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There are seminal moments in everyone’s life - the moments that change everything. For me it was waking up out of surgery for a clavicle injury sustained during an Olympic Mountain Bike trial. My arm and hand were paralyzed. Who would I be if I couldn’t be a chef or a professional Mountain Biker? As the nerve damage healed, I came to the realization that the themes running through all of my experience was marketing and leadership. As a chef I was always trying to develop menus and food concepts that would sell well and appeal to the customers and expand their palates, which is the heart of marketing. I liked the busy atmosphere of the kitchen and solving problems on the fly, and still do. I am still motivated by having a lot on my plate and driving to achieve and exceed results and goals, which was essential as a mountain biker. I acquired leadership skills from working in the kitchen with Wolfgang Puck, learning not to lead from above, but alongside my team. If anyone was buried on the line, he would work with them and lead them out, without making anyone feel bad for needing the help. So, with an undergrad degree in Marketing and my MBA from Dartmouth, I headed off to the corporate world, starting at Hewlett Packard. Along the way I have been acknowledged for my ability to think and act with both sides of my brain, both creatively and strategically, which benefits my employers by my ability to see both creative and analytical solutions to problems. I’ve thrived in marketing and some of the largest food companies in the world. I’m looking forward to making an impact for my next employer, creating marketing strategy and developing brands. I’ve been told more than once that I have an infectious enthusiasm and believe in the concept of carpe diem. That’s why when I’m not at work, I can be found hiking or climbing a steep hill, or anything that gets my adrenaline and heart rate going. After all, what else is a former pro mountain biker supposed to do?
Heartwood Builders, Inc.
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Managing Partner | Project Wrangler | OwnerHeartwood Builders, Inc. Oct 2020 - PresentLafayette, Colorado, United States -
Director Of Business DevelopmentKey To Life Aug 2018 - Oct 2020Greater Denver AreaLeading strategic initiatives to diversify and grow company serving hemp farmers with genetics, nutrients, equipment and services. Revenues increased 3X over 2018 in the first 6 months of 2019. -
Director Of Marketing & Product ManagementBwgs, Llc Oct 2017 - Aug 2018Denver, CoResponsible for building strategic marketing function relocated to Colorado from corporate HQ in Indiana. As a struggling distribution company with no brand recognition, holding a distant #3 position in a declining market with no true marketing function, the challenge was monumental and exciting. Re-structured marketing positions into design, technical/creative writing, social media and created internal communication function (including corporate communications, employee newsletter and PR) and hired team of four. Implemented workflow processes to streamline internal communications and increase productivity by 45% (adopting Slack, Asana, Catalog Software and collaborative review tools). Meanwhile, the Private Equity firm brought in a 3rd CEO since taking over 1 year prior and demanded more results with less budget. Unfortunately, the company went into bankruptcy shortly after losing its largest strategic partner to the #1 competitor.
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PrincipalConsultant / Self-Employed Jan 2016 - Sep 2017Greater Denver AreaWith the goal of expanding the business of this residential construction company, I researched business opportunities, market opportunities and assessed the strengths and weaknesses of the company. Finding new business potential and future expansion possibilities, I developed a comprehensive plan with long-term sustainable solutions. -
Marketing ManagerFona International Jan 2014 - Dec 2015Geneva, IlAt FONA, I worked on developing and executing the Business Unit’s new go-to-market strategy. This included creating customer segmentation and marketing campaigns and plans. I also provided marketing leadership and support to our sales account executives to develop key account relationship plans, including strategic customer identification and guidance on relationship building and growth. These efforts resulted in boosting revenue from one of our CPG customers that had been previously limited to U.S., and giving us access to European markets. My big win at FONA was as the project manager for a strategic customer initiative that resulted in the renewal and selection of two core supplier contracts with General Mills and Kellogg. -
Category Marketing ManagerGivaudan 2011 - 2014Cincinnati, OhGivaudan is the world’s largest flavor company with over 10,000 employees and an annual revenue of over 4.7 billion Swiss francs. As the category marketing manager, it was my responsibility to research, develop and present consumer trends and market insights that drove strategic initiatives in order to penetrate multiple key customers at the world’s top QSR chains and CPG companies. A key initiative was droving connectivity at Tyson Foods by linking the company’s flavor solutions to customer brand strategies across retail, broadline distribution and national accounts. It was also important from a company perspective that we embed a chef at Tyson Foods, achieving access that was on par with the competition and gaining visibility with food developers. A particular accomplishment I’m proud of was transforming our dismal supplier scorecard to contending for “Supplier of the Year” within just 12 months. I achieved this through changing internal and external customer-focused communications and emphasizing our value proposition, consistent messaging, brand positioning and global savory flavors positioning. I also created a popular and standardized promotional approach that boosted the confidence of the sales team, which rubbed off on the customers and increased our credibility with them. As a result, the productivity of customer visits went up and sales increased by 50%. -
