Tonia Nagle personal email
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I ran a start-up in the 90s in the music industry and then moved to large corporate, learning how to grow businesses from P&G as a General Manager path marketer. I have a diverse experience which enables me to flow to any context, learn quickly and and find solutions re-applying or seeking out new ways to grow as needed. Having led in digital in the 90s, I am still tech friendly, leaning into AI applications to support efficiency. My broad industry & sector experience spans Software, Telecoms, FMCG, Durables, Animal Healthcare, Entertainment, Insurance. Within these I have split my experience across B2B and B2C. I identify opportunities for growth by finding insights both from within the company and from consumers/customers, sculpting commercial and operational models, developing innovation & propositions and company culture. I work best in environments with challenge and change - I'm the strange beast that actually enjoys ambiguity and the opportunity to solve problems and create transformation.I have worked in small companies of 10-20 people (including my own start-up) and large corporates. As a result, I am unusually agile, enabling teams to develop resilient, entrepreneurial behaviours. Leading direct teams of up to 16 and led multi-year project teams of 300+, I have experience spanning local market of UK & Ireland as well as regional ownership of EMEA and North America.In style, I am direct, focused on the problem and solutions, encapsulating & communicating vision & energy to team. My leadership style with my direct reports is best described as 'coaching', but I tend to learn as much, if not more from my teams as any knowledge or advice that I impart. I love seeing people and teams grow and succeed.
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Executive ChairDecideMarlow, Gb
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Company /Club SecretaryMarlow Rowing Club Jul 2023 - PresentMarlow, Bucks, GbClub Secretary for Marlow Rowing Club on a mission to inspire a lifelong love of rowing for all.MRC is a registered sports charity and home to one of the broadest memberships in the UK, with members aged 11 up to 90s, taking part in rowing and rowing gym subs. Our Chairman is Sir Steve Redgrave and we are proud to have many current GB rowers amongst our numbers. -
Investor & Growth ConsultantTonia Nagle Consulting May 2023 - PresentI work with companies to drive growth through business strategy & improved commercial & marketing effectiveness.I invest in small businesses £500k-£5M revenue, where I either wholly buy out, or to take an equity stake to help accelerate growth or scale the business prior to sale within the near future.Consulting currently with The Access Group (Software)- accelerating the value realisation for recent acquisitions in their hospitality division- supporting their Education division articulate their brand proposition post acquisition and growth.- supporting the gloabl brand team in brand architecture, strategy and creative development.Ongoing work with start-ups: The House of Dog, a London-based petcare start-up offering in-house services, retail and e-commerce. I've supported their brand proposition, identified strategies for growth and support on creative development.Early stage app-product to develop their business model, growth strategy and brand proposition
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Director Growth Strategy, Marketing & PropositionIdexx Sep 2021 - Apr 2023Westbrook, Maine, UsIDEXX had recently re-structured to establish the first Global Marketing organisation. Within this, they wanted to establish a group of strategic growth marketers who, in addition to product-led communication from the business units, were able to identify opportunities to grow through cross-modal initiatives. This new structure had no established ways of working and introduced new concepts to the organisation (customer journeys, non-product focused customer benefits, long-term brand building returns).• Built a new a team in the recently established Global Marketing Organisation.• Established foundational understanding of Brand & CX (Drivers, Journey Mapping, Strategy, Measurement)• Led team to develop brand & marketing strategy, plans & delivery in animal health category combining SAAS with diagnostic products to deliver real revenue driving contribution • Designed two initiatives for 2023 delivery with significant 3YR NPV. -
