Current work:Messaging, content strategy and execution, positioning strategy, investor messaging, message delivery/storytelling to make the complex digestible and actionable. Areas of focused work include pharmaceutical, biopharmaceutical, cell and gene therapeutics, synthetic biology, marine industry, information technology, SaaS, science-based companies, engineering-based companies, supply chain, cybersecurity, food industry, chemical industry.Brief summary of current and former areas of professional focus:-Brand positioning and messaging strategy-Market and competitive landscape analysis-Website content/messaging strategy and execution-Demand generation marketing strategy creation and program execution-On-page SEO strategy and execution-Sales enablement-Social media content strategy & execution-Created and executed programs to facilitate fulfillment of the goals for hundreds of marketing, sales and advertising professionals in Fortune 100 to start-up companies -Extensive experience in both territory sales and sales team management offers unique insights for building productive relationships with sales teams-Business planning and strategy creation adjusting to rapidly changing marketsIndustry specializations include: pharmaceutical, biopharmaceutical, synthetic biology, information technology, cybersecurity, information technology, supply chain, food, industrial sectors, engineering, marine industryStrengths include:-Technical/complex stories simplified-B2B demand generation marketing-Ability to imagine, create and execute programs -Curated events-Investor messaging-Listening to and interpreting client/stakeholder needs-Building creative programs to address client/stakeholder needs-ROI-based marketing -Content marketing plan development and execution -Executing programs, including monitoring program performance and making needed adjustments-Hubspot certified-Inbound marketing certified-Copywriting including blogging, articles, social media, content promotion-Managing and directing graphic design projects-Vendor management-Campaign development and execution-Command of major social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and YouTube. -Familiarity with smaller and/or emerging social media platforms.-Marketing automation/inbound marketing strategy and execution -Speaking and presenting -Speech writing and presentation creation-P&L/budget management-Project management-Team and/or initiative leadership -B2B & B2C marketing communications-Digital marketing & media
Listed skills include Digital Marketing, Online Advertising, Marketing, Publishing, and 44 others.