Toni Warren Email and Phone Number

I serve as the representative for leading food manufacturers in the Dry Grocery, Frozen, and Refrigerated Dairy sectors at Albertsons Corporate, ensuring achievement of annual strategic assortment objectives. Collaborating closely with Albertsons' National Category Directors, I drive brand growth through comprehensive top-to-top business reviews, compelling new item presentations, and effective contract negotiations. I oversee communication and management of all new item agreements to Business Managers and Retail teams, ensuring flawless execution. Leveraging Revenue Growth Management tools, I optimize trade spend to meet budget targets effectively.

Divisionally executed KPI's of key clients in order to drive sales through innovation and promotional agreements. I support client initiatives across refrigerated, frozen, center store, and deli, ensuring alignment with Albertsons’ divisions in the western region.

Supported Client's initiatives by working closely with category managers across all retail channels in Northern California. Developed promotional plans and worked with customers to initiate including store level execution with retail team. Manage proprietary system focusing on delivering results within spend budgeted.

Developed and delivered Hartz Pet Division’s growth initiatives in the Western Region of the United States by focusing on building a strong partnership with leading retailers including Albertsons, Safeway, and Costco. Manage P&L to ensure programs are optimized and retailer execution meet both customer and corporatee strategy. Work with Marketing to develop affinity programs that drive incremental sales and traffic to the total Pet Category.

Partnered with brand teams to plan and implement annual marketing calendar and readjust product mix, launching promotions that delivered $38M in sales revenues, including >50% profit increase for several key brands:•Drove a bottom-up initiative fueled by trusted alliances with Safeway directors, supply chain managers, and brokers to optimize store-level execution of key shopper marketing programs.•Spearheaded cross-functional merchandising program that increased space to sales 10% within 6 months. Secured 12 new-item placements driving incremental revenue.•Developed multi-brand promotions to optimize trade spend and display activity.

•Worked with Shopper Marketing and Customer Insights Teams to develop compelling marketing and customer-retention programs across several manufacturers.•Consistently delivered on aggressive net sales and share growth targets by forming and maintaining strong relationships with client-side decision-makers.•Led negotiations with Safeway directors to roll out 27 new items in nationwide stores, generating $1.5M.

Managed a lauded team of 8 Key Account Managers bringing in $80M in sales, and widely regarded as the group that achieved "the best innovation results in the entire Western Region" in 2008:•Spearheaded cross-functional initiatives in collaboration with managers and directors from Marketing, Category Brand Management, Finance, and Operations divisions.•Developed account managers into top-producing, well-regarded leaders in the company, including grooming an AE credited with generating the highest revenues, market share, and budget.•Championed a suite of sales analysis tools, including daily worksheets, forecasts, and budget-versus-actual spreadsheets of independent retailers – all of which were adopted across the region.

Became one of the strongest key account managers in the region, earning a promotion to oversee 12 peers charged with driving up "on-premise" revenues through hotel, restaurant, healthcare, and education channels:•Led team in securing exclusive, long-term multimillion-dollar agreements with very large customers including multi-location universities, restaurants, and hotels, as well as municipalities.•Directly managed and built relationships with large Independent Service Vendors to ensure contract compliance, culminating in a 12% increase in sales in 2004.•Personally developed $45M in sales through Food 4 Less, Unified Western Grocers, Smart & Final, and one of the largest military bases in the region – maximizing revenues via marketing/merchandising strategies.•Recognized as Top Business Partner by Smart & Final Executives (2003).

Rapidly promoted into a leadership role to align the efforts of 23 Business Development Managers, Delivery Supervisors, Drivers, and Key Account Managers for the largest territory in Northern California.•Rebuilt, cultivated, and maintained lasting relationships with high-volume wholesalers, including negotiating contracts and pricing structures.•Oversaw hundreds of accounts, troubleshooting issues daily with operations teams to ensure strong campaign launches, accurate product deployment, and timely delivery.•Provided guidance to in-store sales team while working alongside them with customers.