Toni Williams

Toni Williams Email and Phone Number

Vice President, Program Operations at Surge Direct Sales @
Toni Williams's Location
Houston, Texas, United States, United States
Toni Williams's Contact Details
About Toni Williams

I am currently the Vice President, Program Operations for Surge Direct Sales, specializing in high performance analytics and sales program operations in deregulated retail gas and electricity markets. I have been in the energy industry (gas and electricity) for over 21 years.Specialties: sales & market analysis, competitive analysis, business performance and metrics, operational performance

Toni Williams's Current Company Details
Surge Direct Sales

Surge Direct Sales

Vice President, Program Operations at Surge Direct Sales
Toni Williams Work Experience Details
  • Surge Direct Sales
    Vice President, Program Operations
    Surge Direct Sales Aug 2017 - Present
    Houston, Texas Area
    Responsible for the full life cycle of program operations for the organization including but not limited to: o Preparing and implementing comprehensive analytics to facilitate achievement of the business’ vision, mission, and long term goalso Acquisition and Retention strategy and analyticso Product development and pricingo Ensuring the execution of business objectiveso Communicate and maintain trust relationships with clients, business partners, and management.Develop and uphold a system for total quality management that ensures the best possible products and services are provided to clients.Proactively institute standard processes and techniques and develop and implement industry standard best practices for group.Lead in development and implementing transformational change, process, and project disciplines across teams. Partner with business teams to understand sales business needs and strategy, gather user requirements, influences with ideas in proposing innovative solutions that optimally align price with value to drive revenue, customer retention, profit, etc.Oversee and proactively identify issues and mitigate risk by ensuring all operational implications of client products are identified and resolved prior to the successful product launch.Oversee research, analysis and recommendations on the commercial feasibility of Client product concepts and identify key risks.Oversee the monitoring and analysis of existing products to make recommendations for continuance, improvement, or discontinuance based on product performance and objectives.
  • Entrust Energy
    Director, Marketing And Market Analytics
    Entrust Energy Dec 2015 - Aug 2017
    Houston, Texas Area
    As the Director of Marketing and Market Analytics, I was responsible for the go-to-market strategy and outward brand to residential and commercial customers nationwide, acting as the creative force behind the Marketing team’s suggestions and implementation of value-add products to promote additional revenue streams and increase gross margin. Maintained team utilization of brand standards and core values to strengthen the Entrust Energy brand recognition. Worked proactively with internal stake holders to anticipate their needs and seamlessly go to market and empower them with the tools they need to be successful. As the head of Market Analytics, developed and incorporated effective solutions for sales tracking and performance, pricing strategies, and generated target vertical and market intel. I also developed and managed the integration of SalesForce in two separate instances for the company.
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  • Champion Energy Services
    Marketing Director, Analytics
    Champion Energy Services Sep 2013 - Oct 2015
    Houston, Texas Area
    Marketing Director, Analytics for Champion Energy Services, a retail electric provider serving residential and commercial customers in deregulated markets within the US. My duties include establishing and maintaining all sales reporting, managing SalesForce utilization, data integration, lead generation, territory management, product development, and all other duties necessary to support and enhance the efforts of the entire sales organization.Responsible for managing internal analytical information across all markets to determine past, current, and future business unit profitability•Maintain ongoing reporting functions at the company level, encompassing varying markets, channels, and segmentation of accounts•Work directly with Sales, Marketing, Supply, IT and Finance regarding analytical needs of the different departments •Active involvement in the product development of advanced automation analytical tools
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  • Think Energy
    Director, Marketing
    Think Energy May 2011 - Sep 2013
    Houston, Tx
    Responsible for managing the overall small customer marketing initiatives and performance, including planning and budgeting, campaign development and deployment, and strategic pricing initiatives, which drive brand awareness, strengthen brand equity, develop preference, accelerate lead generation, improve renewals, and boost profitability for GDF SUEZ Energy Resources.•Provide vision and leadership to the marketing organization by ensuring that the appropriate talent, skills, processes, systems, competencies and values are established in order to meet and exceed the goals of the marketing plan•Ensure strategic alignment between marketing plans and broader goals for the business•Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business growth•Manage day-to-day activity with PR, press, and marketing communications agencies•Lead negotiations with media agents to secure agreements for translation of materials into other media•Oversee strategic pricing strategy, management and policies to ensure achievement of objectives while protecting the company from risks and liabilities•Define and manage marketing KPIs and scorecards•Collaborate with sales and channel management leadership to determine new business acquisition and customer retention objectives and guide the development of specific marketing programs/campaigns to meet this plan•Act upon identified relevant performance metric variances to redirect marketing focus, efforts and investments as appropriate
  • Gdf Suez Energy Resources Na
    Market Development Manager
    Gdf Suez Energy Resources Na Jun 2008 - May 2011
    Houston, Tx
    Responsible for managing internal analytical information across all markets to determine past, current, and future business unit profitability•Maintain ongoing reporting functions at the company level, encompassing varying markets, channels, and segmentation of accounts•Work directly with Sales, Marketing, Supply, and Business Controls regarding analytical needs of the different departments •Active involvement in the product development of advanced automation analytical tools •Provided support for Marketing Managers regarding all of GSERNA’s current NERC markets, including ERCOT, PJM, MISO, NYISO, and NEPOOL.•Provided support regarding Renewable Resources management (demand response, renewable energy)
