Senior Brand Marketing Manager Us - Aeds
Kalamazoo, Mi, Us
Stryker is one of the world’s leading medical technology companies, offering innovative solutions in Orthopedics, Medical & Surgical, and Neurotechnology & Spine that help improve patient, first responder and hospital outcomes. Managed all marketing requirements for LIFEPAK® and HeartSine® samaritan® AEDs including marketing strategy, product launch planning/execution, collateral development, product lifecycle management, sales training, media planning, sales promotions, and co-op marketing programs.• Delivered US revenue achievement for AEDs and AED-related solutions, delivering double-digit growth through marketing program delivery and hands-on support of more than 30 distributors and 150 sales representatives across multiple sales channels. Met or exceeded corporate revenue goals multiple years running.• Launched the LIFEPAK CR2 AED, the first connected AED solution in the US market and first completely new US AED platform in over a decade. 2019 and 2020 sales increased Stryker market share substantially.• Designed and managed all elements of multiple annual partner summits designed to strengthen relationships, build trust, and encourage engagement. Events resulted in an increase of sales through channel partners. • Owned annual tradeshow planning including budget, show schedule, marketing investments, property development and personnel management. Transitioned workload to associate-level employee to expand time for engagement on broader corporate initiatives.• Nominated for 2020 Performance Excellence Award; recognized as 2018 Public Access Brand Manager of the year.