Toni Boitz Email & Phone Number

Portland, OR, US

Herzogenaurach, Bavaria, DE

Head of Innovation for Football, Baseball, Softball & Skate FTW, spearheading the development of athlete benefit-driven concepts in collaboration with cross-functional teams. Cultivated strategic relationships with Business Unit executives up to the General Manager level.Established strategic alliances with external partners e.g. NCAA partner institutions.

Herzogenaurach, Bavaria, DE

Managed a cross-functional project team of Designers, Developers & Sport Scientist across 3 locations to define the future of Running & Training Apparel & Footwear.Turned authentic consumer insights into product solutions that created a new industry segment of Period Proof Performance Apparel with the “Stay in Play” collection.Co-created the “Reflect at.

Herzogenaurach, Bavaria, DE

Led merger of all Running, Training & Outdoor price entry FTW business into new Business Unit, managing Senior Leadership, Product and Merchandising teams across five Business Units, resulting in increased volume, net sales and article efficiency.Managed a high-performing team of five covering Running, Outdoor & Training FTW product & story across.

Herzogenaurach, Bavaria, DE

Recalibrated the product ranges of Supernova, Response and Trail towards a Specialty Running channel focus, centered around the US & Western Europe, leading to the first Specialty Running focused brand activation in five years.Awarded "Runner's World Best Update Award" for adidas Supernova.Led the product creation and activation around the UltraBoost.

Herzogenaurach, Bavaria, DE

Directed the product creation and roll-out of the brand story around Springblade, becoming #1 seller on adidas NAM eCom and replacing the market leader Mizuno Wave Prophecy in Brazil.Responsible for Brand Focus Climachill & Climacool Running FTW range with over 1mio pairs per season sold in market China alone.

Herzogenaurach, Bavaria, DE

Managed the adidas Running Footwear range of AKTIV and Bounce. This included consumer analysis, defining range direction and range setup, concept and product briefing to the cross functional team, leading the process of product creation and selling the seasonal stories and concepts to our key costumers.

Herzogenaurach, Bavaria, DE

Supported Running Footwear Product Marketing Team in product creation, go-to-market activations, consumer and competitor research.

Led on-site event activations at the Berlin, Munich & Dresden Marathon and Challenge Roth Triathlon, as well as in-store activations and staff trainings in Specialty Running stores around the IAAF World Championships in Berlin 2009.

- planning and execution of professional back exercise courses- planning and execution of professional Gymnastics- planning and execution of professional Running courses- planning and execution of professional Nordic Walking courses