Toni Smith - Cdmp Email & Phone Number

Des Moines, Iowa (Remote)

Led the internal marketing initiatives for the Customer Data Platform (CDP) system launch at PayPal. Coordinated development, scheduling and documentation of training. Managed the launch week program including training, leadership presentations and celebration event. Created an internal marketing SharePoint site to support the CDP product. Led meeting and launch communication and documentation efforts to users and stakeholders.

Denver, Colorado

Led a team of specialists in recommending action, managing projects and executing all company product and pricing launches to drive growth, revenue and a positive customer experience in the North Central market. Aligned leadership and frontline to company initiatives through presentations and communications. Communicated via social media, email, website and video conference calls to keep the consumer channels informed, inspired, and connected. Developed customer insights via store mystery shops, internal frontline feedback forums and external customer focus groups. Created frontline initiatives utilizing these market insights. Fostered employee growth through coaching, empowerment and career development opportunities. Aligned with partner teams and vendors to develop and execute on sponsorship opportunities. Formed a local Culture Committee to drive employee engagement, inclusion and recognition. Kicked off the Denver group of Women's Association of Verizon Employees (WAVE). Mentored women outside of my direct team via the Women of Wireless (WOW) program.

Overland Park, Ks

Led cross-functional teams as the HQ Go To Market / Product Launch Manager in determining launch plan strategy, project life cycle management and plan implementation for 100+ impactful, fast-moving and revenue-driving launches for a Fortune 20 company. Managed the highest priority product launches for Verizon Wireless, resulting in “best in class” execution. Served as point of contact and expert in interpreting program components and deciphering for teams. Led cross-functional teams in developing strategy, distributing work, monitoring progress, executing initiatives and evaluating results. Assessed work to confirm compliance of guidelines, branding and legal. Facilitated meetings using the Microsoft suite of products: PowerPoint, Teams, Excel, SharePoint, etc. Utilized multiple channels to create clear, concise and engaging marketing and communications. Provided key support documentation in the form of presentations, notes, Q&A, reports and readouts. Conducted feedback sessions to perform risk analysis, identify best practices and find enhancement opportunities. Implemented feedback as necessary to improve overall programs. Successfully managed multiple projects to full completion, within project timelines and to great results.

Overland Park, Ks

Developed strategy and managed multiple marketing projects for the Kansas/Missouri region. Examples include: All pricing, product and device launches for the KS/MO Region. Large scale event planning for 4G LTE launches, Regional kickoff meetings, B2B sponsorships and sales recognition events. Created loyalty initiatives via reporting, competitive insights and execution of consumer base CRM programs focused on churn reduction, revenue generation, and customer loyalty,

Sacramento, California Area

Researched and analyzed Market and Channel reports to identify opportunities, trends and issues. Developed and executed strategies to drive overall Loyalty KPIs and initiatives. Created customized reports and presentations for to the Region's Executive Team and Channels. Produced and facilitated Loyalty Training Summits with the Regional President, Channel Directors and Managers to drive Loyalty awareness and to develop plans to accelerate goals.

Sacramento, California Area

Drove regional data sales by coordinating with channels to conduct targeted training/coaching, contests and performance management. Developed and led region-wide management training program on sales and employee development in achieving data goals. Conducted retail store and agent visits to determine knowledge gaps, conduct trainings and perform follow-up sessions for performance review.

Sacramento, California Area

Coached and developed team of 15 phone and email customer service technicians. Coordinated the hiring process and training courses on data products, troubleshooting, system tools, customer service, quality assurance and job functions. Implemented key department process improvements to streamline interactions and reduce call times. Stepped in as interim Manager to oversee 5 Supervisors and 60 Technical Coordinators.

Sacramento, California, United States

Trained over 300+ Sales and Customer Service Managers and Employees on job functionality, customer service, coaching and leadership. Facilitated the following training modules for Leadership and Employees: Coaching for Success, Foundations of Leadership, Career Communications, DiSC, Service Plus and The Service Difference. Developed the the Adjunct Training Program, giving career opportunities for employees to participate as trainers.