media Competitive Analysis Content Strategy New Media Mobile Devices Strategic Communications Advertising Sales Mobile Advertising Comscore Relationship Marketing Online Marketing Integrated Media Interactive Advertising Outdoor Advertising Television Sponsorship New Business Development Creative Strategy Strategic Planning Traditional Media Web Analytics Lead Generation B2b Google Adwords Brand Development Sem Direct Marketing Customer Insight Analytics Doubleclick Rich Media Media Research Communications Planning Google Analytics

Toni Racioppo Education Details

  • Fordham University
    Fordham University
    Communications

Frequently Asked Questions about Toni Racioppo

What company does Toni Racioppo work for?

Toni Racioppo works for Method1 (Formerly Xenopsi)

What is Toni Racioppo's role at the current company?

Toni Racioppo's current role is Media Director.

What is Toni Racioppo's email address?

Toni Racioppo's email address is tr****@****psi.com

What is Toni Racioppo's direct phone number?

Toni Racioppo's direct phone number is +191452*****

What schools did Toni Racioppo attend?

Toni Racioppo attended Fordham University.

What skills is Toni Racioppo known for?

Toni Racioppo has skills like Integrated Marketing, Media Planning, Advertising, Digital Strategy, Digital Media, Digital Marketing, Media Strategy, Brand Management, Media Buying, Online Advertising, Strategy, Creative Direction.

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