Tonia Becker

Tonia Becker Email and Phone Number

Makes the Complex Digestible & Actionable | Life Sciences | Technology/SaaS | Engineering | Marine @ Macon Raine, Inc. - a B2B marketing agency
Tonia Becker's Location
Chicago, Illinois, United States, United States
Tonia Becker's Contact Details
About Tonia Becker

Current work:Messaging, content strategy and execution, positioning strategy, investor messaging, message delivery/storytelling to make the complex digestible and actionable. Areas of focused work include pharmaceutical, biopharmaceutical, cell and gene therapeutics, synthetic biology, marine industry, information technology, SaaS, science-based companies, engineering-based companies, supply chain, cybersecurity, food industry, chemical industry.Brief summary of current and former areas of professional focus:-Brand positioning and messaging strategy-Market and competitive landscape analysis-Website content/messaging strategy and execution-Demand generation marketing strategy creation and program execution-On-page SEO strategy and execution-Sales enablement-Social media content strategy & execution-Created and executed programs to facilitate fulfillment of the goals for hundreds of marketing, sales and advertising professionals in Fortune 100 to start-up companies -Extensive experience in both territory sales and sales team management offers unique insights for building productive relationships with sales teams-Business planning and strategy creation adjusting to rapidly changing marketsIndustry specializations include: pharmaceutical, biopharmaceutical, synthetic biology, information technology, cybersecurity, information technology, supply chain, food, industrial sectors, engineering, marine industryStrengths include:-Technical/complex stories simplified-B2B demand generation marketing-Ability to imagine, create and execute programs -Curated events-Investor messaging-Listening to and interpreting client/stakeholder needs-Building creative programs to address client/stakeholder needs-ROI-based marketing -Content marketing plan development and execution -Executing programs, including monitoring program performance and making needed adjustments-Hubspot certified-Inbound marketing certified-Copywriting including blogging, articles, social media, content promotion-Managing and directing graphic design projects-Vendor management-Campaign development and execution-Command of major social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and YouTube. -Familiarity with smaller and/or emerging social media platforms.-Marketing automation/inbound marketing strategy and execution -Speaking and presenting -Speech writing and presentation creation-P&L/budget management-Project management-Team and/or initiative leadership -B2B & B2C marketing communications-Digital marketing & media

Tonia Becker's Current Company Details
Macon Raine, Inc. - a B2B marketing agency

