Tonia Olson Email & Phone Number

Greater Seattle Area

Greater Seattle Area

Bellevue, Washington

Coach, develop and inspire a team of three Sales Leaders, 27 Marketing Development Representatives (MDR), and one Sales Coach - partnering cross-functionally with Sales, Enablement, Marketing, and Product teams to build brand awareness in the SMN marketplace driving sales motion from first touch to engaged prospects.- Achieved 105% of goal for FY2017 generating $100M+ in sales pipeline and 100.2% of goal for H1 FY2018- Built scalable strategies with cross-functional partners to create immediate pipeline impact 0f 21% H1 FY18- Interviewed, on-boarded, trained, and enabled 40+ team members in 24 months, decreasing average new-hire ramp time by one month- Supported leadership and individual MDR career development through monthly speaker series, Quarterly Business Reviews and enablement initiatives that led to 37 team member promotions within the SAP ecosystem- Launched net-new sales engagement programs including ToutApp, RingDNA, Mintigo, and chat, resulting in a 30% increase in average deal size as well as expedited time-to-value with prospects- Inspired and motivated Leadership and MDR teams through incentives programs that increased results, team morale, and engagement- Instituted measures to ensure SLA compliance, Demand Funnel 2.0 adoption, profile point process and territory/target account programs that accelerated market development – expanding company objectives- Collaborated with the Marketing Team to ensure seamless campaign launches that drove Marketing Qualified Lead pipeline- Compiled, analyzed and presented team trends and results in bi-monthly Business Review meetings to upper leadership and cross-functional partners

Greater Seattle Area

Created and set strategic marketing and communications plans to support key initiatives for the business and implemented the tactics to drive sales. Developed and executed multi-channel marketing campaigns to support growth across five divisions. Traditional and digital marketing included: brand identity and assets, positioning and messaging, sales kits, demand gen, social media, web, video, events, training and webinars.- Manage agency resources to deliver against marketing objectives, initiatives and campaigns- Part of the executive team, set marketing vision, strategy, and tactical plans to drive sales- Launch BoxMaker Experience Center, to drive brand engagement and increased sales- Direct refreshed creative, content and launch of The BoxMaker’s website - Execute client survey to drive operational, product and experience improvements company-wide- Lead and develop strategy for online web-to-print e-commerce site Fantastapack, including creating website content, utilizing social media, video, developing promotions, and manage new product / vertical launches- Develop and launch University of Boxmaker lunch and learn series both for internal sales / operational teams and to engage customers in Boxmaker solutions and industry trends

Greater Seattle Area

Defined and executed upon product strategy, roadmap, marketing and pricing for label and digital packaging/display divisions, including annual forecasts, financial planning and budgeting. Developed and coached a team of 22 sales professionals who were focused on improving company performance. - Deliver sales enablement programs to grow revenues and client satisfaction, including sales content, collateral, positioning and messaging, competitive insights, training, events, trade shows, client onboarding and more - Monthly P&L review with leadership and operation team to ensure maximum efficiencies and profitability - Lead operations, R&D, continuous improvement and quality initiatives across team of 13 employees - Increase sales by 58% in wide format and by 28% in label division (FY13 to FY14)- Manage vendor relationships – including CAPX and pricing negotiations – to optimize delivery, quality and cost- Assist in recruiting, hiring and training of sales, operations and leadership professionals- Awarded Business Unit of the Year (2014)

Greater Seattle Area

Provided leadership and management at Printing Control, a Consolidated Graphics company, located in the Tukwila, Washington. Role involved problem-solving, working with customers on creative solutions to meet business objectives and complete P/L responsibilities for the company.- Develop vision, strategy and operational plan to inspire turnaround to profitability and 16% annual sales growth within 15 months- Drive improvements in plant and team efficiency, production quality, revenue growth, and customer satisfaction- Implemented customer-centric sales enablement programs including solution selling and cross-sell/upsell training- Oversee development and execution of integrated marketing strategy, including brand, positioning and messaging, sales collateral, advertising, demand gen, and web- Provide regular strategic and tactical support to the CEO to help advance organizational goals and priorities- Partner with senior sales leaders to build relationships with, close and accelerate growth within target accounts- Manage 36 employees and $5.5M annual budget with full P&L responsibility to achieve target profit margins