Senior Marketing Director - Head Of Strategy, Innovation & Proposition.O2 (Telefónica Uk) Sep 2017 - Sep 2021Reading, England, GbI was seconded from June 2020 - September 2021 to lead the ring-fenced O2 team to develop a launch proposition (VOLT) for Virgin Media / O2 Joint Venture from pre-merger to launch. Manging the remote team during lockdown, parallel running with business as usual teams within a highly restrictive IT Stack environment as O2 transformed it's core BSS.2017 - 2020 I was brought in to step-change the innovation programme in O2 after 5 years of stagnation. The team was half-size, newly formed and without a clear strategy or skillset, processes or way of working within O2 marketing / commercial decision-making structures. • Reconstructed & developed team to refocus from product to customer & marketing mindset • Developed brand, customer experience & proposition strategy & architecture, improved briefing and feedback process. • Developed & launched new Innovation Process which drove improved cross-functional working. • Turned an empty roadmap in October 2017 to delivering 9 key propositions • Launched 2 Standout Moments (Custom Plans & Family Plan) in under 1 year significantly exceeding targets on both• Launched Consumer's first complementary subscription platform (O2 Extras) to supplement declining data revenues• Played integral part in supporting the new strategy & planning process - implementation of quantitative quality metrics for innovation assessment -
Growth ConsultantIndependent Jun 2015 - Aug 2017I helped create growth using strategy and brand management fundamentals, ensuring that clients communicated their unique selling points. I worked with the UK's leading Shopper Marketing Agency, a leading Swiss Education Group, and a UN agency on Gender Equality, International Gender Champions. Restructured strategic plans & equity. Brand Health check, communications review and new briefing process Developed internal branding communication to drive organisation culture during change. Opened up sales team access to new business sourceBased out of Geneva I worked remotely and travelled to clients as needed.
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Emea Brand And Commercial Director - P&G ProfessionalProcter & Gamble Jan 2012 - Sep 2015Cincinnati, Ohio, UsI set up and ran our first successful direct delivery professional cleaning business. P&G Professional had previously failed twice to succeed in the direct delivered market. P&G's traditional expertise is in 'shelf-based' products to large retail customers, so we had to completely deconstruct and reconstruct the business, operational and service model. We became internal entrepreneurs with a more 'agile' methodology of initiative development adopting a 'do, learn, do' approach.I led a cross-functional team consisting of sales & marketing, finance, insights and R&D to successfully launch the direct distribution business in the UK, Ireland, continental Europe and Turkey. This involved designing brand architecture, strategy and identity, creating a complete surface and dish care product line-up with engineering, training and service capabilities. We also had to develop a distributor marketing structure with toolkits and self-service digital asset distribution platform.P&G Professional direct delivered became a viable business with +€100m revenue within 3 years post start-up. -
Brand Director DuracellProcter & Gamble Nov 2009 - Jan 2012Cincinnati, Ohio, UsDuracell was acquired as part of the Gillette deal, but was very much the last priority for the business. The Duracell culture was troubled having gone through 3 acquisitions in 10 years. The market was defined by a single product 'alkaline batteries' and they mainly communicated with already loyal customers. I was asked to lead a team responsible for stepping outside of the traditional model to address a new market for rechargeable power users. • Developed and delivered rechargeable personal power strategy and plans, delivering best performing creative / communication.• Reinvigorated strong claims on base • Launched white space wireless charging category.• First P&G Social Media presence >1M customers• Leveraged direct-to-consumer business duracelldirect.com through external team
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Brand Director Lenor And FairyProcter & Gamble Sep 2005 - Nov 2009Cincinnati, Ohio, UsP&G had struggled to take market leadership in a category where Unilever's brand name 'defined' the category (Comfort) and they had market leadership of the primary segment (Dilute). I was asked to lead a team where one of the key strategies (defined by management) was to 'win in dilute'. Within my first 90 days, I realised that this would be an uphill struggle given our right-to-win in dilute vs concentrate and the underlying economics of the business. I worked across local and regional teams to develop an alternative strategy - to convert the category to concentrate in which we had a stronger advantage.• Created strategy and plans (initiative, communication, go-to-market) to convert category to concentrate (shifting from 50% to 100% in 3 years)• Introduced tiering with premium and super-premium line-ups.• Updated outmoded brand equity, strategy and identity for Lenor, created brand strategy, identity and creative for the launch of Fairy FE.• Delivered 4 years of double-digit growth.• Led branding, identity & advertising, ultimately winning Silver and Gold Effies in subsequent years.