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  • Energy Management Resources
    Account Director
    Energy Management Resources Aug 2006 - Jun 2008
    Responsible for performing all duties associated with an outsourced energy department•Managed all electricity and natural gas purchases for 108 large industrial facilities totaling an annual energy spend of over $50 million•Performed detailed analyses on utility tariffs and open access programs to determine most effective strategies for the customer, resulting in identifying and capturing market savings totaling more than 20% for individual facilities•Issued all RFPs and provided customer with detailed reports identifying recommended opportunities based on cost, level of service, reliability, and risk assessment•Actively engaged local utility commissions in regards to utility requests for tariff alterations and customer disputes, as well as filing comments based on the vested interests of the clientele•Established and maintained strong relationships with clientele, suppliers, and utilities•Established internal systems to maintain and monitor clientele information and expedite our abilities to evaluate data in a timely and cost effective manner•Performed contract negotiations to ensure bilateral coverage for all parties with terms acceptable to clientele•Performed detailed analyses of utility and supplier invoices to identify errors in regards to rates, taxes, and equipment costs
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  • Wells Fargo Home Mortgage
    Home Mortgage Consultant
    Wells Fargo Home Mortgage Aug 2004 - Aug 2006
    Kansas City, Missouri Area
    Responsible for marketing, financial analysis, processing and closing mortgage loans•Developed and implemented sales and marketing materials in conjunction with realtors and builders to capture market share•Performed detailed analyses of clientele’s financials to determine appropriate products to match their needs, leading to a customer satisfaction rate of 99% and customer/relationship partner referrals averaging a 500% increase in my personal book of business•Utilized systems to monitor interest rates, which lead to rate locks exceeding customer expectations and increasing profitability to the company•Recognized as the top sales team based on profitability for the regional office in 2005 and within the top three in the state
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  • Nordic Energy Marketing Llc
    Manager, Customer Care/Sr. Marketing Analyst/Account Manager
    Nordic Energy Marketing Llc Nov 2002 - Aug 2004
    Kansas City, Ks
    A privately held retail power marketing firm that utilized deregulation in multiple states to provide cost-effective supplies to meet market demands. Responsible for managing all aspects of marketing analysis and management of customer care•Integral responsibility for preparation of sales proposals, leading to over $2 million in closed sales•Performed detailed analyses of customer requirements to determine cost-effective purchase and delivery options•Created and delivered presentations for clientele detailing cost-savings options, leading to a 95+% satisfaction rating•Worked with scheduling department to determine electricity suppliers, transportation, and delivery points within utilities that would satisfy customer needs, which generated an increase in profitability to the company by over 150%•Established centralized processes and procedures within customer care department while streamlining internal relationships and responsibilities with our sales, marketing, contracts, billing and IT departments; thus allowing the company to expand into 2 additional states and increasing our customer base by 200%•Maintained detailed knowledge of tariffs within multiple regions to effectively address any supply concerns that may arise, ensuring company maintained contractual obligations•Managed customer care department, overseeing a $7 million book of business located in multiple regions across the U.S.•Maintained responsibility for addressing all questions and concerns relating to all aspects of clientele, including identifying causes and solutions of at-risk issues to improve processes, generating a 95+% customer retention rating
  • Aquila
    Account Manager, Origination
    Aquila Jan 2000 - Oct 2002
    Aquila Energy Marketing
    Responsible for growing margins and maintaining the market aggregator book of business across the U.S.•Established centralized control of processes and procedures to maintain and limit controlled risk exposure of over $150 million•Maintained detailed knowledge of tariffs and contracts to ensure all aspects of agreements were performed per the terms, leading to an additional savings to Aquila of over $25 million•Performed detailed renewal contract negotiations with clientele and implemented procedures to facilitate contract compliance, resulting in a 100% retention rate•Integral to the development, design, coordination, and implementation of marketing strategies, leading to successfully identifying and marketing to key prospective clientele, resulting in additional $30 million in sales•Identified hedging opportunities within existing clientele to assist in achievement of annual department goal of $4 million•Generated and presented sales and marketing reports•Provided pricing recommendations and marketing strategies for new and existing products/services to ensure an 80% capture rate on additional services•Responsible as primary contact for clientele, effectively maintaining working relationships with all levels of clientele management, sales representatives, and customers with a 98+% satisfaction rating•Managed all lockbox agreements and operations, as well as ACH transfers, effectively controlling 100% of all clientele payables and receivables•Performed detailed audits of clientele, encompassing all aspects of their business, including but not limited to: purchase, transportation, and sales contracts; billing procedures and accuracy; accounts payables and receivables; general ledger entries; and P&L statements
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  • Aquila
    Lead Commodity Accountant
    Aquila Jun 1996 - Jan 2000
    Omaha, Ne/Kansas City, Mo
    Responsible for all aspects of gas accounting duties necessary to successfully maintain back office policies and procedures
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Toni Williams Skills

