Innovative account management, strategy, pain point solutions, design, marketing materials, custom and luxury packaging, museum quality production, fulfillment, direct mail, large format printing, signage with peerless, painless service. Moving offset and digital printing into the future.Luxury local, non-profit, small business, and community built are Derby City Litho's signature strengths.

I am working as an innovative account manager. I find solutions for the best ROI that drive quantifiable results for nonprofits and Fortune 500 companies. • Client solutions, brand management, social media, design and marketing strategy.• High-level sales training, coaching, and fractional sales training with a certified top-tier company.• Build and strengthen client relationships to achieve long-term partnerships.• Collaborate with agencies to develop strategic planning for day-to-day management and ensure KPIs and business goals.• Manage and develop personalized, targeted, data-driven marketing strategy.• Manage omnichannel marketing platforms to amplify direct mail campaigns.• Email marketing, direct mail, print and digital strategy for brand management, lead generation, data management, data hygiene and analytics.

• Brand management and rebranding of corporate identity. Responsible for building effective campaigns, lead generation, and engaging customers through marketing strategies. Hardware and SaaS branding partner marketing support.Responsibility for the overall marketing automation strategy of select clients.Overseeing the creative and technical development of email campaigns, workflow, deployment schedule, approvals, communication, ROI tracking and reporting of all CRM campaigns.Measuring the performance of current email marketing/CRM efforts and identifying and developing opportunities for increased efficiency.Working with Account Managers to ensure that strategies are aligned with client needs.Developing detailed roadmaps, project milestones, and timelines, and effectively tracking and reporting progress to clients and leadership.Providing input and overseeing the development of email marketing and digital marketing best practices.Supporting other key marketing initiatives, involving strategy, formulating objectives, scoping work efforts, creating alignment and steering digital projects to completion.Working collaboratively across business units, including Development and Client Experience teams.Working directly Senior Leadership to continuously improve marketing campaigns and to ensure they are aligned with enterprise service line strategy.• Development, implementation, tracking, and optimization of omnichannel marketing efforts such as IP targeting, email, direct mail, events, and digital signage. Sales support marketing using NetSuite and Act-on for B2B.

> Part of a team to develop, design, market, and implement a patient portal to schedule appointments, payment system, and keep track of any treatment plans. This created a new process that was successful in growing patient appointments by 10% and payments being made on a timely basis by 25%.> Maintain brand standards for over 15 brands throughout local, regional and national efforts. Elevate creative and move traditional marketing into the digital realm.•Direct mail • Email marketing • IP targeting • Google Ads • Print design • Presentations • Event design • Digital display ads • Billboards • Annual Report design • Brand awareness • Recruitment campaigns• Print newsletters • Patient newsletters • Signage design • Informational design• Health Forms • Print Ads • Native advertising • Web Graphics • Doctor newsletters • Pay Statement design • enewsletters • Mission & Values

> Provided more efficiency for the marketing services team and reduced marketing budget by 25% by leading team to create/test/implement a client portal and digital asset management system.> A balance of creative, integrated marketing approaches combined with tactical execution of programs. I worked closely with our advertising clients to ensure their messages are tightly aligned to provide relevant and effective communications.> Digital media and content creation and management for over 80 clients on 10+ different tech, food, retail and banking websites.• Digital display ads • Native advertising • Blog management • White paper design • Social Media Content • Webinars• Industry publications • Client services • Ad campaigns• Email marketing • Client analytics • Weekly enewsletters• Lead generation • Deadline driven • Lead list management

I was an integral part of the AUGI- Autodesk User Groups International team. > Provided training, event planning, community development and growth for one of the largest user groups in the world. > Maintain, manage, create and implement web content for community development event website. Creation of web graphics, presentations, print collateral, and signage for more effective communication in the user community. > Maintenance of a daily blogs and team of bloggers, social media management.> Customer care and event reports for international and national events for Autodesk and their sponsors.