Macon Raine, Inc. - A B2B Marketing Agency

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Makes the Complex Digestible & Actionable | Life Sciences | Technology/SaaS | Engineering | Marine
Tonia Becker Work Experience Details
  • Macon Raine, Inc. - A B2B Marketing Agency
    Senior Marketing Strategist
    Macon Raine, Inc. - A B2B Marketing Agency Nov 2015 - Present
    Winfield, Illinois, Us
    B2B marketing that supports and drives revenue growth for our clients. A wide range of strategies and execution tactics are employed from traditional tactics to modern growth hacking approaches. Macon Raine is excellent at data-driven marketing, creative approaches to PPC and retargeting, social media, sales enablement strategies/tactics, content marketing, marketing automation, website design, PR, email marketing, content creation. Pop me a message if you are curious how we deliver $100,000+ in free advertising to our clients.
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  • That'S Nice
    Strategy Director
    That'S Nice Feb 2017 - Present
    New York, Ny, Us
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  • Haig Barrett Inc.
    Thought Leadership Consultant - Synthetic Biology, Life Sciences And Chemicals
    Haig Barrett Inc. May 2016 - Present
    Los Angeles, California, Us
    Thought leadership messaging and storytelling for companies with complex scientific stories to share. Investor messaging, presentation crafting, speech writing, opportunity assessment, strategic positioning, executive messaging. Additionally, develop PR strategies and execution, craft thought leadership positioning papers.
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  • Partsvu
    Marketing Director
    Partsvu Apr 2016 - Present
    PartsVu has burst onto the scene as a leading eCommerce retail serving the marine industry. I have been integrally involved with both marketing strategy and execution since the launch of the company.
  • Content Creation | Scientific Messaging | Executive & Investor Comm | Inbound Marketing | Pr
    Managing Director, Fresh Coast Communications
    Content Creation | Scientific Messaging | Executive & Investor Comm | Inbound Marketing | Pr Jun 2015 - Aug 2021
    Fresh Coast Communications structures client relationships based on client needs—from serving as an adjunct to your marketing efforts, helping with a specific initiative, to working with strategic partners Haig Barrett and Macon Raine to provide a dedicated team of experts with a cross-section of skills and expertise.Learn more at www.freshcoastcommunications.comFollow Fresh Coast Communications on LinkedIn: https://www.linkedin.com/company/fresh-coast-communications/Areas of expertise include:-Executive & investor communications-Lead generation & prospective customer engagement-Customer engagement-Scientific and technical storytelling-Leadership & vision communications-Change communications-Marketing technology utilization-Sales enablementI love working with adaptive organizations striving to keep pace within the current marketing and sales climate. Much of the work I do is within the pharmaceutical, biopharmaceutical, medical device, specialty chemical, engineering and other technical fields.
  • Putman Media
    Publisher, Pharmaceutical Manufacturing & Pharmaqbd.Com
    Putman Media Feb 2008 - Jun 2015
    Schaumburg, Il, Us
    Led the Pharmaceutical Manufacturing print and digital property during a period of rapid change within both the publishing and pharmaceutical industries. Key successes included:-Custom content marketing, content creation and lead generation programs to support the business development initiatives of key clients-Evolved client (advertiser) program and product offerings to align with demands within their organizations-Evolved content creation and content delivery strategies to meet the needs of Pharmaceutical Manufacturing's audience-Created highly targeted, marketing automation facilitated programs for clients-Constant creation and introduction of new programs, products and approaches-Consistently met or exceeded program performance expectations
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  • Exela International Llc
    President/Ceo
    Exela International Llc Jun 2005 - Feb 2008
    Sourced products developed customers, opened markets. Primarily focused on liquidation and opportunity products. Also served as a project and sourcing liason to companies manufacturing products in China. Specific emphasis on the foodservice and consumer goods industries.
  • A&L Products & Illinois Trading Company
    Sr. Sales Director
    A&L Products & Illinois Trading Company Jun 2005 - Feb 2008
    Managed a network of brokers selling to retail and foodservice accounts, as well as managed own client base. Also coordinated trucking, logistics and product delivery for foodservice and commercial cleaning clients
  • Stagnito Communications
    Publisher
    Stagnito Communications May 2001 - Jun 2005
    Us
    Publisher for the leading candy industry magazine. Managed all aspects of the magazine including sales management, editorial management, P&L management, new product development and marketing. Grew magazine's market share by more than 20 percentage points and nearly doubled annual sales revenue during the four years I held the position.
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  • Vnu
    National Sales Manager
    Vnu May 1997 - May 2001
    Us
    Managed the sales team for Progressive Grocer magazine, a leading publication for the supermarket retail industry. Led the sales team to grow sales every year. Also developed new products and managed marketing and promotional programs. Served as National Sales Manager for 2 years. Prior to that promotion, managed one of the largest territories for the publication.
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  • Sed Publishing
    Territory Sales Manager
    Sed Publishing May 1994 - May 1997
    Developed sales territory for Store Equipment & Design magazine to become the number one sales territory. Store Equipment & Design was a start up publication.

Tonia Becker Skills

Digital Marketing Online Advertising Marketing Publishing Marketing Strategy Lead Generation Advertising Digital Media Editorial B2b Management Sales Product Development Social Media B2b Marketing Strategy Public Relations Marketing Communications Email Marketing Social Networking Sales Management Pharmaceutical Industry Online Marketing Social Media Marketing Blogging Copywriting Start Ups Multimedia Magazines Public Speaking Editing Publications Facebook Writing B2b Marketing Strategy Integrated Marketing Communications Planning Business Management Presentations Profit And Loss Management Digital Media Sales Microsoft Office B2b Media Selling Problem Solving Team Management Multi Channel Marketing Food Industry Sales Operations

Tonia Becker Education Details

  • Ohio University
    Ohio University
    Economics
  • Northwestern University
    Northwestern University
    Business-To-Business Media Management
  • University Of San Francisco
    University Of San Francisco
    Internet Marketing

Frequently Asked Questions about Tonia Becker

What company does Tonia Becker work for?

Tonia Becker works for Macon Raine, Inc. - A B2b Marketing Agency

What is Tonia Becker's role at the current company?

Tonia Becker's current role is Makes the Complex Digestible & Actionable | Life Sciences | Technology/SaaS | Engineering | Marine.

What is Tonia Becker's email address?

Tonia Becker's email address is to****@****ail.com

What is Tonia Becker's direct phone number?

Tonia Becker's direct phone number is +163046*****

What schools did Tonia Becker attend?

Tonia Becker attended Ohio University, Northwestern University, University Of San Francisco.

What are some of Tonia Becker's interests?

Tonia Becker has interest in Wellness, Writing, Business Management/strategy, Reading, History, Health, Children, Skiing, Education, Environment.

What skills is Tonia Becker known for?

Tonia Becker has skills like Digital Marketing, Online Advertising, Marketing, Publishing, Marketing Strategy, Lead Generation, Advertising, Digital Media, Editorial, B2b, Management, Sales.

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