An entrepreneurial spirit alongside extensive sales & marketing experience within the luxury goods sector as well as a broad understanding of people, trends & retail has become fused with a personal interest in wellness & wellbeing, the environment and finding a better life & better future for all. With an adventurous & dynamic attitude, this has led me to Sweden and to the creation of a specialised wellbeing Scandinavian lifestyle enterprise. B2C marketplace. B2B global sales development, especially within Travel Retail, Europe, Asia & Middle East. Sales. Marketing. Content creation. Brand building. Distribution. Networking. Eco tourism. Retreats. Events. Retail. Women supporting women.
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FounderBare Nordic BeautyYstad, Se -
FounderBare Nordic Beauty Jun 2022 - PresentSwedenOriginally developed as a beauty and wellbeing retail store in Ystad, we now proudly deliver an eco-luxe, exclusively Nordic, clean beauty marketplace to an international audience. Our initial launch took place in early 2023, marking the beginning of our global journey.With a dynamic and diverse portfolio, we are rapidly expanding by onboarding the finest Nordic brands. Our mission is to become THE leading marketplace, distinguished by our unique focus. We champion female founders and… Show more Originally developed as a beauty and wellbeing retail store in Ystad, we now proudly deliver an eco-luxe, exclusively Nordic, clean beauty marketplace to an international audience. Our initial launch took place in early 2023, marking the beginning of our global journey.With a dynamic and diverse portfolio, we are rapidly expanding by onboarding the finest Nordic brands. Our mission is to become THE leading marketplace, distinguished by our unique focus. We champion female founders and are dedicated to conscious, sustainable commerce.This platform also allows me to consult and support emerging and niche beauty & wellness companies from the Nordic region into the UK, global travel retail and selective retail opportunities through my extensive network from over 30+ years in the luxury goods sector. Show less -
Owner OperatorRed Bird Farm Sweden Oct 2013 - PresentBorrie, Ystad, Skåne, SwedenHaving decided on a life-change, we moved as a family from England to Southern Sweden, with a clear objective - to renovate, open and manage a chic Swedish holiday enterprise, in tandem with a retail business offering our guests Swedish gifts, candles, soaps & toiletries which are available to use in our accommodation and purchase from our on-site boutique, located in a charming old stable.
Offering a number of outdoor experiences, bookable as one-off items or combined with a package break, and are the unique operators of a water sports activity which is simple, eco friendly and easily accessible for a wide age range and ability. In tandem, my husband Seamus McManus is the co-owner of Ystad Padel, running an established padel operation in both a beautiful parkland setting close by plus and indoor facility for all year events, coaching and padel breaks.
With outdoor, wood fired sauna & hot tub, located overlooking expansive country views, we can provide a wonderful restful holiday for all ages - families, couples and groups have all had memorable stays with us for their annual holiday, celebrations or mini breaks.
Rated 'Superb' (9.5 /10) on Booking.com; 'Excellent ***** 5 stars' Trip Advisor; 5 stars maximum rating HomeAway.
Activity breaks. Bespoke retreats. Padel holidays. -
Owner & Creator5 Star Wellbeing Nov 2020 - Mar 2024Ystad, Skane County, SwedenAn independent high-street beauty store and web shop dedicated to supporting and showcasing niche skincare, spa, beauty, and wellness lifestyle brands. Our special focus is on hero elemental ingredients that reflect the Nordic nature, such as algae and seaweed, birch, mushrooms, and berries. With a focus on (& a reputation for) great customer service we nurtured & retained clients through creating bespoke gift boxes, from a knowledge of previous purchases & tastes, and a welcoming… Show more An independent high-street beauty store and web shop dedicated to supporting and showcasing niche skincare, spa, beauty, and wellness lifestyle brands. Our special focus is on hero elemental ingredients that reflect the Nordic nature, such as algae and seaweed, birch, mushrooms, and berries. With a focus on (& a reputation for) great customer service we nurtured & retained clients through creating bespoke gift boxes, from a knowledge of previous purchases & tastes, and a welcoming environment serving tea in the best scented store in town! Show less
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Brand OwnerSkåne Ljus Nov 2020 - Jul 2023Ystad, Skane County, SwedenWhilst continuing to develop, market & operate our unique holiday homes/activity breaks/spa & conferencing in the Swedish countryside I developed a retail brand of a home fragrance collection. Created around the handmade ceramic vessels for candles & incense holders (the clay for which is sourced very locally - in fact from the ground upon which we are living) and all natural plant wax and natural incense, with aromatics inspired by the varied Swedish landscapes of coast, flowers meadows… Show more Whilst continuing to develop, market & operate our unique holiday homes/activity breaks/spa & conferencing in the Swedish countryside I developed a retail brand of a home fragrance collection. Created around the handmade ceramic vessels for candles & incense holders (the clay for which is sourced very locally - in fact from the ground upon which we are living) and all natural plant wax and natural incense, with aromatics inspired by the varied Swedish landscapes of coast, flowers meadows, forests and berry foraging sites. As a vehicle to market & sell these fragrance products we have created in tandem a home spa beauty box concept, with an exceptional offering of Nordic spa, sauna & body ranges, home spa gift items and the option to purchase either a one-time box, subscription for an seasonal box adapted for each new time of year, or a custom-build spa box. All selected from design-led, vegan, Nordic stand-out beauty & spa brands. All beautifully wrapped and curated with care. Having since created Bare Nordic Beauty we will rebrand this earlier concept as our new brand - BÄR - and introduce our own label collection later in 2024. Show less
