Toni Baumann

Toni Baumann Email and Phone Number

Dynamic marketer with proven success in all aspects of brand management and channel relationships. Recognized as a passionate leader capable of managing complex expectations and shifting priorities. @ Verasonics®
Toni Baumann's Location
Greater Seattle Area, United States, United States
Toni Baumann's Contact Details
About Toni Baumann

Dynamic, results-oriented marketer with proven success in high-tech and medical markets. Deep knowledge of brand management, product launch, product lifecycle management, channel marketing, partner relationships, sales training, event planning and budget management. Recognized as a passionate leader capable of managing complex expectations and shifting priorities, with the ability to communicate at any level of the organization.

Toni Baumann's Current Company Details
Verasonics®

Verasonics®

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Dynamic marketer with proven success in all aspects of brand management and channel relationships. Recognized as a passionate leader capable of managing complex expectations and shifting priorities.
Toni Baumann Work Experience Details
  • Verasonics®
    Associate Director, Product Marketing And Communications
    Verasonics® Sep 2021 - Present
    Kirkland, Wa, Us
    Verasonics, headquartered in Kirkland, Washington, designs and sells leading-edge Vantage ultrasound research systems for academic and commercial investigators. The mission of Verasonics is to provide researchers and developers with the most advanced and flexible tools that enable them to develop new algorithms and products used in biomedical ultrasound, materials science, earth sciences, and the physics of acoustics and ultrasonics. Researchers in 36 countries routinely use Verasonics product solutions to advance the art and science of ultrasound through their own research efforts.
  • Netally
    Marketing Consultant
    Netally Mar 2021 - Sep 2021
    Colorado Springs, Colorado, Us
    For over 25 years, NetAlly has been the #1 ally of network professionals worldwide, setting the standard for network testing solutions.Engaged in the design of a global partner training program and case study creation. Business goals focus on increasing product knowledge among sales channels and expanding the corporate brand story.
  • Stryker
    Senior Brand Marketing Manager Us - Aeds
    Stryker Mar 2016 - Dec 2020
    Kalamazoo, Mi, Us
    Stryker is one of the world’s leading medical technology companies, offering innovative solutions in Orthopedics, Medical & Surgical, and Neurotechnology & Spine that help improve patient, first responder and hospital outcomes. Managed all marketing requirements for LIFEPAK® and HeartSine® samaritan® AEDs including marketing strategy, product launch planning/execution, collateral development, product lifecycle management, sales training, media planning, sales promotions, and co-op marketing programs.• Delivered US revenue achievement for AEDs and AED-related solutions, delivering double-digit growth through marketing program delivery and hands-on support of more than 30 distributors and 150 sales representatives across multiple sales channels. Met or exceeded corporate revenue goals multiple years running.• Launched the LIFEPAK CR2 AED, the first connected AED solution in the US market and first completely new US AED platform in over a decade. 2019 and 2020 sales increased Stryker market share substantially.• Designed and managed all elements of multiple annual partner summits designed to strengthen relationships, build trust, and encourage engagement. Events resulted in an increase of sales through channel partners. • Owned annual tradeshow planning including budget, show schedule, marketing investments, property development and personnel management. Transitioned workload to associate-level employee to expand time for engagement on broader corporate initiatives.• Nominated for 2020 Performance Excellence Award; recognized as 2018 Public Access Brand Manager of the year.
  • Mortara
    Sr. Business Manager, Primary Care
    Mortara Apr 2013 - Mar 2016
    A leading producer of cardiology solutions for the healthcare market, Mortara was acquired by Hill-Rom (NYSE: HRC) in 2017.Transitioned primary care business after 2013 acquisition of Burdick and Quinton brands from Cardiac Science. Managed all aspects of marketing, promotions, tradeshows, media advertising, pricing, and sales support.• Developed and delivered channel pricing strategies that increased market share, reduced competitive challenges, and maximized revenue.• Delivered creative, comprehensive distributor programs that increased mindshare, drove selling behavior, and achieved bottom line growth three years running.• Created, executed, and delivered comprehensive launches for four modalities, encompassing six products, in 18 months. Launch elements decreased time to market, sales increased market share single digits.
  • Cardiac Science
    Sr. Marketing Manager
    Cardiac Science Feb 2008 - Apr 2013
    Deerfield, Wisconsin, Us
    Cardiac Science was a global leader diagnostic and therapeutic cardiology solutions, AEDs and related services for the physician, hospital, first responder and public access markets. In 2013, the diagnostic cardiology division was acquired by Mortara. In 2019, the AED division was acquired by ZOLL Medical Corporation (NASDAQ: ZOLL).• Developed and implemented more than ten promotional programs annually for the physician-based distribution channel to maintain #1 or #2 market share position in all product categories. These programs assisted the sales team in achieving 106% of plan my first year in the role.• Designed and delivered partner training programs to excite, entice and enlighten over 3000 distributor reps, decreasing time to market for new products.• Created an electronic lead program, resulting in the lowest cost per lead for company-wide lead generation programs; achieved an 8% increase in revenue in a $40M channel. • Leading member of cross-functional team that launched four products over five months, including the development of more than a dozen collateral elements, a four-day training meeting, ad campaigns, promotional elements and customer outreach vehicles. All four products contributed significantly to Q410 market share increases; one capturing significant market share from an entrenched competitor.• Key member of a team responsible for the creation and delivery of a global sales meeting in less than six weeks; was responsible for over 30% of the content on five concurrent agendas for over 225 participants.• Whatever It Takes Award - March 2012 - Awarded annually to the associate whose efforts throughout the year propelled the sales force to the achievement of their goals.
  • Fluke Networks
    Enterprise Channel Marketing Manager
    Fluke Networks Jan 2007 - Jan 2008
    Everett, Wa, Us
    Fluke Networks (Subsidiary of Fortive (NYSE: FTV)) is a global supplier of network deployment, network performance management and troubleshooting solutions, security and performance monitoring products for agencies, enterprises and carriers.• Successfully planned and executed the launch of a value-added reseller channel that achieved revenue goal of $10M.
  • Fluke Networks
    Sr. Channel Marketing Manager / Channel Marketing Manager
    Fluke Networks Mar 2003 - Dec 2006
    Everett, Wa, Us
    • Created innovative marketing and training programs for nine national distribution accounts while driving an increase in sales on a $7M goal of 20% in 2003 and over 60% by 2006.
  • Fluke Networks
    Partnership Manager
    Fluke Networks Jun 1999 - Jan 2003
    Everett, Wa, Us
    • Developed partnerships with Fortune 500 companies that utilized cross-functional teams to successfully raise marketplace visibility, resulting in a sales increase of $500K to $8.0M over four years.
  • Fluke Networks
    National Programs Manager, Additional Sales And Sales Support Roles
    Fluke Networks Feb 1986 - Jun 1999
    Everett, Wa, Us
    Fluke Corporation (Subsidiary of Fortive (NYSE: FTV)) is a global manufacturer of handheld electronic test equipment for the professional technician and electrical contractor worldwide.• Defined and developed national marketing programs for over 350 distributors in multiple sales channels by maximizing a $1.2M million promotional budget. • Successfully planned and executed the introduction of over 30 new products for three sales channels to over 350 distributors.

