Tonia Nagle Email & Phone Number

Marlow, GB

Marlow, Bucks, GB

Club Secretary for Marlow Rowing Club on a mission to inspire a lifelong love of rowing for all.MRC is a registered sports charity and home to one of the broadest memberships in the UK, with members aged 11 up to 90s, taking part in rowing and rowing gym subs. Our Chairman is Sir Steve Redgrave and we are proud to have many current GB rowers amongst our.

I work with companies to drive growth through business strategy & improved commercial & marketing effectiveness.I invest in small businesses £500k-£5M revenue, where I either wholly buy out, or to take an equity stake to help accelerate growth or scale the business prior to sale within the near future.Consulting currently with The Access Group (Software).

Westbrook, Maine, US

• IDEXX had recently re-structured to establish the first Global Marketing organisation. Within this, they wanted to establish a group of strategic growth marketers who, in addition to product-led communication from the.
• Built a new a team in the recently established Global Marketing Organisation.
• Established foundational understanding of Brand & CX (Drivers, Journey Mapping, Strategy, Measurement)
• Led team to develop brand & marketing strategy, plans & delivery in animal health category combining SAAS with diagnostic products to deliver real revenue driving contribution
• Designed two initiatives for 2023 delivery with significant 3YR NPV.

Reading, England, GB

• I was seconded from June 2020 - September 2021 to lead the ring-fenced O2 team to develop a launch proposition (VOLT) for Virgin Media / O2 Joint Venture from pre-merger to launch. Manging the remote team during.
• Reconstructed & developed team to refocus from product to customer & marketing mindset
• Developed brand, customer experience & proposition strategy & architecture, improved briefing and feedback process.
• Developed & launched new Innovation Process which drove improved cross-functional working.
• Turned an empty roadmap in October 2017 to delivering 9 key propositions
• Launched 2 Standout Moments (Custom Plans & Family Plan) in under 1 year significantly exceeding targets on both

I helped create growth using strategy and brand management fundamentals, ensuring that clients communicated their unique selling points. I worked with the UK's leading Shopper Marketing Agency, a leading Swiss Education Group, and a UN agency on Gender Equality, International Gender Champions. Restructured strategic plans & equity.  Brand Health check.

Cincinnati, Ohio, US

I set up and ran our first successful direct delivery professional cleaning business. P&G Professional had previously failed twice to succeed in the direct delivered market. P&G's traditional expertise is in 'shelf-based' products to large retail customers, so we had to completely deconstruct and reconstruct the business, operational and service model. We.

Cincinnati, Ohio, US

• Duracell was acquired as part of the Gillette deal, but was very much the last priority for the business. The Duracell culture was troubled having gone through 3 acquisitions in 10 years. The market was defined by a.
• Developed and delivered rechargeable personal power strategy and plans, delivering best performing creative / communication.
• Reinvigorated strong claims on base
• Launched white space wireless charging category.
• First P&G Social Media presence >1M customers
• Leveraged direct-to-consumer business duracelldirect.com through external team

Cincinnati, Ohio, US

• P&G had struggled to take market leadership in a category where Unilever's brand name 'defined' the category (Comfort) and they had market leadership of the primary segment (Dilute). I was asked to lead a team where.
• Created strategy and plans (initiative, communication, go-to-market) to convert category to concentrate (shifting from 50% to 100% in 3 years)
• Introduced tiering with premium and super-premium line-ups.
• Updated outmoded brand equity, strategy and identity for Lenor, created brand strategy, identity and creative for the launch of Fairy FE.
• Delivered 4 years of double-digit growth.
• Led branding, identity & advertising, ultimately winning Silver and Gold Effies in subsequent years.

Cincinnati, Ohio, US

Developed and evolved brand strategy and communication platform for Bold2in1 following consumer new insights.Led defence strategy vs Unilever launch of new productDelivered Liquitabs advertising toolkit following new branding guidelines.Created and qualified concept for new premium lineup, Crushed Silk and Jasmine

Cincinnati, Ohio, US

Led strategy to turn around Ireland Beatycare performance working with distributor sales team across pharmacy and supermarket channelsDeveloped local executions of regional initiativesDesigned and delivered shooter marketing solutions across grocery and retail.

Pivoting from my start-up, I operated as an independent consultant, specialising in creating campaigns leveraging multiple medias (with focus on digital / live events / websites ). Clients included Music Matrix/Heineken (heinekenmusic.com), The Really Useful Group, Sony DADC & Ericsson.

• As the BT monopoly over consumer broadband was being unbundled, we launched a service that enabled people at home to watch gigs / concerts live or on-demand from their laptops. This was pre-YouTube and one of the first.
• Founder and Director of Operations and Marketing managing team of 11 people
• Create & run a music destination website specialising in online broadcast of live gigs.
• Oversaw production teams, website, data analytics and external client relationships
• Highlights included Blur at the Royal Festival Hall, Fatboy Slim at Cream, Leftfield from Brighton, Snow Patrol, Kirsty MacCall & backstage @ Glastonbury.

• I managed the office administration and learnt the ins and outs of the music industry whilst developing and funding my start-up.
• Part time A&R scout for independent record labels: Independiente, Alm Sounds
• Managed office for small dance labels (Finger Lickin’ / Vinyl Records)

London, GB

As an assistant treaty underwriter, responsible for re-insurance of some of the world's largest property portfolios, I was responsible for analysing, making recommendations and underwriting complex risk within the company's risk strategy and profile.Whilst there, I identified the opportunity to improve how we assessed, analysed and tracked risk. Working.

London, England, GB

Rotation of brokerage roles (claims, oil&gas insurance & treaty reinsurance)

Ma, Economics, Politics

A Levels, Art, Business Studies, English, Biology

O-Levels, 12 Inc 3 Sciences, Maths, French, English Etc