Portland, Oregon Area

- Created and managed University of Bridgetown to enhance client relationships through education on print process & emerging technologies:- More than 1,500 clients attended University of Bridgetown over eight years - Developed eight courses utilizing internal and external resources - Resulted in increased customer satisfaction & loyalty with Bridgetown as a solution provider- Develop and execute marketing and sales programs to drive revenue growth- Work with ad agency to create and implement monthly cross media and direct mail campaign resulting in database growth of 41% in one year with response rates ranging from 18% to 31% each month- Collaborated with agency partner to develop vendor fair marketing materials generating new business at Nike- Developed monthly direct mail campaign delivered to more than 1,000 clients to educate about Bridgetown mailing capabilities and increase clients’ direct mail knowledge- Planned and executed co-hosted event with Adobe to present CS5 with more than 165 clients in attendance- Manage and effectively execute special projects supporting Bridgetown President’s vision and strategic objectives, such as 100 Year Celebration and Open House for new facilities with more than 650 clients in attendance- Managed the design for Bridgetown’s new facilities, including layout, design, and furnishings, to drive brand perception while enhancing client experience and increasing sales

Portland, Oregon Area

- Manage enterprise relationships to grow YOY sales in key accounts including Nike, Starbucks & T-Mobile- Serve as Nike Strategic Account Lead, directing & mentoring sales team to double revenues by aligning new print technologies and marketing resources with client business objectives - Effectively mine key accounts to grow sales through relationship building and proactive solution selling- Establish long term client relationships for more than nine years within key accounts to secure repeat sales- Educate clients on multi-channel integrated marketing solutions to drive cross-sell and up-sell opportunities - Advise clients on methods for achieving maximum impact within budget and project deadlines- Serve as team lead for Request for Information and Request for Proposals to drive new business- Work with clients to produce offset, web, large / grand format, direct mail, packaging and retail projects- Review billing and ensure appropriate margins prior to invoicing- Organize and lead special topic Sales Meetings for ten sales representatives- Develop business opportunities through referrals, networking, e-business research, and cold calling- Consistently close more than $1.1 million in print sales per year- Performed 33% higher then budget sales for FY 2011- Ranked first among 12 sales professionals in CY 2010 & FY2011

Portland, Oregon Area

- Recruit, interview, and hire candidates for Corporate Leadership Development Program - Manage, coach, mentor and develop Associates through the three-year program - Develop training materials for leadership development program associates and new hires - Conduct performance evaluations and annual salary reviews

Portland, Oregon Area

- Act as Project Manager overseeing up to 70 client projects per month on time and within budget- Collaborate with President to develop plant procedures to streamline work for business growth- Coordinate schedules for pre-press proofs, press time and delivery with Account Rep and client- Review press proofs for accuracy before submitting to client - Figure press sheet size, layout and quantity of stock for sheet-fed products

Production Manager- Schedule internal and vendor print production to maximize productivity and cost efficiency - Calculate material requirements for sheet-fed products- Manage vendor relationships for electronic pre-press, paper, press supplies and specialized bindery- Serve as purchasing agent for plant materials - Recruit for the Leader Development Program - Create and implement Leader Development Program for two AssociatesCustomer Service Representative- Act as a liaison between Sales Representative and clients- Review schedules with Sales Representative to ensure client deadlines met- Coordinate and review press proofs before sending to client to ensure accuracy - Compose alteration forms when additional changes were requested by client - Resolve differences between job estimate and actual job cost

- Prepare project estimates for sheet-fed and web printing projects- Determine specifications for client projects- Participate in daily pricing meetings with President and CEO of Consolidated Graphics- Perform cost analysis on completed jobs to identify opportunities for future cost efficiencies - Manage procurement of mill order stock to assure timely delivery for client projects

- Gain valuable knowledge and insight into the print production process- Learn sales and management styles and techniques - Create potential client list for four sales representatives