Marketing Manager, New ProductsJ.R. Simplot Company 2006 - 2011Boise, IdahoJR Simplot ranks #61 on the Forbes private company list and earns over $6 Billion in annual revenue. Here, I was tasked with executing a new product strategy for UpSides, a new concept in upscale side dishes. This included the development of three product lines, and the corresponding brand platform, that included the brand study, positioning, marketing asset content, graphics, naming and identity. It was also essential to train our brokers and distributors on the new product launch initiatives, including consumer wants, operator needs and the product value proposition regarding the competitive set, thus improving the product placement success rate.I spearheaded the concept and led a project team in the development of Simplot Sweets® brand platform, which was the company’s entry into the fast-growing sweet potato fry product category. I led a cross-functional team through development to commercialization, including business planning, positioning, branding and marketing communications. I also brought about a positive sales and marketing integration by collaborating and improving upon prior new product launch efforts. This resulted in in a very strong launch that oversold forecasted pounds and revenue by 35% and 30% respectively, and went on to consistently out-perform competitive products on the market. -
Director Of Business Development (Sales And Marketing)Thomas Cuisine Management Feb 2002 - Jan 2006Boise, IdahoThomas Cuisine was a privately held regional company when I was hired. I had the opportunity to construct and implement its first strategic marketing program. As a partner with the founder and CEO, we developed a corporate identity, positioning, messaging, trademarking and comprehensive sales growth plans that allowed us to effectively compete with large global companies and expand the company’s geographic market. It was also important to implement new communication standards in order to ensure consistent internal and external company communications; including agency selection and management, messaging strategy, collateral development, web site design, PR, writing standards, company intranet and the employee newsletter.By perfecting the sales proposal process, we doubled our geographic territory served and achieved a 100% sales proposal success rate over two years. Ultimately, all of these efforts increased the managed volume by over 100% from $16 Million to $32 Million while quadrupling the prospective client base in less than 4 years. -
Communications ManagerHp 1998 - 2001Boise, IdahoAt Fortune 100 HP, I was tasked with developing a comprehensive global environmental marketing communications tool kit for their $10 billion printer supply business. This entailed providing accurate, reliable and relevant information (that was not previously available) to address growing consumer environmental concerns. I collaborated across HP business units to develop messaging strategies, position statements and collateral materials that were used by country managers worldwide. Seeing a need in Latin American front-end operations, I initiated a liaison role to the LaserJet Supplies division and monitored the region’s performance, offering training and support on key business issues and providing direction to help the region improve business results.I also worked on developing and implementing strategic communication plans that included brand impact forecasting, region-by-region timing and sales messaging. I had two key accomplishments in this position. One, I assembled and led a cross-functional team that analyzed the global packaging rollout strategy for HP’s $3.5 billion LaserJet supplies business. Two, I was also proud that I influenced senior management to consider and accept a new strategy that improved ROI on brand identity research and graphic design costs by an estimated 200%.
Toni Anthony Skills
Toni Anthony Education Details
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Marketing, Strategy
Frequently Asked Questions about Toni Anthony
What company does Toni Anthony work for?
Toni Anthony works for Heartwood Builders, Inc.
What is Toni Anthony's role at the current company?
Toni Anthony's current role is Managing Partner | Project Wrangler | Owner at Heartwood Builders Inc..
What is Toni Anthony's email address?
Toni Anthony's email address is to****@****ail.com
What is Toni Anthony's direct phone number?
Toni Anthony's direct phone number is +163057*****
What schools did Toni Anthony attend?
Toni Anthony attended The Tuck School Of Business At Dartmouth, University Of Colorado At Colorado Springs.
What are some of Toni Anthony's interests?
Toni Anthony has interest in Cooking, Gardening, Cycling, Reading, Hiking, Running, Backyard Chickens.
What skills is Toni Anthony known for?
Toni Anthony has skills like Product Marketing, Brand Development, Management, Marketing, Cross Functional Team Leadership, Marketing Management, Marketing Strategy, Food, Business Development, Advertising, Strategy, Project Management.
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Elkhart County, In2lebermuth.com, lebermuth.com -
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Toni Anthony
Licensed Professional Counselor, Volunteer Board MemberNew York City Metropolitan Area2aol.com, brookehealey.com
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