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Distributor For Scandinavia, Hibi 10 Minutes AromaKobe Match Company May 2021 - Oct 2022Skane County, Sweden
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ManagerJustice British Designer Jewellery Dec 2011 - Oct 2013Winchester & Bath, EnglandResponsibility for business development, particularly of the specialist watch boutique, and writing & implementing training plans within this area. Providing first class services to customers, dealing with special orders and bespoke products, repairs & general customer relations. Developed a broad knowledge of the British luxury fashion jewellery sector, with key brands such as Shaun Leane, Stephen Webster, Sophie Harley, Dower & Hall. Key watch brands are Bremont, Hermes, Miestersinger, Bell &… Show more Responsibility for business development, particularly of the specialist watch boutique, and writing & implementing training plans within this area. Providing first class services to customers, dealing with special orders and bespoke products, repairs & general customer relations. Developed a broad knowledge of the British luxury fashion jewellery sector, with key brands such as Shaun Leane, Stephen Webster, Sophie Harley, Dower & Hall. Key watch brands are Bremont, Hermes, Miestersinger, Bell & Ross, Meridian. Responsibility for development of social media presence, organisation & hosting of in-store events and other advertising and PR opportunities. Show less -
Sales Manager Uk & IrelandHermès Aug 2010 - Dec 2011London, United KingdomSales & Distribution of Hermes Watches to Hermes boutiques & independent jewellers, to include Harrods, Selfridges, Brown Thomas. -
Sales DirectorThe Big Bang Nov 2001 - Aug 2002London, United KingdomDeveloped bespoke corporate gift portfolios for City blue chip companies, within banking, legal and other financial sectors, for merger & acquisitions, awards & incentive programmes & client gifting solutions, working with luxury gift supplies such as Mont Blanc, Dunhill, Links of London, Tissot, Barbara Wiggins, David Linley, Paul Costelloe, Smythson.
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Sales Manager Uk & Ireland Domestic & Travel RetailSwatch Group Sep 1997 - Nov 2001Southampton, United KingdomDevised and implemented launch of Calvin Klein cK Watches to UK markets, responsible for all accounts - national, independent, department store, airlines & airport terminal. Accounts with sole responsibility included Harrods, Harvey Nichols, Selfridges, Debenhams, JLP, Fenwick Group, Goldmsiths, Ernest Jones, H. Samuel, Fraser Hart, Argos, British Airways, amongst others.Managed PR, advertising and training for all UK & Eire operations.Recruited, trained and managed sales and… Show more Devised and implemented launch of Calvin Klein cK Watches to UK markets, responsible for all accounts - national, independent, department store, airlines & airport terminal. Accounts with sole responsibility included Harrods, Harvey Nichols, Selfridges, Debenhams, JLP, Fenwick Group, Goldmsiths, Ernest Jones, H. Samuel, Fraser Hart, Argos, British Airways, amongst others.Managed PR, advertising and training for all UK & Eire operations.Recruited, trained and managed sales and merchandising team. Show less -
Account Manager, Corporate Gifts & Travel RetailLinks Of London Jan 1997 - Aug 1997Guildford, United KingdomSecuring & developing contacts with major companies to establish a corporate gifts or bespoke retail product offer. Clients included MUFC, Arsenal FC, Leicester City FC, British Airways, KPMG. -
Sales ExecutiveOcean Trading International Limited Sep 1993 - Jan 1997Southampton, United KingdomSales, Marketing & Training for luxury perfume & cosmetics houses, to include Chanel, Estee Lauder Group, Bulgari, Lancome to travel retail industry - airlines, airports, cruise ships & ferry operators. -
Independent Business OwnerAbout Face Oct 1985 - Dec 1990Southampton, United KingdomEstablished and opened own beauty salon & retail boutique, specialising in luxury cosmetic & wellness brands, such as Czech & Speake, in Southampton city centre's area renowned for specialist high-end boutiques. Single-handedly secured location, sourced brands and equipment, created brand identity and drove marketing & PR activity to ensure continued success of the business. As a qualified therapist and make-up artist, performed treatments, negotiated contracts with models and… Show more Established and opened own beauty salon & retail boutique, specialising in luxury cosmetic & wellness brands, such as Czech & Speake, in Southampton city centre's area renowned for specialist high-end boutiques. Single-handedly secured location, sourced brands and equipment, created brand identity and drove marketing & PR activity to ensure continued success of the business. As a qualified therapist and make-up artist, performed treatments, negotiated contracts with models and photographers, and developed a network within Southampton & London in this arena. Show less
Frequently Asked Questions about Tonia Mcmanus
What company does Tonia Mcmanus work for?
Tonia Mcmanus works for Bare Nordic Beauty
What is Tonia Mcmanus's role at the current company?
Tonia Mcmanus's current role is Founder.
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