Leadership Strategic Partnerships Contract Management Commodity Markets Salesforce.com Brand Development Powerpivot Key Account Management Energy Industry Sales Marketing Analytics Data Analysis Customer Satisfaction Customer Experience Design Natural Gas Business Development Competitive Analysis Establishing Processes Energy Markets Competitive Marketing Strategies Energy Management Energy Strategic Planning Lead Generation Competitive Intelligence Strategy Customer Experience Management Marketing New Business Development Risk Management Pricing Strategy Electric Utility Establishing Relationships Contract Negotiation Market Analysis Renewable Energy Business Strategy Management Commodity Project Management Demand Response Marketing Strategy Analytics Sales Presentations Pricing Analysis Electricity Markets Pricing Analysis Branding And Identity

Toni Williams Education Details

  • Association Of Energy Engineers
    Association Of Energy Engineers
    Certified Energy Manager
  • Lean Six Sigma
    Lean Six Sigma
    Lean Six Sigma
  • Metropolitan Technical Community College
    Metropolitan Technical Community College
    Business/Psychology
  • Skillpath, Energy Management
    Skillpath, Energy Management
    Effective Marketing/Sales; Seven Habits; Presentations; Derivatives

Frequently Asked Questions about Toni Williams

What company does Toni Williams work for?

Toni Williams works for Surge Direct Sales

What is Toni Williams's role at the current company?

Toni Williams's current role is Vice President, Program Operations at Surge Direct Sales.

What is Toni Williams's email address?

Toni Williams's email address is to****@****zna.com

What is Toni Williams's direct phone number?

Toni Williams's direct phone number is +128165*****

What schools did Toni Williams attend?

Toni Williams attended Association Of Energy Engineers, Lean Six Sigma, Metropolitan Technical Community College, Skillpath, Energy Management.

What are some of Toni Williams's interests?

Toni Williams has interest in Education.

What skills is Toni Williams known for?

Toni Williams has skills like Leadership, Strategic Partnerships, Contract Management, Commodity Markets, Salesforce.com, Brand Development, Powerpivot, Key Account Management, Energy Industry, Sales, Marketing Analytics, Data Analysis.

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