Toni Baumann Skills

Product Launch Cross Functional Team Leadership Marketing Sales Operations Product Marketing Competitive Analysis Lead Generation Channel Partners Medical Devices Marketing Strategy Multi Channel Marketing Management Product Development Product Management Sales Program Management Distribution Strategies Leadership Sales Management Go To Market Strategy Selling Business Development Marketing Management Market Development Training Strategy Partner Management Online Advertising Capital Equipment Sales Promotion

Toni Baumann Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    General / Industrial Engineering
  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
    Marketing
  • Continuing Education
    Continuing Education

Frequently Asked Questions about Toni Baumann

What company does Toni Baumann work for?

Toni Baumann works for Verasonics®

What is Toni Baumann's role at the current company?

Toni Baumann's current role is Dynamic marketer with proven success in all aspects of brand management and channel relationships. Recognized as a passionate leader capable of managing complex expectations and shifting priorities..

What is Toni Baumann's email address?

Toni Baumann's email address is to****@****rol.com

What schools did Toni Baumann attend?

Toni Baumann attended University Of Illinois Urbana-Champaign, Keller Graduate School Of Management Of Devry University, Continuing Education.

What skills is Toni Baumann known for?

Toni Baumann has skills like Product Launch, Cross Functional Team Leadership, Marketing, Sales Operations, Product Marketing, Competitive Analysis, Lead Generation, Channel Partners, Medical Devices, Marketing Strategy, Multi Channel Marketing, Management.

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