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Brand Manager Bold2In1Procter & Gamble Mar 2005 - Sep 2005Cincinnati, Ohio, UsDeveloped and evolved brand strategy and communication platform for Bold2in1 following consumer new insights.Led defence strategy vs Unilever launch of new productDelivered Liquitabs advertising toolkit following new branding guidelines.Created and qualified concept for new premium lineup, Crushed Silk and Jasmine
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Cateogory Brand ManagerProcter & Gamble Apr 2003 - Mar 2005Cincinnati, Ohio, UsLed strategy to turn around Ireland Beatycare performance working with distributor sales team across pharmacy and supermarket channelsDeveloped local executions of regional initiativesDesigned and delivered shooter marketing solutions across grocery and retail.
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Consultant On Music & Multimedia MarketingSelf Employed 2001 - 2003Pivoting from my start-up, I operated as an independent consultant, specialising in creating campaigns leveraging multiple medias (with focus on digital / live events / websites ). Clients included Music Matrix/Heineken (heinekenmusic.com), The Really Useful Group, Sony DADC & Ericsson.
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Founder Of CompanyI-Gig.Com 1999 - 2002As the BT monopoly over consumer broadband was being unbundled, we launched a service that enabled people at home to watch gigs / concerts live or on-demand from their laptops. This was pre-YouTube and one of the first UK streaming services.• Founder and Director of Operations and Marketing managing team of 11 people • Create & run a music destination website specialising in online broadcast of live gigs. • Oversaw production teams, website, data analytics and external client relationships• Highlights included Blur at the Royal Festival Hall, Fatboy Slim at Cream, Leftfield from Brighton, Snow Patrol, Kirsty MacCall & backstage @ Glastonbury.
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A&R Scout / Dance Label Office ManagerSelf Employed 1998 - 2000I managed the office administration and learnt the ins and outs of the music industry whilst developing and funding my start-up.• Part time A&R scout for independent record labels: Independiente, Alm Sounds • Managed office for small dance labels (Finger Lickin’ / Vinyl Records)
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Assistant Treaty UnderwriterBeazley 1995 - 1998London, GbAs an assistant treaty underwriter, responsible for re-insurance of some of the world's largest property portfolios, I was responsible for analysing, making recommendations and underwriting complex risk within the company's risk strategy and profile.Whilst there, I identified the opportunity to improve how we assessed, analysed and tracked risk. Working with a data analyst SQL expert, I created & managed the development of the market’s first risk aggregation assessment software tool, resulting in our faster risk assessment & so quicker offer turnaround, enabling the syndicate to lead more contracts & grow our market share. This tool is still being used today as a key competitive advantage in Beazley, now one of the biggest Lloyds syndicates. -
Graduate TraineeWillis 1994 - 1995London, England, GbRotation of brokerage roles (claims, oil&gas insurance & treaty reinsurance)
Tonia Nagle Skills
Tonia Nagle Education Details
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The University Of EdinburghPolitics -
Marlborough College, WiltshireBiology
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Farnborough HillEnglish Etc
Frequently Asked Questions about Tonia Nagle
What company does Tonia Nagle work for?
Tonia Nagle works for Decide
What is Tonia Nagle's role at the current company?
Tonia Nagle's current role is Executive Chair.
What is Tonia Nagle's email address?
Tonia Nagle's email address is to****@****ail.com
What schools did Tonia Nagle attend?
Tonia Nagle attended The University Of Edinburgh, Marlborough College, Wiltshire, Farnborough Hill.
What skills is Tonia Nagle known for?
Tonia Nagle has skills like Business Strategy, Integrated Marketing, Fmcg, Start Ups, Product Development, Brand Development, Marketing Strategy, Brand Communication, Marketing Management, Online Marketing, Digital Marketing, Marketing Communications.
Who are Tonia Nagle's colleagues?
Tonia Nagle's colleagues are Jo Ledger, Joanne Horne, Brenda Barker, Joanne Chater, Ian Wilson, John Gee, Nicole Rushworth.
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